Beatriz Sampaio
Senior CRM Analyst | Salesforce Marketing Cloud
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
CRM specialist with 4+ years driving customer engagement strategies through Salesforce Marketing Cloud and Pardot. Expert in multichannel campaigns, A/B testing, and automation workflows that optimize performance metrics. Ready to boost your customer lifecycle management with data-driven insights and strategic campaign execution.
Work experience
Account Engagement Specialist
Wexpert Consulting
Jun 2023 - Present
3 years 5 months
Remote, OR 97458, USA
Managed email marketing campaigns via Salesforce Account Engagement (Pardot) for US clients. Created HTML email templates, automated workflows, A/B testing and analyzed performance. Custom presentations and reports on Salesforce Marketing Cloud, with strategic insights. US clients.
Cast member Halloween Season
Disneyland Paris
Oct 2024 - Dec 2024
3 months
France · On-site
Managed cash operations and guest services at Disney Studios Park during the Halloween season. Ensured high-quality guest experiences in a fast-paced, multicultural environment. Developed strong teamwork, adaptability, and customer service skills aligned with Disney’s standards.
Supporter at Olympics Games Volunteer Center
DECATHLON FRANCE
May 2024 - Oct 2024
6 months
Paris, France
Welcomed and assisted volunteers, distributing sports equipment and facilitating integration into the Olympic environment. Provided consultancy and support to enhance volunteer engagement and motivation. Improved organizational and communication skills in a multicultural setting.
Lifecycle Strategy Analyst
Pmweb
Aug 2023 - Mar 2024
8 months
Developed and implemented multichannel CRM strategies (email, SMS, WhatsApp, push) using Salesforce Marketing Cloud. Conducted A/B testing and monitored KPIs to optimize campaign performance. Provided actionable insights through custom reports and dashboards, enhancing customer experience and supporting strategic decisions.
Alvarez & Marsal
Jan 2020 - Mar 2023
3 years 3 months
São Paulo, State of São Paulo, Brazil
CRM Analyst III
Nov 2022 - Mar 2023
5 months
São Paulo, State of São Paulo, Brazil
I have administered CRM systems (Salesforce Sales Cloud and Marketing Cloud/Pardot) for clients across a variety of industries. I have managed customer communications through Marketing Cloud, segmenting exclusive lists, sending push notifications and marketing emails, while using merge fields to personalize the customer experience. I have created and managed custom reports and dashboards, providing strategic insights. I have supported clients in implementing CRM strategies to nurture leads and improve business results.
Business Intelligence
Jan 2020 - Dec 2022
3 years
São Paulo, State of São Paulo, Brazil
I led the development of an intranet platform in collaboration with the global team, managing design, documentation and training. My role involved identifying growth opportunities, expanding the customer base and conducting market analyses to identify target sectors. I generated strategic reports via Salesforce CRM and participated in meetings with executives to update the pipeline, ensuring business proposals were aligned with the company’s capabilities.
Innovation Analyst
JBS
Jul 2019 - Dec 2019
6 months
São Paulo, State of São Paulo, Brazil
I supported packaging improvements for international markets (EMEA, UK, US, Mexico), with a focus on innovation. I participated in quality control and detailed packaging inspections, collaborating with product managers, senior designers and remote development teams to design and implement customer-centric and effective solutions.
New Projects - Food Service
BRF
Apr 2018 - Jul 2019
1 year 4 months
São Paulo, State of São Paulo, Brazil
Support in the management of new projects and improvements for consumers. Creating and managing surveys. Interface with the agency for a briefing of seasonal campaigns such as Christmas, Easter, and Festa Junina. Support in defining and reviewing the traveling market portfolio and Christmas Kits. Creation of offers at the POS and monitoring of specific actions. Preparation of results presentation. E-commerce management. Impact project: support in the creation of a store within Rappi for the "Perdigão na Brasa" line.
SVRC Security Vehicular Regulatory Compliance
FCA Fiat Chrysler Automobiles
Mar 2017 - May 2018
1 year 3 months
São Paulo, State of São Paulo, Brazil
Control and management of patents and industrial designs at INPI. Support in the vehicle approval process. Creation, application request, and payment of industrial patent via SAP. Support the JEEP and Fiat team in the incentive campaigns with technical information about the vehicle and images.
Education
University of Virginia
Business Growth Strategy
2025 - 2035
10 years 2 months
The University of Akron
Business english
2022 - 2022
2 months
The University of Akron
Marketing Strategies & Innovation
2022 - 2022
2 months
Uninove - Universidade Nove de Julho
Bachelor of Business Administration - BBA
2016 - 2019
3 years