Barthelemy Fabry

At Appunto, we help you from your problem identification to the solution definition and development with a unique approach enabling significant cost reduction and flash-fast product delivery. Now, do you have a problem 😉

I help startups and SMEs structure their acquisition strategy and product to generate sustainable growth — without hiring full-time. #Product #Growth Jan 2024 - June 2024 : I helped Nona, a French FoodTech company, in its lead generation strategy, with +4000 subscribers to the webinars organized. May 2024 - June 2025 : I led the acquisition strategy for "Plus fraîche ma ville", a digital platform helping cities adapt to global warming. Target was reached from almost zero to +500 cities subscribing on the plalform and +400 projects published. I also managed user research and deliveries on the product.

Appero helps hundreds of restaurants converting their menus into selling machines 🚀 while optimizing their service and customer relationship 💪 With more than 2.5 million users per year, our smart digital menu is so easy to implement and its ROI so quick that once you'll try it, you'll never let it go. If you manage a restaurant or a bar and wish to boost your activity, just let us know 😉

"Plus fraîche ma ville" is the digital platform developed by the French Agency for Ecological Transition, to fight the Urban Heat Island and accelerate the cooling and resilience of cities. Let's make cities cool again !

Deliveroo for Business is the dedicated service for simple and convenient office catering and corporate food delivery. From client meetings and office parties, to team lunches and late night workers, we’ve got you covered with an amazing range of fresh and tasty food. As Head of Deliveroo for Business France, I managed the sales team and strategy on the French territory.

SnapCar is the ground transportation solution for corporate travel, offering a unique user experience, through its high end technology and quality of service. As a Key Account Manager, my missions were : - Boost Snapcar adoption by our Key Accounts - Assist our customers in the optimization of their ground transportation management - Build and manage partnerships with major corporate travel and mobility players My results : +100% yearly growth on the key accounts I was in charge of.

- Develop sales of software, SaaS and mobile app solutions for commodities trading on foreign markets, mainly Europe & Black Sea Region. - Build up a network of market information partners throughout Europe. - Constant improvement of the products based on agile scrum methods and VOC. - Market surveys and competition intelligence.

- Build up business plans and strategies. - Set up a go to market strategy. - In charge of the fundraising : pitched in front of major Parisian business angels networks and investment funds. - Implement an open source CRM software. - Manage purchasing, customer service and partnerships. - In charge of accounting and legal issues.

- Managed the key accounts on Algeria / Tunisia (+ € 2M) as well as sales and pricing strategy. - Developed the product mix. - Led the branding strategy and sales channel optimization. - Set up trainings on drip irrigation technologies for end users in collaboration with distributors. - Designed market intelligence surveys. Results : +100% growth on my Portfolio.

- Developed (from scratch) sales on large scale farms : prospection, technical offers, sales negotiation and closing deals. Results : Portfolio worth € 1M on July 2010. - Managed the importation and transportation procedures of the goods on the projects. - Implemented an after sales service : hired and managed a technical team. - Organised trainings on agricultural technologies for various crops : wheat, barley, corn, alfalfa, sugarbeets etc...