Bastien Labelle

Deliver full-stack development for multiple clients, including showcase websites, web apps, and e-commerce platforms (Shopify, WooCommerce), either directly or via agencies Implement and customize open-source solutions, including WordPress, Directus, and LimeSurvey, to build scalable, maintainable, and feature-rich platforms Provide technical consulting and feature planning, ensuring solutions are aligned with clients’ business goals Develop backend and frontend systems, integrate APIs, build dashboards, and optimize performance and reliability Perform system administration and maintenance across client projects, ensuring uninterrupted service and platform stability Technologies: HTML / CSS / SASS / JS / jQuery / Liquid Nuxt / React / NextJS Python / FastAPI Redis PostgreSQL / MySQL / MariaDB NGINX / Apache

Developed two Python / FastAPI APIs: one for weather forecasts and one for tide predictions, ensuring accurate, reliable, and continuous data for users Executed server migration and full infrastructure rearchitecture, improving scalability, reliability, and performance Overhauled the advertising platform, migrating to Google Ad Manager to optimize revenue and streamline ad operations Technologies: HTML / CSS / JS / jQuery / PHP / MariaDB / Apache Python / FastAPI / Redis / PostgreSQL / Nginx / Docker

Led a complete platform transformation, migrating from a legacy in-house CMS to a fully custom, professional WordPress solution, improving maintainability, scalability, and team productivity Performed server migration and full infrastructure rearchitecture, ensuring high performance, reliability, and scalability Developed and maintained continuous feature updates, with a focus on monetization, user experience, and audience engagement Handled system administration and backend maintenance, guaranteeing platform stability Provided strategic web consulting, collaborating with teams on growth, content strategy, and revenue optimization Technologies: Wordpress / PHP / HTML / CSS / JS / jQuery / React (Gutenberg) / Nginx / OPCode

Development of ETL processes and internal web applications, including a time-tracking system and HR tools, ensuring reliable data exchange between APSYS and Airbus Group and streamlining internal workflows Database design and integration (MySQL) for various projects, ensuring scalability, security, and reliable data handling Development of BI dashboards to provide actionable insights and support decision-making Contributed to intranet development, application integration, and end-user support, improving operational efficiency Designed IT infrastructure and network architecture, including a Ghost deployment strategy for new computers, simplifying onboarding for new employees Technologies used: HTML, CSS, JavaScript, PHP, .NET, MySQL, Windows, Excel, ExtJS

Development and debugging of the company intranet, ensuring smooth operation and secure data handling Development of an internal publications management system, improving accessibility and organization of scientific documents Technologies: HTML, CSS, JavaScript, PHP, PostgreSQL, Linux (SuSE)

Continued the development of Hellocoton.fr following the company’s acquisition by Prisma Media, overseeing multiple technical projects including the rebranding to “Les Influenceuses” to align with group branding and media measurement requirements Managed system administration and infrastructure migration, including full Dockerization of servers for enhanced scalability and maintainability Developed Publicoton, a microblogging platform inspired by Tumblr, experimenting with new content formats and increasing user engagement opportunities Contributed to the development of Business Insider France and other group projects, driving technical integration and platform performance Made open-source contributions, including fixes to the PHP Facebook SDK and the creation of a micro-framework supporting internal projects, demonstrating initiative and technical expertise Established an internal “innovation lab” to experiment with side projects aimed at lead generation and site monetization Collaborated cross-functionally to ensure technical solutions delivered business impact and met group standards Technologies: HTML / CSS / JS / jQuery / PHP / MySQL / MariaDB / Docker

Led backend and frontend development for Hellocoton.fr, a leading French women’s blogging platform, including full site redesigns, scalability optimizations, and A/B testing for display advertising Developed an English version of the platform to expand into the US market Implemented performance improvements and technical solutions that supported high traffic and increased revenue potential Collaborated with the team to continuously enhance user experience and platform reliability Contributed to the overall success of Hellocoton, which ultimately led to its acquisition by Prisma Media Technologies: HTML / CSS / PHP / MySQL / Javascript / Mootools

Contributed to the complete redesign of Overblog, the #1 French blogging platform, improving performance, user experience, and maintainability Implemented an advanced display advertising system to optimize revenue across multiple ad networks, quadrupling display ad income Collaborated closely with product and ad operations teams to align technical improvements with business objectives Technologies: PHP / Jelix / JS / YUI / PostgreSQL