Benjamin de Chazeaux

Huwise is a Data Product Marketplace provider backed by a €21M Series B funding round in 2022, aimed at expanding its addressable market and democratizing access to data. Role & Responsibilities : - Identification of new opportunities as a Data Marketplace provider: Conducted comprehensive market analysis and strategic opportunity assessments, developed business cases, prioritized key opportunities, and defined associated value propositions, translating them into actionable Product & Service offerings. - Launching data and API monetization offerings, alongside a data collection solution: Led data-driven analyses to define target personas, identify key pain points, and develop tailored solutions leveraging Opendatasoft’s capabilities. Coordinated the launch of various offerings and the new market positioning, collaborating closely with Product, Marketing and Sales teams. Defined OKRs and oversaw campaign execution across multiple channels. - Financial Optimization & Pricing: Evaluated and refined pricing strategies to drive optimal financial performance.

- Launch of a marketplace-based Pay-Per-Use model targeting professional customers in the consumer goods sector. - In-depth analysis of automotive market trends and redesigned the customer journey for professional clients. - Key strategic initiatives involving Tech decision-makers to accelerate growth and innovation at leboncoin. - Cross-functional projects from inception through completion in close collaboration with Product, Marketing, Sales, and IT teams. - Post-merger integration activities, notably merging financial, HR, and commercial management tools with entities acquired by the group.

Main missions : - Conducting market research on e-commerce adoption by SMEs & developed Go-to-Market strategy – Leading service provider in France - Defining marketing strategy for new services business unit – Leading service provider in France - Leading budget planning and headcount management (France #1 e-commerce platform) - Developing direct distribution strategy across Europe and Africa – Telecom industry (>25 countries) - Analyzing risks and impacts of digital transformation for the #1 global retailer (14,000 stores in over 40 countries) - Assessing budgetary and organizational impact of digitizing operations for the #1 French media group

- Personalized Digital Experiences Management: Managed web and social media projects with a strong focus on creating personalized digital experiences, leveraging analytics and user insights to optimize engagement and conversion. - Data-driven Strategic Planning: Delivered targeted, highly personalized digital strategies based on careful data analysis, significantly improving client engagement metrics, user conversion, and brand loyalty. - Cross-Functional Leadership: Coordinated internal and external stakeholders to deliver impactful, immersive digital campaigns designed to convert web visitors into active users and measurable business opportunities.