Barbara Guet
CRM & Marketing Automation Specialist
Salary / Daily rate
Lyon, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Consultante CRM B2B & Marketing Automation | 6 ans d'expérience En tant que consultante CRM B2B, j'accompagne des entreprises dans l'optimisation de leur stack marketing pour générer plus de leads qualifiés et améliorer leur taux de conversion. Mon expertise s'étend de la configuration des outils CRM (HubSpot, ActiveCampaign, PipeDrive, Customer.io...) à la structuration des données, en passant par la mise en place de workflows d'automatisation et l'optimisation des processus d'équipe.
Work experience
Freelance CRM & Marketing automation
Freelance
Jul 2024 - Present
2 years 4 months
Lyon, France
Consultante CRM B2B & Marketing Automation | 6 ans d'expérience En tant que consultante CRM B2B, j'accompagne des entreprises dans l'optimisation de leur stack marketing pour générer plus de leads qualifiés et améliorer leur taux de conversion. Mon expertise s'étend de la configuration des outils CRM (HubSpot, ActiveCampaign, PipeDrive, Customer.io...) à la structuration des données, en passant par la mise en place de workflows d'automatisation et l'optimisation des processus d'équipe. Mes expertises : >> Configuration et optimisation de votre outil CRM >> Gestion de votre donnée >> Automatisation de vos workflows (emailing, nurturing, scoring) >> Optimisation des processus d'équipes (gestion de pipeline, suivi CSM) >> Suivi des performances et amélioration continue
Customer Relationship Management Manager
Yousign
Apr 2023 - Dec 2023
9 months
• Managing customer lifecycle tools (Hubspot, Intercom) and the customer base (reachability, qualification, segmentation). • Providing support to teams in executing and monitoring campaigns (messaging, segmentation, and implementation). • Developping and execute cross-channel marketing campaigns (email, web app push) with a 'test & learn' approach. • Implementing personalized content to optimize conversion rates. • Overseeing the overall customer lifecycle strategy, from acquisition to retention. • Tracking and analyzing key performance indicators.
Lead nurturing specialist
Livestorm
Apr 2022 - Apr 2023
1 year 1 month
• Designing, executing and optimising campaigns that convert leads coming from marketing campaigns and freemium. • Building nurturing campaigns that move marketing leads along the sales funnel. • Optimizing & owning user and customer lifecycle journey based on app events. • Writing emails and working with the content marketing team to create messages that educate and convert leads and users. • Fine-tuning our lead-scoring model in order to increase the efficiency of campaigns.
Conversion Manager
Upfluence
Apr 2020 - Mar 2022
2 years
Lyon, France
• Building marketing automations with segmentation to nurture leads and increase conversion. • Defining efficient testing roadmap and running A/B testing on the website to increase conversion rate. • Maintaining good SEO practices: positioning of keywords, creation of backlinks, internal networking... • Improving online reputation: reviews, blog placements, etc.
ITinSell
Jun 2018 - Apr 2020
1 year 11 months
Région de Lyon, France
Lead & CRM officer
Jun 2019 - Apr 2020
11 months
Région de Lyon, France
• Implementing a new CRM & and ensuring a healthy database • Generating Lead & Customer engagement through persona-oriented nurturing campaigns. • Leading CRM campaigns for product launch, in-depth stories, tactical campaigns, and product communication. • Ensuring a high level of communication with the sales team to help them convert more leads
Chargée de Marketing
Jun 2018 - Jun 2019
1 year 1 month
Région de Lyon, France
• Building marketing resources (Presentation, Competitor comparison pages, Stress Tests) for promotional or awareness purposes. • Preparing, monitoring and leading marketing campaigns. • Participating in the organisation of internal and external events: Conferences, fairs, seminars, client meetings. • Communicating with the sales team to identify their needs and help them with the right resources.
Mintel
Jan 2016 - May 2018
2 years 5 months
London, UK
Account Manager
Sep 2016 - May 2018
1 year 9 months
London, UK
• Managing a portfolio of 35 major accounts in the beauty sector in the UK and Nordics. • Building a long-term customer relationship through calls, videoconferences, training and physical appointments. • Carrying out upselling actions by identifying project opportunities. • Managing commercial proposals: initiation of customer offers, creation of contracts, signatures.
Account Executive
Jan 2016 - Aug 2016
8 months
London, UK
• Prospecting new customers & offering market studies adapted to their needs • Building a pipeline to detail the next steps with the customers and achieving sales objectives • Performing service/product demonstrations • Initiating financial proposals
Project Management Intern
INTERPOL
Jul 2013 - Dec 2013
6 months
Lyon/Buenos Aires
• Participating in the implementation of new internal tools: messaging system, and internal wiki (benchmark, product specifications, introduction to end-users) • Testing and reporting messaging anomalies before the final release • Organising internal presentations to prepare teams for moving to the cloud
Education
Rider University
Bachelor of Business Administration (BBA), Marketing - International business
2014 - 2015
2 years
Activities and societies: Beta Gamma Sigma member
CEFAM
Bachelor of Business Administration (BBA), Marketing / International Business
2010 - 2013
4 years