Barbara Sanz

Planned and led the Brand Services and Digital Experiences in all Factory Stores (+300 doors) with a 30 % revenue growth Built up, coached and developed the Consumer Experience team, managing a budget of €8M. Planned the strategy and implementation of Brand Services and Brand Experiences for the Global and European market. Oversaw the Omnichannel roll out plans to ensure a seamless consumer journey throughout the different distribution channels, maximizing commercial opportunities and brand experience. Supported the roll out of mobile payment from a consumer journey and staff training stand point. Developed and implemented all processes, leading a cross functional team (Space Planning, Brand, Retail Brand, Buyers, Allocation, Territory Directors and Finance). Sales & Business Growth Highlights: • Boosted sales, escalating 30% revenue growth annually through the roll out of Brand Services and Experiences • Cleaned up obsolete fixtures saving the company €1M Selected Achievements: • Successfully planned and led the implementation of the Bra Fitting service in all NFS doors • Developed the new Nike Factory Concept with the Global team and opened the first door worldwide (Hackney)

Strategy planning and management of Northern Europe omnichannel wholesale portfolio (+500 doors) Set direction and led the team to support the strategic retail growth with a budget of €10M. Led the city planning, project & budget approval, and space & investment negotiation with Nike’s key stake holders and Retailers. Executed Nike´s doors (6 categories / 100-300sqm) [Retail design, construction and project management] Created the brand concept and fixtures program implementation and roll out for various Retailers (800-3000sqm) Developed and led the cross functional process to ensure a holistic approach (Sales, Brand, Product Presentation, E-commerce, Merchandising, Finance, Operations and Procurement) Set up an external network of suppliers and design agencies, optimizing investment and resources, and ensuring best operational and supply chain efficiencies and quick turn over. Sales & Business Growth Highlights: • Grew up the business by 40%, ensuring a healthy portfolio in line with the strategy and optimizing investment. • Became the #1 Brand in Northern Europe market in all categories Selected Achievements: • Created the new Brand Identity Concept for Intersport Sweden, G Sport Norway and Unisport Denmark • Created the Nike wholesale Concept for Women´s [Magasin, Denmark] and Young Athletes’ [Intersport, Sweden] • Implemented the first global Running concept worldwide [Run2day Amsterdam] • Awards: Nike Maxim Award Western Europe Market Place Transform, 2015 | MPT Western Europe City of the year,2014 [Stockholm] | European Marketing team of year, 2010 | 2 Milestones Awards

Led the Retail Design, Space Planning and Project Management of the retail space portfolio (+600 doors) Built and trained a network of local architects and vendors to support Nike’s quick expansion in the EMEA market. Developed strategic plans for the different regions, with a budget of €20M. Ensured brand premium consistency by adapting the global concept to the specific markets and local reality. Cross-functional project management (Performance Manager, Visual Merchandising, Retail Marketing, Procurement, Legal and Finance) Sales & Business Growth Highlights: • Opened an average of 80 stores annually with a revenue growth of 35% • Most profitable Nike store worldwide (Mall of the Emirates) Selected Achievements: • Designed and managed the construction of the Nike Office in Dubai • Opened the first Nike store in Africa (Angola)

Project management of flagship and pinnacle stores including: Technical and commercial approval of locations; Complete site survey and inspection; Technical documentation and permits; Project planning and budgeting (€5M); Project design and costs presentation to senior management and local partners; Construction supervision; Hand over and ongoing maintenance.

Brand identity development, and store and showroom design worldwide. Site surveys / Project and permit documentation / 3D visualizations and presentations. Training and coaching of new architects and draftsmen. Supervision of all stores façades.