Beatrice Isere

I support media, retail, and e-commerce companies in accelerating their online growth and strengthening customer loyalty through tailored acquisition, CRM, and retention strategies. My approach combines data-driven insights, performance analysis, and customer-centric marketing to deliver measurable impact. Recent projects include designing strategic marketing plans and budget roadmaps to boost e-commerce growth, developing reactivation campaigns for lapsed subscribers, and auditing acquisition and retention strategies for premium media brands. I also collaborate with internal teams to enhance their digital capabilities and drive long-term transformation. #Ecommerce #DigitalMarketing #CRM #CustomerExperience #Omnichannel #Growth #Retail #Leadership

=>Defined and led the e-commerce and customer marketing strategy across Canada and the U.S., driving growth, customer retention, and omnichannel performance through a data-driven approach. 1/ Key Achievements: * +35% online sales growth through data-driven omnichannel acquisition strategies (SEO, SEA, CRM, social media, partnerships). * 70% customer renewal rate achieved via bilingual CRM programs and personalized retention campaigns. * +6.3% conversion rate increase following a full UX/UI website redesign and checkout optimization. Improved ROI and streamlined marketing spend through performance-based budget management. 2/ Core Expertise: - Customer Acquisition: Designed and executed multichannel campaigns (SEO/SEA, email marketing, social media, partnerships, display). - Retention & CRM: Implemented FR/EN CRM programs with automated workflows, segmentation, and targeted customer journeys to boost renewal and engagement. - E-commerce & Merchandising: Managed a 600+ product catalog, optimized online merchandising and user experience to increase average basket value and reduce cart abandonment. - Analytics & Performance: Tracked key KPIs (sales, conversion, retention, ROI) with a strong data and performance mindset. - Leadership & Cross-functional Management: Supervised a 6-person team (customer service, logistics) and coordinated agencies and vendors across North America. #Ecommerce #DigitalMarketing #CRM #CustomerExperience #Omnichannel #Growth #Retail #Leadership

Lagardère (Lagardère Distribution North America) =­> The magazine subscription department Express Mag was sold to the company Presse Commerce in 2016 - Define a specific marketing strategy for North America. - Manage 4 e-commerce websites expressmag.com - Develop and execute online marketing strategies to drive new customer acquisitions - Set up online and offline loyalty campaigns. - Coordinate the creation of advertisements with graphic design agencies. - Manage new IT projects and monitor changes with the IT team. - Coordinate with the US distributor and the Canadian logistics team, distribution of magazines in the US and Canada. - Manage the marketing budget - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI) - Management the customer service team : 4 people

=> Subscriptions to paper magazines (+21% new subscribers vs. year before) - Conquest, Loyalty, Renewal of magazine subscribers on the internet channel for all brands: Vogue, AD, GQ and Vanity Fair. - Establish new sources of recruitment on the internet and partnerships with external sites - Manage the single database with the web team and our service provider. - Coordinate web creations with agencies and internal graphic design teams. - Manage projects and developments on the subscription site (abonnement.condenast.fr) with the technical project manager. - Produce the activity report (audience and sales, turnover) on the subscription site => Subscriptions to digital magazines - Design, program and analyze editorial and promotional pushes sent for all our content in the Apple store to generate additional digital sales - Animate storefronts of applications on iOS and Android with promotional offers - Design and manage promotional actions with digital platforms (Zinio, Amazon, etc.) - Check the reliability of shipments of bundles (paper + digital) and/or 100% digital subscriptions via our subscription site. - Produce detailed sales reports under iOS and Android and analyze KPIs

- Support the group in its brand strategy currently being developed (notoriety and image) - Create a strong link with the target: pregnant women and young mothers by establishing a real brand dialogue - Develop turnover by raising awareness of the group's services and products via online and offline campaigns - Increase the number of page views and the acquisition of new subscribers on the etreentreprises.com site - Transform prospects into customers - Establish analyzes before and after campaigns to optimize the effectiveness of the strategy

- Set new strategy on line to increase audience and sales online. - Created different campaigns to increase sales - Analysed campaign effectiveness

- Created business monitoring. - Created different campaigns to increase sales - Analysed campaign effectiveness