Benjamin Bertrand
Sales Director & Business Unit Director | Leadership & Team Performance | Transformation & Growth Strategy | Certified MBTI® Practitioner
Salaire / Taux journalier
Paris, France
Mobilité : Annecy
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Experienced leader in business development, people management, and organizational transformation, with more than 20 years of experience across international Fortune 500 companies and entrepreneurial environments. Throughout my career, I have led complex organizations, managed significant P&L responsibilities, and developed cross-functional teams within multicultural and matrix structures. Beyond commercial performance, what truly drives me is the ability to move organizations forward around a shared vision, simplify complexity, and create the conditions for effective and sustainable execution. I thrive in growth or transformation environments where aligning stakeholders, structuring organizations, and leading change are critical to success. Having worked both in large corporations and more agile structures, I am comfortable navigating between strategic vision, operational challenges, and human dynamics. I am also deeply convinced that sustainable organizational performance relies on responsible leadership practices that respect both the environment and human well-being. Building ethical partnerships that create long-term value for businesses and society is a fundamental principle for me.
Expérience de travail
Management and Commercial Strategy Advisory
Kitaria
sept. 2024 - Présent
2 ans 2 mois
Paris, France
– I support SME and mid-sized company executives on growth challenges, team structuring, and go-to-market strategy, in transformation or scaling contexts.
Vans, a VF Company
sept. 2019 - juil. 2024
4 ans 11 mois
Paris, France
Sales Director Southern Europe
mai 2023 - juil. 2024
1 an 3 mois
Paris, France
– Reporting to the VP sales EMEA – Managed and developed a talented team of 25 people (3 Direct reports + in-house team and agents – Drove and developed SOUTH marketplace distribution cross channel (B&M and Digital) for Fashion lifestyle, Sporting Good and Specialist partners – Reorganized the South sales team – Played an active role in the EMEA sales leadership team – Managed Vans Iberia wholesale P&L (~90M€ TO) and sales strategy
Country Manager France
sept. 2019 - mai 2023
3 ans 9 mois
Paris, France
– Reporting to the Sales Director Southern Europe – Built, managed and developed a talented team of 15 people (4 Direct reports: 1 Field Sales Manager, 2 Key Account Managers, 1 sales coordinator, dotted line with marketing manager). – Developed France marketplace distribution cross channel (B&M and Digital) for Street Sport inspired, Fashion lifestyle, Sporting Good and Action Sport partners (~900 sold to?) – Managed P&L (~40M€ TO) / led double digit growth year on year from 24M€ to 44M€ in 3 years
Buying Group Sales Director
adidas
mai 2017 - août 2019
2 ans 4 mois
Paris, France
– Reporting to the France VP Sales – Led €160M Buying Group accounts for adidas & Reebok – Negotiated and executed Trade Investment for Intersport, Sport 2000, and independent retailers – Oversaw a business unit of 35, including 4 Key Account experts, 3 Area Managers, and 1 Business Analyst – Managed P&L responsibilities – Executed team reorganization in October 2018 – Selected for the "adidas Next Leaders" community – Conducted internal training sessions
Sales strategy & Business Development
argomento SAS
août 2016 - déc. 2017
1 an 5 mois
Paris Area, France
– Sales development of a web application allowing customers to organize instant collaborative consultations during interactive events, barometers and internal surveys
Business Unit Director
Nike France
mai 2012 - déc. 2015
3 ans 8 mois
Paris, France
– Reporting to the France VP sales – Led Intersport France / Belgium Business unit - Biggest European wholesale customer – Led the European business strategy set-up, business negotiations and implementation with a dedicated team of more than 20 people (Key Account executives, Sales managers, Business planning, Sales rep, supply and operations) – Established and accelerated centralization of assortment and orders (10 to 50% of sales) – Established business planning and POS datasharing – Played active role in the French Sales Leadership Team – Managed two organizational changes without turn-over – Managed P&L with +45% revenue growth in 3 years and 2-digit growth in 100% of key categories
International Key account Manager Auchan/Cora/Casino
Procter & Gamble
déc. 2010 - avr. 2012
1 an 5 mois
Paris, France
– Reporting to the International Key Account Manager. Managed terms & counterparts negotiation and engaged EMEA account teams to implement the Auchan international agreement (all P&G categories)
Trade Marketing Manager Oral Care
Procter & Gamble
nov. 2008 - nov. 2010
2 ans 1 mois
Paris, France
– Reporting to the Oral Care Business Unit Manager. – Drove the trade strategy for Oral care category and engaged multi channel key account teams behind it
Key account manager Carrefour Group
Procter & Gamble
nov. 2005 - oct. 2008
3 ans
Paris, France
– Reporting to the Carrefour Beauty Care Director. – Led Femcare & Appliances categories sales and trade terms negotiation
Regional sales representative
Procter & Gamble
mai 2004 - oct. 2005
1 an 6 mois
Paris, France
– Reporting to the Sales Regional Manager – Developed sales and distribution of Fabric care & grocery for South East Paris region
Business Manager
Altran Group
sept. 2000 - avr. 2004
3 ans 8 mois
Genève, Suisse
– Managed a business unit in a subsidiary of the Altran Group, Netarchitets SA, company specialized in web technologies. Developed revenu growth from 0 up to 2M€. – Business sectors: luxury watches, sport institutions, industry
Formation
MIT Professional Education
Executive Certificate, CIRCULAR ECONOMY
2024 - 2024
3 mois
Master's degree
1997 - 2000
3 ans 1 mois
Notre-Dame du Grandchamp
Prepa HEC
1995 - 1997
1 an 10 mois
Passy Buzenval
Baccalauréat, ES
1989 - 1995
6 ans 1 mois
Licences et certifications
Formation praticien certifié MBTI® Niveau I
Délivré le : –
Executive Certificate - Leading with Data and Artificial Intelligence
Délivré le : –