Beatriz Guerrero Acevedo

- Management of the product offering and proper implementation of e-merchandising guidelines on the websites in collaboration with regional teams. - Conducting quality controls on product pages: images, translations... and product availability to ensure the expected level of excellence on Givenchy.com. - Keeping e-commerce tracking documents up to date. - Participation in and monitoring of the website animation plan in coordination with relevant teams (CRM, Communication, Regions...). - Conducting competitive analyses and compiling results to identify consumer needs and development opportunities.

- Strategy & Planning: Developed and implemented marketing sales plans and promotion strategies, setting KPIs (ex: +1% conversion rate) to achieve business objectives. - Promotion Planning: by interpreting consumer’s data insights and balancing sales drivers. - Campaign execution: Managed content localization and coordinated with local marketing and D2C teams to align campaigns with regional strategies. - Manage and maintain product pages content (images, videos, product titles, etc.) aligned with local marketing strategy and communication. - Business & Data analysis: Analyzed sales and revenue data to evaluate campaign effectiveness and provide actionable insights for improvement. - Leverage consumer data to plan and balance promotional activities, aligning with key sales drivers and market trends.

- Welcomed, advised, and guided clients in selecting premium optical and sunglasses collections. - Ensured visual merchandising and product displays were aligned with brand guidelines. - Supported sales targets by delivering a personalized and high-quality shopping experience. - Managed cash register operations, payments, and daily transactions. - Handled deliveries: reception, control, and replenishment of stock. - Participated in inventories and weekly sales reports to the Store Manager. - Contributed to customer loyalty through attentive service and brand storytelling.

- Strategy and Planning: Development and implementation of strategies for priority partners. - Business & Data analysis: Use of web analytics tools to analyse and optimise performance. - Account management: Cultivate and strengthen relationships with internal and external partners and suppliers. - Research: Conduct research for new categories and suppliers to build product selection.