Benjamin Jouve

✓ Helping startups go from idea to usable product (0→1, MVP, product structuring) ✓ Improving conversion and user experience through audits, redesigns and rapid iterations ✓ Leading end-to-end product design (discovery, UX flows, UI, prototyping) ✓ Bridging product, brand and business to create coherent and effective user experiences ✓ Working in close collaboration with founders and product teams in early-stage environments

❖ Delivered acquisition and conversion-focused design for a diverse portfolio of clients, from early-stage startups to established companies ❖ Worked with companies such as Getaround, N2F, Domofen, Relevent, Swissroc, Evertrust, Quarksup, Epycure, Wingly, Advenis, as well as startups like Glev, Hoppi and Korben ❖ Designed and optimized landing pages, funnels and marketing experiences to improve clarity, engagement and conversion ❖ Contributed to growth initiatives (messaging, visual hierarchy, A/B testing hypotheses) ❖ Leveraged AI tools (via Pletor) to accelerate creative production and explore multiple design directions quickly ❖ Collaborated with cross-functional teams to align user intent, brand positioning and business goals

❃ Co-founded a FoodTech startup building a food assistant helping users find dishes matching their cravings, dietary needs and context ❃ Reframed restaurant discovery by shifting from “venues” to “dishes as the primary entry point”, unlocking a new acquisition channel for restaurants ❃ Led 0→1 product design across iOS, Android and Web (UX flows, search experience, recommendation logic) ❃ Defined product strategy, positioning and early growth experiments (acquisition, activation) ❃ Built the brand from scratch (naming, identity, tone, product narrative) ❃ Worked directly with restaurant partners to validate the model and onboard supply Key challenge ❃ Proving acquisition value for independent restaurants due to limited tracking capabilities (offline conversion, no POS integration) Key learnings ❃ Early-stage products require proxy metrics and qualitative feedback when attribution is not possible ❃ Strong insight: users relate more to specific dishes than restaurant brands when searching for food

Clients : Clarins, Hermès, SFR, TFF Group, PMU, Sport Heroes Agences : BETC, Havas, AKQA, Belazar, 5eme gauche, Proximity BBDO, Publicis, Fred&Farid

- Conception et Direction artistique site web - Intégration HTML5 / CSS3 - Création Kit bannière Flash / HTML5 (support classique et mobile) - Création habillage

Webdesign et Direction Artistique grands comptes : SFR, LCL, PMU, La Poste, Accor

- Webdesign - Intégration et développement (wordpress) - Community management Focus missions : - Orchestration du "Retour de Germaine et les martiens" pour Lustucru comprenant campagne TV (BDDP), site web, 2 applications de Réalité Augmentée dont une In store ainsi que le retail - Déploiement de la plateforme Reflex' angels pour le compte des Reflexes (service du groupe La Poste dédié aux agences de communication)