Béatrice FRATANI-KLEIN
Omnichannel personalization program director
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Passionate digital leader with 16 years’ experience across Luxury, Beauty and Fragrances, Hospitality, Automotive and FMCG, driving strategic-to-operational initiatives and client-centric digital product delivery.Digital Business & Product Strategy leader with expertise in sales-funnel optimization, product-market fit, and aligning Product, Business, UX Design, Voice of Customer, Data and Tech outputs. Experienced in e-commerce management, driving growth through acquisition, conversion rate optimization, and customer retention strategies.Skilled in Go-to-Market planning and execution, from positioning and pricing to launch campaigns and performance tracking. MarTech expertise with hands-on experience in personalization platforms. Data-informed decision maker proficient in A/B testing, funnel analysis, and KPI development to maximize LTV and ROI. Cross-functional collaborator adept at stakeholder management, agile delivery, and scaling product-led initiatives.roject Director/ Personalization CX Transformation ExpertActively deepening my AI expertise through ESCP's "Artificial Intelligence for Business" certificate — ongoing until November 2026.
Expérience de travail
The Phoenix hotel
juin 2022 - Présent
4 ans 5 mois
92130 Issy-les-Moulineaux, France
Omnichannel personalization program director
juin 2024 - Présent
2 ans 5 mois
92130 Issy-les-Moulineaux, France
Led Accor personalization transformation with an omnichannel strategy; defined a 3-year roadmap and operating model. Managed the RFP process, vendor evaluation and selection.
Digital Experience Director - ALL ACCOR e-commerce
juin 2022 - juil. 2024
2 ans 2 mois
92130 Issy-les-Moulineaux, France
Headed a five-person Project Management team for ALL Accor digital ecosystem (Attract Tribe); defined project purpose, led product discovery, and owned the business roadmap thanks to OKRs. AEM ecosystem
Digital & E-Commerce Project Manager
CHANEL
mai 2020 - janv. 2023
2 ans 9 mois
Paris, France
Fragrances & Beauty Division, Chanel.com, e-commerce scope Developed 2022/2023 digital fragrance category strategy; conducted discovery and defined roadmap. Managed rollout of Chanel.com across Europe at a division level; implemented CSR e-commerce packaging and product reviews. Watches & Jewelry Division, Chanel.com Managed CHANEL & MOI care relationship program and UK Click’n Collect.
Localization Manager
Innit
mars 2019 - oct. 2019
8 mois
Paris, France
Innit's food intelligence platform provides personalized guidance and expert validation across food, retail, and health sectors. Led European localization: recruited 5 freelancers, defined operating model, and managed content, translation, and digital product operations.
Groupe PSA
janv. 2015 - déc. 2018
4 ans
92500 Rueil-Malmaison, France
Digital & E-Commerce Consultant (SOGETI by CAPGEMINI)
janv. 2017 - déc. 2018
2 ans
92500 Rueil-Malmaison, France
Contributed to the initial digital commerce ecosystem for DS Automobiles at brand inception — configuration rate +30%. Owned go-to-market strategy, paid campaign management and website / conversion optimisation across European markets — coordinated design and tech teams.
Lifestyle Products' E-Commerce Manager (SOGETI by CAPGEMINI)
janv. 2015 - déc. 2016
2 ans
75017
Owned product backlog (Product Owner); defined and executed acquisition (SEO, paid, partnerships) and retention (automation, CRM, lifecycle) strategies; conducted performance analysis and CRO for PEUGEOT, CITROËN and DS AUTOMOBILES Lifestyle websites. Result : Sustainability and profitability of an image activity
E-Commerce Project Manager
JDE Peet's
janv. 2013 - déc. 2014
2 ans
Région de Paris, France
Main achievement : Full ownership of the conception and delivery of LOR Espresso e-commerce website
Digital Strategic Planner
Grey worldwide
janv. 2012 - déc. 2012
1 an
Clients : Unilever, Procter and Gamble, Sixt, Nike, Gillette, Gindi
E-Commerce Project Manager
Private Outlet
sept. 2010 - déc. 2011
1 an 4 mois
Région de Paris , France
Main achievements : Revamp of the website and digital Marketing campaign Management
E-Commerce Project assistant
Louis Vuitton
janv. 2009 - juil. 2009
7 mois
Région de Paris , France
Main project : Louisvuitton.com day to day backlog management via JIRA
E-commerce Manager
GOUTAL
mai 2008 - déc. 2008
8 mois
Région de Paris, France
Main achievements : Launch of the e-commerce website, monitoring of the agency, operations and logistics manager
Formation
ESCP Business School
Artificial intelligence for business Certificate, Artificial Intelligence
2026 - 2026
7 mois
Thiga Academy
Formation Lead Product
2025 - 2025
1 mois
Sup de Luxe
MBA Marketing & Management du Luxe/ Institut Supérieur du Marketing du Luxe, Chaire Cartier, Marketing
2008 - 2009
1 an 1 mois
EMLV - École de Management Léonard de Vinci
Master, Marketing
2004 - 2008
4 ans 1 mois
Licences et certifications
Agile Scrum Foundation Certificate (ASF)
Délivré le : déc. 2015