Benjamin de Buttet

DCbrain is a start-up specialized in Artificial Intelligence and Data analysis providing a planning solution (SaaS) to utilities and transport companies (key clients: Total Energies, ENGIE, CMA CGM, XPO, LIDL,…). My main role is to scale the company, with a strong focus on GTM, global governance, fund raising and internal processes.  Operations: o Support: implementation and management of the CSM team (3 FTEs) o Delivery: definition of processes / key deliverables (data assessment, functional targets, user journey,…) and management of the delivery activities & teams (5 FTEs), ensuring in-time implementation and clients ‘satisfaction o Human Resources: implementation and management of the HR processes (recruitment, onboarding, compensation, training) to scale the company with top performers (> 50 People recruited & onboarded over the years) o Finance: management of financial processes (with a part-time CFO), including controlling, budget and business planning. Lead of the fundraising process (> €7M raised) o Tools: identification of needs, prioritization and deployment of internal tools (Slack, Notion,Spendesk,…) o Governance: responsible for transversal governance, member of the board o Communication / media: company spokesperson  Revenue development: o Definition of the GTM and related processes (BDR, AE, KAM, sales methodology) and tool (Hubspot, Linkedin Sales Navigator, Waalaxy, Modjo,…) o Definition and implementation of the marketing strategy (USP, ICP, persona, funnel) o Management of the sales and marketing team (12 FTEs): portfolio definition, individual objectives, governance, performance & funnel analysis o Implementation of marketing processes / tools (marketing automation, inbound and outbound, content nurturing,…) o Deployment of the cross & up sell strategy

Within this team, I developed skills in market analysis (market sizing, customers, competition), financial projection (business planning), and transformation project management. Representative projects:  Launch of new offers (including digital offers): offers design (capacities / customers/ competition), revenue assessment (new clients, churn, ARPU), business planning, deployment roadmap definition (including change management), competition evolution (“war room” assessment). Main clients : Groupe Casino (retail), Le Figaro (media), Orange (telco), le Télégramme (media)  Market analysis: competition analysis, market evaluation, go-to-market definition. Main clients: SNCF (transportation), BFM TV (media), iTélé (media)  Redesign of organizations and processes (staff reduction, new tool deployment, new organisation deployment): new organisation / process definition, cost assessment & financial forecast, deployment roadmap. Main clients: Alstom (industry), FDJ, Midi Libre (media), GSO (media)

Analysis of the IT market competitive landscape Analysis of the commercial strategy

Internal Processes definition