Benoît L.

- Content strategy implementation, application and monitoring, for both B2C and B2B e-commerce websites. - Implementation an setting up of technical digital product flows for ERP - Deployment and maintenance of a global PIM platform (global product information + digital assets), at Group level, from items production (factory level) to sales documents, e-commerce or marketplaces websites. - Implementation and monitoring of all associated processes, Group-wide.

Inside the Digital Traffic Acquisition Unit, management of an international team of 12 editors, copywriters and project managers. Digital marketing touch points (product webpages, order tunnel, newsletters, landing pages etc). Includes high-value editorial and video content in the global digital marketing strategy ( Inbound Marketing), for Sales improvement (traffic acquisition, conversion rate optimisation, or lead generation for exemple), brand awareness and customers satisfaction. Products documentation management (with more than +100% traffic as a result). Definition of local content strategy and building of Group's editorial guidelines in Europe; then deployment of both, through coordination of the Content production and their local adaptation. Construction of global indicators; performance and ROI monitoring and measurement. Coordination of transversal, technical and organizational projects. Executive Committee of the Digital Acquisition Unit (multi-channel acquisition strategy: SEO, SEA, Lead generation...). Part of crisis communication coordination in crisis cell with all C-levels.

Writing thematic papers and news pieces, and covering events and trade fairs for various websites with different audiences (from 100 000 to more than 3 millions unique visitors per month) and editorial lines, with a specific focus on hardware and personal computer. Occasional collaborations with printed magazines.