Benoit Rossignol

- Daily management and optimization of Paid Search, Social and Native campaigns to maximize the return on investment for E-commerce and Leads clients - Expertise in advertising platforms such as Meta, Google, Bing, TikTok, Snapchat, Pinterest, Linkedin, Criteo, Taboola - Providing strategic advice and recommendations in line with client budgets and goals - Client relationship management: dedicated Slack channel, weekly calls, monthly and quarterly reviews - Creation of custom dashboards and reporting tools - Proposing UX improvements to optimize the customer journey - Creative recommendations on content and advertising directions - Implementation of A/B tests and constant iterations to reduce acquisition costs

- Set up & management of Shopify stores - Multi-channel traffic acquisition : Meta Ads, Google Ads, Pinterest Ads, Snapchat Ads & Tiktok Ads - Daily optimization of campaigns to increase ROI, ROAS - Constant A/B testing to improve ads & lower acquisition costs - AOV & LTV optimization (Bundles, Upsells, Emailing, SMS, etc.) - Weekly performance tracking & reporting

- Suppliers sourcing - Offer analysis and comparison - Held supplier meetings - Negotiation and final selection Supply management - Purchasing performance monitoring

- Reception, processing and follow-up of complaints (American continent) - Customer satisfaction improvement - Weekly monitoring and reporting

- In charge of groups of teenagers - Setting up activities, accompaniment and supervision - Establishment of a weekly activity schedule - Creation of posters, animations

- In charge of a team of 10 people and the Perfume department - Implementation and monitoring of merchandising plans - Team management

- Customer service - Sales and cashiering - Store restocking - Inventory management - Learning sales methods specific to the brand (checking, product demonstration, multiple sales)

- Customer service - Sales and cashiering - Setting up shop windows - Running a stand autonomously - Teaching the job to a new employee