BELHAJ SALAH Yassine

I designed, developed, and deployed an AI-powered platform — https://idee-projet.fr/ — that generates tailored business ideas based on user profiles (goals, budget, availability.. etc..). 🔹 Built with PHP, JavaScript, jQuery, and custom CSS, the platform integrates GPT & DeepSeek APIs to deliver 3 personalized business ideas instantly. 🔹 A background cron job then sends a PDF summary for each idea via email. 🔹 Users can request a full project study with detailed plans: monetization, tools, action steps, market research, competition, risk analysis, etc. I also set up Google Ads, Analytics, and Microsoft Clarity to track performance and optimize the conversion funnel. An AI-powered platform designed to help aspiring entrepreneurs and career changers find the right business idea — fully tailored to their goals, availability, and budget. Users instantly receive 3 personalized ideas, followed by a custom PDF summary with key insights and next steps. A smart, time-saving tool to move from indecision to action with clarity and confidence.

Leading the development and architecture of the Magento / Adobe Commerce and PWA stack, ensuring scalability and stability. Designing microservices and GraphQL endpoints for business-critical integrations (CRM, OMS, Firestore, BigQuery). Managing migrations (payment gateways, version upgrades, system connectors) and solving production issues with root cause analysis. Contributed to the implementation of Algolia for advanced search and real-time indexing, in collaboration with frontend and data teams. Promoted a culture of smart tooling by introducing lightweight, maintainable solutions that complemented custom development.

Led the migration of the US website from Magento 1 to Magento 2.3 and coordinated omnichannel integration with the new OMS (Datex). Reinforced Magento core architecture and performance during high-traffic events. Consolidated codebases across multiple countries into a single Magento 2.4.4 instance. Worked closely with business, UX and marketing teams to improve product discovery and customer journeys. Contributed to the integration of AI-driven product search and smart merchandising tools to enhance customer experience and conversion. Involved in functional testing, feedback cycles, and refinement of these solutions in collaboration with product teams.

Managed e-commerce platforms and ensured technical stability. Trained and mentored junior and senior developers on Magento ecosystem. Assisted in migration from Magento 1 to Magento 2 while maintaining functional parity. Piloted automation flows using Talend and no-code triggers for ERP-to-Magento integrations. Coordinated technical handover and recruitment for long-term replacement.

Clever Age is a digital agency that works for several large e–commerce clients I worked on a B2B project within the Magento team where everything is customized according to the very specific client context  Contributed to the Nutrixo project (Grand moulin de Paris) upgrade from version 2.2 to 2.3.X  Maintenance of a working custom B2B system with Magento Expertise  Design and conception of new features  Created a module for managing multiple profiles (accountant, apprentice, store managers, etc.) under the same user

Bio c' Bon is a distribution group specializing in organic agricultural products I was called by Bio c' Bon after they had internalized their Magento e–commerce project, mainly to stabilize the platform, improve some basic functionalities and add new ones  Improving the checkout process and adapting address entry for deliveries with auto–completion based on store locations  Redesign of the entire checkout process with custom multiple shipping system  Activating promotions and implementing product offers with promotional codes and associated graphic adaptations  Adapting the file communication structure between Magento and B2C (the central e–commerce platform) according to new needs  Redesigning transactional emails and generated attachments  Replacing the payment tool Stripe with LyfPay for strategic reasons  Ensuring daily bug fixes and improvements (quick wins)  Deployments and monitoring through the entire release’s cycle of life

Maintenance of the Jardiland website and the linked associated tools ,Leading a team of 5 developers  Convert functional requirements provided by the web marketing & commerce team into comprehensive technical specifications tailored for the development team's needs.  Analyze and design solutions and/or improvements to be implemented  Manage technical priorities  Lead and unblock the Dev team, assist in the design phases,  Updating website features and security patches.  Re-integrate Magento template HTML Pages.  Engage in project feasibility discussions with relevant stakeholders(customer services, business development, marketing, and others ,,)  Macro–estimate projects in the pre–project phases  Code review and ensure robustness, clarity, and maintainability of solutions and extensions, following Magento best practices  Deployments and monitoring through the entire release’s cycle of life

The team consists of 1 Project Manager & LeadDev, 4 Magento consultants, 1 SEO consultant, an infrastructure manager, and several business experts in direct communication with us according to the task (salespeople, accountants, sales managers, and even teleoperators)  Project 1: Migration of Dragon Bleu & Venum B2B/B2C sites into a single instance in Magento 2.5 & redesign with the same M1 design  Project 2: TMA (application management services) for current sites (Venum & Dragon Bleu), SEO improvement fixing emergencies, development of specific needs  SEO optimization for DragonBleu & Venum B2C sites  Creation of a connector between DragonBleu B2B and Amazon Fr for the orders transfer from the marketplace  Creation of MatrixRate shipping mode  Customization of the Bluefoot static block generator (Magento 2)  Customization of the widget containers (M2)  SEO for the new Magento 2 web e–shop

Multiple projects in e-commerce services company, continue learning Magento with a talented pionner team Technical lead for zago–store.com and mooviin.com  Main tasks include :  Project estimation  Technical decision–making  Onboarding new team members  Developing modules and customizations  Validating deliverables, and maintaining older projects Developer for grenier–alpin.com and go–sport.com  Uses Git for version control and Atlassian tools (Jira, Bitbucket) for project management  Follows Scrum methodology  Works in a LAMP environment (Linux, Apache, MySQL, PHP)  Skilled in front–end technologies like JavaScript, jQuery, PrototypeJS, and CSS3, with a focus on e–commerce  Experienced in integrating Magento1 with the Mirakl marketplace management platform  Uses Talend for ETL tasks

I was a member of the IT Solution team at UTIKS with the main mission of studying, designing and implementing e-commerce web solutions  Specific Magento 1 module development  Maintenance of old projects  Supervising interns  Handling maintenance and advancements for many concurrent projects across diverse domains.  Implementing fixes and ensuring the security of Magento applications by applying official patches.  Our work environment was based on LAMP (Linux, Apache, MySQL, PHP), with GIT version control system, Agile methodology as our team strategy, and the Atlassian pack (Jira, Bitbucket, Stash, Hipchat, etc.) for project management  We used the Bootstrap style framework based on CSS3, HTML5, Prototype Js, and JQuery for desktop and responsive integration of mock–ups

Setting up an administered dashboard for supervision and reporting of radio supports  Analysis of KPIs, parameters, configurations, alarms, and customized reports. Using PHP5, the Symfony2 Framework JavaScript, the jQuery Highcharts library for graph plotting, HTML5, CSS3, AJAX, Oracle 11g database, and the EASYP HP server

• Application administré fonctionnant sur le web local d’une entreprise facilitant la collaboration entre les différents personnels (service clientèle, comptable, technicien…) - utilisant JEE, Javascript