Benson Njuguna
Digital Strategist
Salary / Daily rate
Nairobi, Kenya
Permanent contract and freelance
Can come onsite
Skills
Languages
About me
Intro
My role includes but not limited to developing and executes online strategies to enhance brand presence, engage audiences, and drive business goals. They analyze data, identify trends, and optimize digital channels—social media, SEO, content, and ads—to maximize ROI and achieve measurable results.
Work experience
Digital Strategist
Lish AI LabsTechnology, Information and Internet
Jan 2022 - Present
4 years 6 months
Nakuru, Kenya
As a Digital Strategist for our information technology company, my role revolves around developing and implementing digital initiatives that drive our online success. I analyze market trends, consumer behavior, and competitor strategies to formulate effective digital marketing plans. By leveraging various online channels and technologies, I enhance our company's online presence, boost brand awareness, and engage with our target audience. My expertise in SEO, content marketing, social media, and data analytics allows me to measure and optimize the performance of our digital campaigns, ultimately contributing to our growth and success in the digital landscape.
Social Media & Website Manager
Daraja 360Philanthropic Fundraising Services
Jul 2021 - Present
5 years
Nakuru, Kenya
ReedCentric
Nov 2014 - Sep 2022
7 years 11 months
Kenya
Website Administrator & Content Manager
Nov 2014 - Sep 2022
7 years 11 months
Kenya
Website Administrator
Nov 2014 - Sep 2019
4 years 11 months
Kenya
Site Admin : Content sourcing : Content editing : Media outreach : Link building : Industry networking : Social Media Contributor : Branding : Marketing and PR campaigns : Find opportunities for Pop-Ups and Collaborations
Website Administrator
ReedFashionMag
Dec 2014 - Jan 2020
5 years 2 months
Nakuru
Self-employed
Nov 2014 - Dec 2018
4 years 2 months
Kenya
Web Administrator
Nov 2014 - Dec 2018
4 years 2 months
Kenya
Web Content Writer & Creator
Nov 2014 - Nov 2014
1 month
My specialties are email marketing campaigns, sales pages, and ghostblogging, but I can help with a large variety of content and copywriting projects such as product descriptions, reviews on a range of topics >Social Media Marketing >Social Media Writer >Advertising Copywriter >Conversion Rate Optimization & Lead Generation Writer I've written top reviewed articles on various topics including Home improvement & gardening, Business, Finance, Health, Entertainment, Medicine and generally non-technical topics that challenge my research and writing skills Currently, looking to pursue high-end content such as StoryScapes, Infographics, Sponsored Content, and Whitepapers -- which are particularly 'sweet' for generating high-quality leads with greater percentage of converting down Sales Funnel Such content gives your website/business a competitive edge while growing your brand's market authority.
Procurement Lead
Procurement Department at Nakuru County
Mar 2014 - Aug 2014
6 months
Tender advertisement, issuance of tender documents, filling tender documents, tenders evaluation & awarding.
Education
Kenya Institute of Management
Diploma in Procurement and Supply Chain Management, Purchasing, Procurement/Acquisitions and Contracts Management
2011 - 2014
3 years 2 months
Activities and societies: I was a Student Leader at the institution
Kenya Institute of Management Nakuru branch
Procurment and Supply Chain Management , Business Management
2011 - 2013
2 years 2 months
Licenses & certifications
Procurement and Supply Chain Management
Issued: May 2025
Fundamentals of digital marketing
Issued: Mar 2023