Benedicte Lallement

Consultante indépendante en communication et marketing 360°, spécialisée dans l’accompagnement des TPE, PME. Mon approche allie créativité, sens stratégique et expertise opérationnelle pour co-construire avec vous des solutions adaptées à votre réalité. Je vous accompagne de la définition de votre stratégie digitale et événementielle, à la création et animation de contenus multicanaux, jusqu’au pilotage de vos projets et au suivi de performance. Ce qui me distingue, c’est ma capacité à donner du sens à votre communication via une intégration forte des valeurs RSE, tout en restant pragmatique, réactive et proche de vos enjeux quotidiens. Pour cela, je mets à votre disposition une boîte à outils complète et modulable, composée de multiples leviers, adaptés à vos besoins spécifiques : • Audit & diagnostic multicanal : évaluation précise de votre visibilité actuelle sur le web, vos réseaux sociaux, vos supports imprimés et événementiels, avec recommandations personnalisées. • Stratégie éditoriale et création de contenus : rédaction d’articles, newsletters, posts social media, création graphique (infographies, illustrations, vidéo courte) pour valoriser votre expertise et engager vos communautés. • Marketing digital intégré : gestion et animation de vos réseaux sociaux, campagnes emailing, SEO/SEA adaptés à votre cible locale, optimisation des conversions via un reporting simple. • Communication événementielle : conception et pilotage d’événements physiques, hybrides ou digitaux, pour créer du lien avec vos clients, partenaires et collaborateurs. • Accompagnement RSE & communication responsable : intégration des enjeux sociaux, environnementaux et éthiques dans vos actions marketing et communication, valorisation de votre engagement. Que vous souhaitiez booster votre visibilité locale, engager vos équipes, ou lancer un nouveau produit, cette boîte à outils est votre alliée pour un marketing à la fois humain, impactant et performant !

IGC Global Promotions is a global contract partner for international companies to buy promotional items and business gifts. We have a network of 100 locations, guaranteeing our global approach with local service.

Communication Strategy - Analyzed market and competitors’ trends to identify new business opportunities - Rebranded brand platform (tagline, positioning, values, visual identity) to support growth - Enhanced service offerings through the development of new digital tools (new website, virtual showroom, online concept store, 3D product modelling) Operational and digital marketing - Designed and managed digital and operational marketing strategies (web, emailing, social media) tailored to buyers’ personas, products, and offered services - Developed a marketing automation tool (Plezi) to address various needs and targeting set with the commercial teams - Defined customer journeys and personas targeting via Odoo & Plezi CRM; adapted content strategies to generate and convert leads Sales team support - Provided technical support to sales teams for product operations and campaign management - Managed internal and external events - Validated communication tools: infographics, videos, emailings, and their content Team leadership and management - Directed and coordinated teams (communications officers, designers, webmaster, apprentices) both hierarchically and transversely - Fostered a digital culture, CSR, and client-oriented service; promoted attentive listening and needs identification to enhance information feedback - Member of the Jordenen leadership team and international IGC board, representing market stakeholders

External Communication Manager ▪ In charge of the external content program ▪ blog creation and management ▪ Support to international subsidiaries

IPC is a technology and service leader that powers financial markets globally. We help clients anticipate change and solve problems, setting the standard with industry expertise, exceptional service and comprehensive technology. With customers first and always, we collaborate with each to understand their individual needs to help make them secure, productive and compliant within our connected community. Through service excellence, long-developed expertise and a focus on innovation and community, we provide agile and efficient ways for our customers to accelerate their ability to adapt to the ever–changing requirements for advanced data networks, compliance and collaboration with all counter-parties across the financial markets. www.ipc.com My role as a communication manager consisted of : - Follow-up and management of the rebranding project following the acquisition of the company - Management of international and external events - Definition and implementation of a digital strategy - Implementation, monitoring and management of the website - Coordination and project follow-up with a London-based communication agency - Interface with providers

Etrali Trading Solutions is the global IT integrator for trading. Headquartered in Paris, France, Etrali helps clients meet the evolving regulatory demands of the financial markets. We design and deliver integrated communications solutions for financial trading, from voice recording and trading hardware to hosted solutions, mobile voice recording, voice analytics and more. Etrali creates value for our client community, working closely with over 2,000 members, ranging from top-tier investment banks, hedge funds and asset managers to trading venues and market data vendors. At Etrali Trading Solutions my role as Communication Manager is to : - Follow-up and management of the rebranding project following the acquisition of the company (exit of the Orange group) - Develop brand culture both internally and externally - Management of international and external events - Definition and implementation of a digital strategy to increase visibility and strengthen an expert positioning - Implementation, monitoring and management of the website - Management of an SEO audit, improvement of natural referencing - Coordination and project follow-up with a London-based communication agency - Interface with providers - Budget management and monitoring - Responsible for internal communication - Relationship with the Group's international subsidiaries to deploy communication activities - Development of dedicated communication and operational marketing tools: brochures, leaflets, videos - Management of a junior communication officer

- Follow-up of the rebranding print project "Below the Line" of Altergaz under the brand eni. - Follow-up and management of 9 training seminars for more than 400 business partners - Redesign of the IPJ website (Institute for Justice)

- Events: in charge of organizing client events and annual seminar - Public Relations: briefed the press pack, wrote and translated of press releases, updated annual publication - Internal communication: created a European portfolio database, website support and drafted and sent internal communication - Office Manager: administrative management of the company, budget follow-up, managed contracts with subcontractors

- Project Assistant Management: schedule meetings, workshops, organise seminars and produce relevant presentation or papers for these - Project Management PA