Benjamin Twichell

• Marketing & growth strategy • Inbound acquisition (SEO, SEA, co-marketing, CRO etc) • Go-to-market (new products and countries) • Product marketing & positioning (personas, key-message, channels) • Website creation or refresh for small (SaaS or product) and massive (marketplaces or ecomm) • Team recruitment, structure & management (marketing & revenue teams) • Data driven goal objective and budget setting • Tool & process definition (10 years HubSpot exp) Driven growth for startups such as : Kactus, Spendesk, Invision, Frichti, Tabesto, Elevo, Cubyn, Solarock, Bitly, Mention, Privy, Hubspot, Upflow, SEMRush.

served as CMO in freelance capacity

Frichti, Paris' top healthy food delivery service, primarily served a B2C market and wished to develop a stronger B2B offering. Seeking an expert in B2B growth, they brought me in to help them construct, bring to market and scale their B2B offer: Cantine 2.0 In this consulting mission, I worked in-house with Frichti's CEO and VP of Marketing and Product to and lead the marketing and creative teams to execute my strategy. The Cantine 2.0 project was a major success becoming one of the pillars of the company's product offerings. Cantine 2.0 went from 0 to 7 figures of revenue in 3 months, and serves as a blueprint for how to open new cities successfully.

The Spendesk marketing team requested my support in a consulting and educational role to accelerate their organic results. While in at the Seires A stage I created the organic acquisition strategy that helped drive demand generation for Spendesk. Results: 53% increase in organic traffic within 6 months.

I was a guest lecturer on the topic of building growth into businesses. I taught HEC MBA students as well as the xHEC program - a joint masters program between HEC Paris and Ecole Polytechnique focused on entrepreneurship.

As a Senior Strategist for Inbound Labs I worked with clients (InVision, SurveyGizmo, Privy and others)to devise their strategic roadmap to achieve their growth goals. I led an internal team to execute the strategy.

• Led marketing enterprise transition, built inbound lead engine (HubSpot). • Increased SEO traffic +350% in just 6 weeks (SEMRush webinar here: https://youtu.be/fPhaxVhGSa8) • Generated over +5,000 leads in 5 months (HubSpot Success Story: http://www.hubspot.com/customers/mention) • Grew and managed an email list of 750,000+ • Recruited and managed a team of 8. • Created content offer pages which converted on average above 50%.

The Metropolitan Jolt was a student-run music publication, which I created and grew from the ground up. • Functioned as CEO and lead press representative. • Readership grew to more than 1M/mo under my management. • Grew into an 20+ student team spanning seven cities in the United States & Canada. • Oversaw the publishing of 2,200+ original articles. • Personally constructed websites with Worpress. • Interviewed renowned musical acts, four Grammy nominees, nine record label heads, and many noteworthy tastemakers. • Received press credentials as official festival and event photographer. Metrojolt was sold in 2014.