Benjamin Ferrand

Considering Impact investing, helping Entrepreneurs to take care of the world Angel investment, through personal investment & sharing expertise in digital platform businesses, with; - Carbone Farmers - Boco Loco - Urbyn And many more to come through Asterion F1!

Private Investor, Business Angel & Operating Partner, capitalizing on my experience as a Digital transformation business executive, to 1/ Help entrepreneurs disrupt the Media value chain through technology 2/ Take care of entrepreneurs looking to have an impact on Carbon reduction & Gender equality Entrepreneurs I am working with have crafted and are growing those beautiful companies: 1/ Kop Médias, Buddy, Timeleft, Worldia, Savoir Dessiner, Datacook, Qolaig, Billiv, Jump, … 2/ Carbon Farmer, Bocoloco, Urbyn, Aptimiz, Darwin, …

1881 Advisory: Digital transformation, from Vision to Execution - Why: Vision definition through Market assessment, Innovation mapping, Deal opportunities identification - How: Strategy structuration through Due Diligence, Strategic, marketing & business planning, Venture set up - What: Tactical execution through Target Operating Model implementation, Post merger integration, Product & services design

Advisor / deputy to the Digital Business Unit Director of laposte.fr : audience, eCommerce, customer relationship, omnichannel - Strategy challenge, benchmark, consolidation & roadmap - Budgeting (setting & steering / monthly reporting to board of directors) - Team animation (governance management, presentation consolidation, minutes writing, seminar organization) - eCommerce activity analysis, reporting & optimization levers benchmark - Business model challenge and transformation levers presentation / expert advice provision

Digital Acceleration and Transformation role for Orange Romania - Contribution to Orange 5y Strategic Plan (market study, ambition definition, objectives setting, KPIs trajectory) - Definition of Line of digital ambition and role - Framing of Target operating model and starting the implementation around 5 Business lines (eAudience/traffic, eCommerce, eCare, eNablers, DNVB) - Preparation of the 2022 roadmap - Preparation of a post merger integration - Articulation with Orange Romania and the Orange Group - Business as usual animation (awareness building, commercial animation, transformation optimization, roadmap delivery, customer experience nurturing, partnerships seeking, …) => « Being a teabag project » (@Maud Bailly TM): Infuse digital culture and practices in the organization while setting long term vision and objectives

Consultant puis manager au sein du département Strategy, Marketing, Innovation Intervention sur des projets de - Planification stratégique - Stratégie digitale - Expérience client - Transformation digitale - Investissement - Etude de marché - Cadrage marketing - Distribution et stratégie multicanale - Due Diligence commerciale Sur des projets pour des acteurs de l'énergie, du gaming, de la relation client, des concessions et de l'automobile (acteurs essentiellement B2C) Encadrement des équipes sur ces projets (jusqu'à 6 consultants) Contribution aux activités commerciales du cabinet (animation de compte, identification de leads, réalisation de propositions commerciales, structuration des équipes) Management opérationnel des équipes EY Strategy (recrutement des équipes, évaluation de la performance et coaching des consultants)

Intervention auprès d'acteurs télécom internationaux sur des projets de - Planification marketing - Lancement d'offres et de services - Entrée sur le marché - Refonte de processus métier - Management de la relation client - Post merger integration Contribution au développement du cabinet (réalisation de propositions commerciales) Développement des actions de recrutement auprès de mon réseau école

Etudes d'opportunités stratégique : - Analyse marché - Niveau de maturité interne - Valorisation de l'opportunité