Bénédicte GUILLAUME
Senior E-commerce & Digital Product Lead
Salaire / Taux journalier
Nice, France
Mobilité : Lyon
CDI
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Introduction
E-commerce & Digital Product Lead with 15+ years transforming omnichannel strategies across Europe. Proven expertise in Magento, CRO optimization, and data-driven growth - recently boosted conversions through UX redesigns and automated workflows. Ready to elevate your digital commerce with strategic vision and hands-on execution.
Expérience de travail
E-commerce & Digital Product Lead
Easypara
déc. 2024 - Présent
1 an 11 mois
Nice, France
Structured and led the omnichannel e-commerce roadmap. Coordinated IT and business teams, ensured continuous improvement through data analysis, managed sprints and strategic priorities. Stack: Magento, Emarsys, BigQuery, GA4, AWS (Cloud exposure), CI/CD workflows
Head of E-commerce Projects
Alexandre de ParisFreelance
janv. 2024 - oct. 2024
10 mois
Lyon et périphérie
Led the redesign of B2C/B2B platforms with an omnichannel approach, aligning business, tech, and design teams to enhance user experience and support global growth. Scoped and managed the development of a Magento/Sage connector to automate data flows (orders, customers, invoices); oversaw UAT phases and go-live preparation. Conducted a CRO audit and led UX/UI redesign of the checkout funnel: delivered wireframes using Adobe XD, implemented A/B testing strategies in close collaboration with business and e-commerce teams.
E-commerce Director EMEA & Digital Lead
EcoWater Systems EMEA
sept. 2022 - déc. 2023
1 an 4 mois
Paris et périphérie
Improved online sales across five European countries. Deployed CRM, OMS, and ERP systems. Oversaw performance monitoring, tool harmonization, and customer experience enhancement. Stack: WooCommerce, Microsoft Dynamics, Epicor, GA4, Azure fundamentals
International E-commerce Manager & PO
Alexandre de Paris
sept. 2017 - mai 2021
3 ans 9 mois
Région de Lyon, France
Developed international e-commerce strategy (Magento). Led omnichannel platform redesign (CRM, ERP, loyalty program), SEO, marketing automation. Managed a dedicated e-commerce team. Stack: Magento 2, Sage, GA4, Jira, Sendcloud
Digital Project Manager – E-commerce
GROUPE BOUCAU
oct. 2011 - oct. 2016
5 ans 1 mois
Cannes, France
Digitized business units (hotels, casinos). Enhanced online services, launched a collaborative intranet, redesigned UX and user journeys. Stack: WooCommerce, D-Edge, GA4, Trello
SALES & MARKETING BU - Master 2
LyondellBasell
sept. 2010 - oct. 2011
1 an 2 mois
Région de Francfort-sur-le-Main, Allemagne
Conducted an international market study to support product repositioning within the Automotive Fluid System sector. Analyzed country-specific regulations and compliance requirements, with a particular focus on key Asian markets (China, Japan, South Korea, etc.). Delivered strategic recommendations based on market trends, regulatory constraints, and competitive benchmarking.
Digital Director & Product Strategy
TOMKAT - Co-funder - Ingénierie et infographie pour l'architecture
janv. 2007 - juil. 2010
3 ans 7 mois
Région de Marseille, France
Ran a tech agency. Led product management, developed B2B e-commerce strategies, and handled digital marketing. Stack: WordPress, Mailchimp, GA4, Google Ads, Vectorworks, Artlantis, BIM
Digital Project Manager – Web Platforms
COM MEDIA DELL ARTE - Web AgencyFreelance
août 2003 - déc. 2006
3 ans 5 mois
Région de Marseille, France
Led digital strategy for B2B/B2C clients. Managed full project lifecycle and coordinated cross-functional tech and marketing teams. Stack: HTML, CSS, JavaScript, Adobe Creative Suite, Sketch, SEO/UX
UX/UI Designer & Digital Coordinator
Foppapedretti Spa
sept. 2000 - déc. 2002
2 ans 4 mois
24064 Grumello del Monte, Bergame, Italie
Designed and improved web interfaces. Created prototypes and ensured cohesive multi-channel branding and user experience. Stack: Adobe Creative Suite, Sketch, Figma, HTML/CSS, UX/UI