Benjamin Rouger

Scope • Building the Go-To-Market strategy and team from scratch (Partners, Marketing, Sales, …) • Defining positioning, GTM motions, pricing, and sales playbook by segment • Implementing sales processes, forecasting, and AI systems to improve team productivity and results • Developing the first customer acquisition channels: trade shows, outbound, and inbound Results • Built a partner ecosystem including major integrators (Expleo, Delaware Consulting) and technology partners such as Rohde & Schwarz • Reduced sales effort on SMB sales cycles by 50% • Selection by SpaceFounders and CASSINI accelerators.

Context: 40% annual growth past $100M+ ARR. $2 billion exit in 2025. Results • Promoted twice in 3 years (Manager to Director to Sr. Director) • Partner productivity improvements: - +8% in annual sales per partner - +24% increase in win rate and +20% increase in average contract value - Coached leadership at 130 reseller partners on sales techniques - Trained 500 resellers following a full overhaul of partner curriculum (value selling, microlearning) • Partner ecosystem growth: - +100 reseller partners and 5 OEMs onboarded by my team, representing 25% of new customer sales - +17% implementation capacity via the launch of a Services Partners (Alliance) program - Launched University (4 universities) and ERP Consultant programs: recruitment and training Scope • Managing a team of directors and partner managers • Onboarding new partners and increasing ecosystem productivity across North • America and Asia • Developing joint GTM strategy with high value partners (e.g., CLA, Net at work) • Restructuring the team, processes, dashboards, and KPIs • President's Club 2023

• Started & developed a new service offering • Recruited and trained the team • Sold and managed the successful delivery of SAP projects • Designed and developed small add-ons for SAP

SAP consultant for large corporate clients in France and Spain including TOTAL, LVMH, Alstom, Casino, SFR, and Areva.