Basile MACIEIRA COELHO

🚀 Helping organisations design, build and scale new products and services. After 7+ years in top-tier consulting and entrepreneurship, I now operate as an independent consultant. My expertise spans the full product & project lifecycle: from opportunity framing to go-to-market execution, with strong foundations in data, AI, and program management. 🔺CORE EXPERTISE ▫️Product strategy & Management : definition of product vision, value proposition, roadmap, and MVP; user insights, prioritization, and delivery orchestration. ▫️Data & AI : framing and managing data-driven or AI-powered initiatives; defining use cases, preparing data and requirements, aligning teams, and ensuring successful delivery. ▫️Business & Go-To-Market : shaping market entry strategies, pricing and monetization models, launch plans, and growth enablers to drive adoption and ROI. ▫️ Program & Delivery Management : leading multidisciplinary teams, structuring initiatives across multiple streams, and ensuring alignment between strategy and execution. Depending on the project’s scale, I can assemble tailored teams of senior consultants and experts to deliver end-to-end support, from strategy & design to operational execution. Typical missions include : - Design & Launch of Digital, Data & AI services (Agentic, conversational …) - Product Innovation, strategy and implementation roadmap - Go-To-Market and scaling support - Product organisation setup and governance

▪️DIGITAL STRATEGY & SERVITIZATION 🔺Key clients: Railway manufacturing leader ▫️Orchestrate the framing of a new digital offering for fleet operations (50+ key features, market sizing, 200+ tender requirements…) ▫️Collaborate with Business Development teams on pre-tendering activities to boost digital sales, resulting in 7+ pitches and 4 transformations from tenders to project ▫️Build a new digital portfolio for operations, maintenance and passenger experience, bundling 50+ digital solutions into clear and actionable offers) ▪️PROGRAM GOVERNANCE & TRANSFORMATION 🔺Key clients: automotive & railway manufacturing leaders ▫️Orchestrate delivery and structure governance (PI Planning, SteerCos, weekly…) of transformation programs with a 3-people consultant team ▫️Coordinate a 5 consultant-team to design a new digital engineering model for software and hardware developments

At NutriGenius, we believe that eating well should be a shared pleasure, not a constraint. Our mission is to make food inclusive for people with allergies, intolerances or specific diets (gluten-free, lactose-free, vegan, vegetarian…). 📲 Through our app (available on iOS & Android), we help our community: ▫️Find and book safe restaurants via a collaborative map. ▫️Discover recipes, products and brands adapted to their needs. ▫️Connect with health & nutrition experts to better understand their diet. 🤝 On the B2B side, we partner with: ▫️ Food brands, helping them reach and engage with highly qualified consumers. ▫️ Nutrition & digestive health experts, sharing their insights and expertise to the community ▫️Restaurants, providing AI-powered tools to manage allergens and create transparent menus. 🎯 As Founder, I lead the vision, product and partnerships, building an ecosystem where every food constraint is welcomed and respected.

▪️INNOVATION & GENERATIVE AI 🔺Key clients: global retail & luxury leaders ▫️Frame & Launch a GenAI virtual assistant focused on fragrance upskilling, adopted by 1000+ people ▫️Orchestrate the design & launch of a 1M€ gaming experience involving 20+ people and reporting directly to group C-Levels in Steering committee ▫️Orchestrate the delivery of a GenAI-based conversational commerce service for painting projects, which was awarded a Silver Award at “La nuit des Rois” ▫️Define the value proposition of a web3-based fidelity program to improve retention by +20% ▪️DIGITAL STRATEGY 🔺Key clients: global banking, hospitality and retail leaders ▫️Define 2028 digital growth strategy for a retail bank, targeting +100% customer acquisition and +30% ROI ▫️Develop a new value proposition for a global website, identifying 20+ pain points through 10+ workshops to boost UX, content and performance ▪️DATA & BUSINESS INTELLIGENCE 🔺Key clients: Leading Retail distributors ▫️Launch a data factory organization involving 80+ people to launch 20+ use cases ▫️Industrialize an AI use case to optimise the in-store product mix, resulting in a +2% global sales revenues and +70% product adoption ▫️Frame the implementation of a Master Data Management tool with 8 dashboards, 100+ indicators, 10+ data ingestions to ensure 100% data quality, consistency & competition across systems ▪️DIGITAL EXPERIENCE 🔺Key clients: Leading Retail distributors ▫️Conduct a voice of the customer study (150+ people) to identify 40+ e-commerce pain points ▫️Facilitate the design of the e-commerce platform through 10+ workshops to create 40+ screens

Within the Workforce & Organisation practice, we prepare and support organisations, their leadership and their people for their transition into the digital age. ▪️FOR A CLIENT IN THE FRENCH LUXURY INDUSTRY New HRIS system framing - Build the new job catalog - Formalise and optimise processes - Benchmark data visualisation solutions - Identify KPIs for new dashboards (Employee, Manager, HR, HR Director) ▫️INTERNAL CONTRIBUTION Develop the practice’s Workforce Transition offer - Benchmark competitor’s positioning - Develop the offer - Present the new offer to the team

▪️FOR A GLOBAL RETAILER Analysis of the commercial performance - Perform daily reportings of the Web and the Store’s Sales revenue - Analyse the sales revenue, the margin’s drivers and the stock rotation - Optimise the transportation costs - Share KPIs with other services (Marketing, Procurement)

▪️ENTREPRENEURSHIP Develop a business - Create a website - Recruit Delivery people - Supervise the logistics - Create promotional campaigns - Monitor business performance