Basile Hamon

Senior Product Manager

Salary / Daily rate

Rennes, France

Freelance, open to permanent contract

Can come onsite

Skills

Product ManagementProduct StrategyA/B TestingData AnalysisTesting & QAProduct MarketingData VisualizationProduct OwnershipTableauSQL QueriesFirebasePostmanAmplitudeMetabaseUI Product DesignHotjarGitHubNo-code AutomationsBubbleZapierConfluenceJiraSketchFigmaStrategy & ConsultingNotionOptimizelyCustomer SuccessAirtableUser ResearchUX Product DesignAICoaching

Languages

French (Native)English (Fluent)Spanish (Fluent)

About me

Intro

Seasoned Product Manager with extensive experience in leading B2C and B2B product strategies, driving growth through data analysis, and enhancing user experience. Proven track record in SaaS and fintech, travel, mobility sectors

Links

Work experience

Senior Product Manager

Smily, formerly BookingSync

Nov 2023 - Present

3 years

64200 Biarritz, France

Product Manager

Weekendesk

May 2021 - Oct 2023

2 years 6 months

64200 Biarritz, France

Scope: purchase experience & SEO Some achievements; - Increased conversion rate from Search to product page by 4 points - Increased payment success rate by 5 points - Launched a brand new product to push circuits - Implemented google analytics 4 - Generated +100% leads - Increased our seo ranking on 30 keywords by 4 positions All of this was achieved thanks to a great collaboration and team of; head of design, data, marketing, sales, cs and developers.

Product Manager

ManoMano

Jul 2020 - Apr 2021

10 months

Barcelona, Spain

Scope; Sellers Gear -> Develop the best solutions to onboard new Sellers & help them to manage and expand their business Missions; - Defined the Product vision and the roadmap at squad level (Offer, Analytics, Sponsored Products) - Gathered needs, took part to Sales appointments, organised user-tests, benchmark competition... - Designed projects in collaboration with the Design and Engineering teams - Followed the delivery (SCRUM), ensured the quality with the help of QA - Prepared and followed releases (communication, product marketing, analytics...) - Learned, iterated Product management (User experience, daily management, product delivery); - Product discovery: animation of workshops, semi-structured interviews, questionnaires, collection of quantitative data, organising sales calls with specific focus; - Product delivery: Creation of the product backlog (and refinement), user stories, functional specifications, zonings and wireframes, acceptance and production; - Sprint management: multidisciplinary team of 1 lead dev + 6 devs and UX/UI/UR, QA including all stakeholders; Analytics; - Improved analytical instrumentation using “Amplitude” & "Metabase" to better understand our Sellers' behaviors; - Continuously setting up dashboards and digging through behavioral data to discover new trends, pain points and opportunities. - Worked closely with our Data and BI team to setup multiple dashboards to monitor our vital KPIs and to make all product decisions as data-oriented as possible.

Hector Kitchen

Feb 2018 - Nov 2019

1 year 10 months

Région de Barcelone, Espagne

Product Manager

Dec 2018 - Nov 2019

1 year

Région de Barcelone, Espagne

- Develop and deliver products roadmap and vision, filling the gap between technical and business worlds - Make product decisions based on company strategy and UX guidelines, taking into account the technical constraints and customer’s needs - Work with Marketing, Customer Success, strategy & business teams to ensure the roadmap is aligned with strategic and each department priorities - Work with the Agile development team during development, including planning, daily meetings, retrospective, stakeholder management, reviews and documentation - Ensure product backlog is prioritised and contains all relevant stories and acceptance criteria required for development. Ensure QA process is done correctly - Test and analyse the performance of new iterations and products - Work closely with key internal stakeholders to understand their priorities, ensuring these are appropriately reflected in the roadmap and backlog - Ensure timely communication of release of information for marketing and operations and stakeholders in general

Head of Customers Ops

Feb 2018 - Nov 2019

1 year 10 months

Région de Paris, France

- Manage the performance and the quality of Customer Happiness department and Customer Experience - Define the quantitative and qualitative objectives of the Customer Happiness dpt according to the allocated budget: FTF, CSAT, satisfaction rate, reimbursement rate, missed calls rate, responses quality etc... and ensure the achievement of these objectives. - Implementation of projects aimed at reducing the contact rate and optimizing customer journeys in order to reduce the need for support - In collaboration with Product, Marketing teams, develop new projects and improve existing processes to optimize the customer experience (conversion, retention, well being, transparency, service quality...) - Implementation of ZOHO CRM to improve full team collaboration & flow of communication - Implementation and strong collaboration with IT to build a BackOffice, leading to the full autonomy of the team - Daily/Weekly/Monthly/Quarterly reports of the different Customer Happiness KPIs and action plans put in place - Implementation of individual and collective objectives - Recruitment and training of new employees - Important involvement in HR department to improve every step from sourcing to recruitment, by implementing the right tests and tools, plus improving our onboarding process and wellness of our employees - Regular review of existing procedures - Quarterly workforce planning (forecast) according to growth, deadlines, and budgets - Be the driving force of quality of service, in close collaboration with the team, managers, and identify opportunities for service progression - Logistic: working closely with Warehouse Coordinator and delivery company to improve our daily rate service - Making sure we offer the best and top options to all our Customers (such as tracking, flexibility, location drop places etc...)

Head of Customer Happiness

Holidog

Feb 2018 - Nov 2019

1 year 10 months

Région de Paris, France

Consultant marketing acquisition

Freelance

Nov 2017 - Jun 2018

8 months

69340 Francheville, France

I am working with different companies involved in different industries. - Set up, Manage, Optimise Facebook advertising (from 50€ to 1000€ daily budget) - Sales - Ads to generate Leads (B2B) and taking care of those to close the deal (training) - Implement, improve e-commerce website & Shopify (better UX, new offers, SEO) - Design, implement, optimise Email marketing campaigns (up to 15 campaigns weekly/500K customers) - Work on Customer Happiness & Success processes to always provide the best service and draw the strategy with them in the center of the company! - Work on Company and Products Expansion in Europe & USA (market analysis, HR, Risks management, budget...) But also, I am training myself to get better & certified on Google tools (Adwords, SEO, Analytics...) + coaching Junior Marketing profiles + building up my own Business

Consultant marketing

KLIM Technologies

Sep 2017 - Oct 2017

2 months

2 months mission; - Global Branding creation, design, strategy & implementation - FB/Amazon Ads designed & implementation - Store UX improvements - Packagings revamped

marbis GmbH

Dec 2013 - Aug 2017

3 years 9 months

Région de Barcelone, Espagne & Karlsruhe

Lead Country Manager / Marketing, Customer Happiness & Sales Lead

Dec 2014 - Aug 2017

2 years 9 months

Région de Barcelone, Espagne & Karlsruhe

Leading Marketing, Customer Success, Sales and eSport Nitrado is the leading provider in the area of gameserver and application hosting with a unique system, which administers gameservers and further hosting applications dynamically and completely automated in the Cloud. 7 data centers (DE, UK, TR, LA/NY/MI & AR) +1m customers around the world ~25 employees & 9 responsible of Internationalization 7 Products Working with hundreds of Partners/Affiliates worldwide to spread and share our values! --- Reporting directly to the CEOs - Responsible to open and develop company products in Europe & US markets - Implemented and invited every employee on a new internal communication tool to empower collaboration team work and global strategy - Closed sales deal with games studio to expand their brand and help them to reach bigger milestone bringing +1 million revenue - Marketing' Responsible (including all collaterals, trade shows, partner programs, website and presence in social media and so on...) - KPI & Goals dashboard implemented a CRM solution to improve customer’s retention & user experience - Implemented new VIP program to increase their retention & sales with us - Launched Facebook ads campaigns program - Implement new email life cycle & offers to improve retention by 30% - Affiliation gamification program developed – improved our brand awareness, sales and publishers ads placement by 50% - Recruited, trained & led 6 people to manage International markets - Designed, managed & implemented new UX interface for Website/Mobile& Interfaces with my team, leading to a better conversion rate & lower bouncing rate - Designed & implemented new Landing pages resulting to +25% better acquisition/conversion rate - Prepared 4 months communication planning & In charge of a new product launch > worked with content/dev/sysadmin/Market responsible departments > generated more than +500K impressions, 100k unique visitors on our website > even more on social media channels

Sales/Market Manager - French Country Manager

Dec 2013 - Aug 2017

3 years 9 months

Freelance

- Products/brand launched in the French/UK & ES markets. - Recruited, trained & led 4 Team members to help me managing French market - Closed deal with up to 200 partners/sponsors/influencers in FR to push our brand and products through promotion/ads/content - Worked on Communication and Marketing side for user experience, push projects online and make the way easier to go through - Opened & launched the company into eSport branch. Recruited 3 teams on different games, attended to 10 events, won thousands of cash prize - Responsible for Marketing & Communication fields on several supports. - Opened & expanded our Social media presence - Loyalty program creation and implementation - Advised & implemented Marketing strategies - Looked & implemented 3 new payment solutions for our French customers - Represented Nitrado externally (key partners, press, politics, legal matters) - Worked with the local leadership team to drive Nitrado's success and Brand awareness in the market

Project Manager - Marketing Consultant

Consultant

Mar 2014 - Jun 2017

3 years 4 months

Région de Barcelone, Espagne

Marketing Consultant for several start-ups Top missions: Mobile product launch, Facebook ads management, Team recruitment & management, UX/UI redesigned, Customers acquisition & retention Key roles & achievements: Project Launch Responsible - Hired & led a team of experts (UX Designer, Front/Back end Dev, Data analyst, Artist) - Redesigned new website, user experience, user interface, content display... - Created promotions and animations/events driven by KPI and segmentation and customers status - Created, developed and drew whole life_cycle emails - CRM implemented + improved according to analysis - Created personalized offers and maximize ROI of database by maximizing revenue of high potential clients - Created added value to the product by entertaining visitors and building targeted offers - Proactively drove and managed the promotional calendar - Created offers and managed project from start to delivery - Follow up on ROI of campaigns and improves the promotions to maximize it - Launched Facebook ads campaigns program – managing 100K budget - In charge of a mobile game Launch (5 months project): Budget, scope, ads planning, media, influencers recruitment, customer service implementation etc... - Worked with design team to improve UX, Tutorial and ads placement - Planned launch +1 week/months with all events, offers, features implementation - Planned the whole pre and post launch social media communication

Marketing Product Manager

InnoGames GmbH

Apr 2012 - Nov 2014

2 years 8 months

Freelance

-Building up, leading and controlling a customer service support system for the community -Marketing - Press Release creation and share to all Partners/Medias -Communication Responsible for this Product on French Market -Build and maintain a team for the project -Localization -Market/Partner Research -Advertising & Communication -Quality Assurance -Launch Events to keep the community high attract -Working closely with Marketing department in order to follow market growth and planning newsletters

Community Manager

Two Pi Team

Oct 2013 - Apr 2014

7 months

Freelance

-Community Management, -Social Media Management, -Content Management, -Game Mastering, -Moderation.

Community Manager

Mediastay

Sep 2012 - Jul 2013

11 months

Région de Paris, France

-Create and maintain Communication on differents Websites and blogs -Create events -Working on Communication and Marketing side for user experience, push projects online and make the way easier to go through. -Players Recruitments & Loyalty -Writing up Press release and looking for Media/Sites Partners -Working with differents media partners to publish, advertises our games and share press release -Improvements of Internal Communication -Manager of all facebook fan pages (around 6) -Manager of Mediastay Twitter/fb account -Handle Interviews with our Winners -Attending to several Marketing/Games/E-Commerce Events

Goodgame Studios

Mar 2011 - Apr 2012

1 year 2 months

Home part time job

French Manager | Coordinateur Français

Oct 2011 - Apr 2012

7 months

Home part time job

Key Accomplishments: •Created and Managed a Team/Staff forum where none previously existed, providing a common place for COMA & External teams to share information and ideas •Implemented a new communication tool for all external Team & CoMa. As the Head of an IRC Network, I trained external team and CoMa to join it and use it easily. Tasks done on French forums: • Organization and management of user issues to raise awareness to them and forward all Bugs to Goodgame Studios Team • Did the same concerning Forum & Game suggestions • Created threads in public area to keep users up to date on the latest news and features, hot fixes & Game updates • Wrote the rules for each section of the forum in order to keep everything clean and easy to understand for users. • Created events, for Halloween, Christmas and other special events to keep the community vibrant & participation high. • Launched French Facebook Fan Page (one for each Game) to get new players and improve our communication and advertisements. •Created an Application Online Tool with one of my moderators.

Head of External Team & Board Responsible

Mar 2011 - Oct 2011

8 months

From home

•Act as Liaison between the Good Game Studios Community Management Team, the External Team & Users (including Forwarding news/announcements from GGS Community Manager to all teams) •Gather feedback from players and write them down on our Team forum & Skype & IRC •Report of all Bugs & majors problems on a daily or weekly basis as needed •Translate all news /updates from English to French for all Games. •Write complete rules for the Games & Forums •Create Forum events and give ideas to create news game events •Recruit and training new forum Moderators/GameMaster in all languages support by GGS (Es - Gr - Tr - De - Pl - It - Se - En - Fr - Pt/Br) •Writing FAQ and tutorials on the board for all Moderator duties/work/rules and for all players as well. •Monitoring all forums and supervising moderator work. Management & communication was 2 big parts of this Job of course.

Team Manager & Event Manager

Gameforge

Oct 2008 - Aug 2010

1 year 11 months

Warpfire, Bitefight, Space4k

Event Planning Team and Support Leader Gathering feedback from Community to GF Localization


Education

Udacity

Growth Product Manager

2020 - 2020

1 year

Grade: graduated 🎓

ISEFAC Bachelor, école de management, commerce, marketing et communication

Manager Marketing & Commerce, Marketing

2012 - 2013

2 years

Grade: Validé / Graduated

Marketing - Communication - Commercialisation - Management des équipes - e-commerce - e-marketing

Ecole Internationale Tunon

Assistant aux Métiers du Tourisme & Marketing

2010 - 2012

3 years

Grade: Diplôme obtenu !

Activities and societies: Création Bureau des élèves

Hôtellerie, Communication - Relation Public, Publicité, Marketing, Aérien, Langues, Forfait,

Lycée François Blancho

BAC in sales store, real estate... , Vente, Marketing, Communication, Merchandising, Techniques de Vente, aisance relationelle

2007 - 2009

3 years

Lycée François Blancho

immobilier, sales and strategy , Vente, Commerce

2005 - 2007

3 years

IEMN-IAE

Economic & Management

Activities and societies: Micro & Macroeconomy Business laws Maths Business Management Team Management


Licenses & certifications

Google analytics for Power Users

Issued: Oct 2021

Certified by Google

Du manager au leader : devenir agile et collaboratif

Issued: Apr 2020

Certified by Conservatoire National des Arts et Métiers

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