ben ismail Wassim

• Defined the vision and strategy for multiple R&D digital products and owned the end-to-end roadmap • Launched a microbiology simulation tool in 2 months, ending years of stalled development by narrowing the scope through user research, saving €100K/year in licensing and development costs • Vibe coded and iterated on an ML-powered ingredient recommendation prototype to drive user research and define the optimal product scope • Led the development and launch of the ingredient recommendation tool, enabling R&D teams to autonomously replace ingredients in minutes instead of waiting days for experts input • Conducted rigorous AI evaluations using Python and Phoenix to iterate on and improve the product • Promoted an agile, product-first culture by championing short iterations, fast launches, and continuous learning using both user research and data analytics

🎯 Product growth of an Atlassian Marketplace App - Identified the highest growth opportunity feature by analysing customer requests - Conducted user interviews and user tests - Prepared the feature roadmap and user stories - Prioritised the backlog - Launched of the feature and measured of its impact while gathering user feedback 🎯 Market repositioning of an Atlassian Marketplace App - Conducted market study on how to enhance customer experience within Jira Service Management's customer portal - Recommended a set of actions to reposition the Atlassian marketplace app

🎯 Led the development of Jorni, a B2C mobile app (iOS and Android) that promotes and rewards safe driving. From idea to 60 000 users and store rating of +4 in less than a year. - Identified the ideal customer segment through a conversion optimised landing page - Product discovery via user interviews to refine the app design and sharpen the value proposition - Product strategy, vision and roadmap - Product specification and user stories elaboration - Backlog prioritisation balancing user value, risk and effort - Implemented product analytics to guide product decisions - Elaborated user acquisition strategies, amplifying market reach and user base growth - Contributed to the product communication efforts, resulting in increased retention and user satisfaction 🎯 Improve the retention of a B2B Data mobile app to fight drowsiness for truck drivers - User interviews to understand users persona, pain points and ambitions - Audited and improved the app user experience (UX) - Collaborated with the Data Science team to develop a robust and accurate predictive model - Crafted multiple experiments (Explainer videos, Landing pages with analytics ...) to gauge users interest and gather feedback - Structured the tech team to be more agile by putting in place and facilitating different scrum ceremonies

🎯 Data SaaS product to help industrials optimise their energy consumption and CO2 emissions. - Conducted user interviews with Energy Managers to understand their challenges and persona - User tested different mock-ups to gather early feedback and iterate - Prepared the product strategy and roadmap - Iterated on customer dashboards to improve their understanding of on-site energy consumption. - Elaborated product specifications and organised it into epics and user stories - Prioritised the product backlog based on user value and product risk - Collaborated with UX designers to prepare product designs along with a design system - Collaborated with Data Science teams to develop more effective predictive models, refining them based on customer feedback - Introduced an analytical approach to measure the impact of product initiative - Worked with customer support teams to gather feedback on released features

🎯 IT projects coordination for airline and airport operations - Led a scrum team of 6 developers and provided functional support to ongoing projects - Analyzed client requirements and elaborated products specification - Prepared projects road-map and planned team activities - Provided detailed user stories and acceptance criteria to development teams - Contributed in designing the acceptance tests, their execution and interpretation - Elaborated and maintained products documentation - Interfaced between stakeholders, developers and managers