Bernard Badoche

Réseau professionnel d'alumni INSEAD spécialisé dans les missions exécutives de transition, facilitant le partage d'expertise, les opportunités professionnelles et les meilleures pratiques pour les fonctions de dirigeant (Direction Générale, Direction Stratégie & Transformation, Direction Commerciale & Marketing, Direction des Opérations, DAF, DRH,...).

Consultant in Sales Organization and Business Development. Interim Management for companies looking to structure and expand their brand territory, through new products (licences), new markets or new distribution channels. Significant assignments include VUARNET : prospecting the Travel-Retail market as well as looking for new licences (skis, watches) ; NIDECKER (snowboards for Cheval Blanc) ; SO JENNIE french luxury sparkling drink ; GUEPARD, Swiss house of luxury perfumes and watches ; ALBERT MENES french fine foods specialist ; DUMAS Paris (pillows and quilts) : international development strategy in luxury hospitality ; Domaine JM BROCARD (Chablis) : Travel catering ; IYASHI DÔME (spa equipment) : int'l sales strategy and business development with high-end hotels ans spas ; ETOFFE.com (interior decoration marketplace), contract and B2B strategy and development

DC Pilot is the #1 brand of shared Sales and Marketing Management in France. We make available to SMEs, leaders and teams, a Sales and Marketing Director on a shared basis.

Creation, development and management on a worldwide level of a fully dedicated subsidiary, in charge of the CHLOE license (Richemont group). Build up of the subsidiary, with a team growing to 50 people in 4 years. RESPONSIBILITIES : Responsibility for the whole value chain : Finance (management of P&L and cash-flow), relationship with licensor, collection plans, design, creation, development, sourcing, supply-chain, production follow-up, communication, international sales, legal, HR. Repositioning of the collections (design, creation) towards Fashion Accessories and selective distribution (Department Stores, fashion boutiques, Travel-Retail) : definition and creation of a new marketing, communication (PR), and sales strategy. Aggressive international sales development : animation of the L’Amy subsidiaries (USA, Australia, Italy), signature of numerous distributor, Travel-Retail and key accounts contracts, and opening of a Hong-Kong regional office (40% of sales in Asia). ACHIEVEMENT : In 4 years, the Chloé license has grown to the #1 brand of the L’Amy portfolio ; Chloé eyewear collections have become a reference in the field of fashion accessories, and the license contract had been renewed for an additional 5-year period.

Management Consultancy specialized in Sales & Mkg strategy Responsible for the team (5 managers and consultants) and project coordination Client supervision and implementation of management tools Project consulting with clients in France and Morocco : - Telecom challenger : review of Key account partnerships (+ 5% mkt share in 2 years) - Consumer credit : complete overhaul of the sales strategy with third-party retailers (new product range, new sales organization) - Factoring : repositioning from captive portfolio towards outside customers + creation of an Internet platform for Small Businesses. - Lottery: specific project on development of new HR tools.

Growth of sales (10 M€) and profitability in very competitive markets such as Benelux, Switzerland, Austria, as well as German duty-free. Implementation of sales strategy per country and per line (assortment, price, distribution) ; Creation and implementation of marketing and media plans in the different markets, while respecting the selective distribution policy and margin requirements. European launch of a major woman’s perfume, Organza : project management, PR, budget follow-up. Creation of the Swiss subsidiary with Guerlain : termination of an agent’s distribution contract without any penalty, in order to create a Group joint subsidiary.

in charge of sales in 8 Midwest states : +20%/year Management of the B-to-B sales force (8 reps) ; Direct negotiation with Key Accounts ; Prospection of new markets ; Setting up of the Cristal d’Arques sales Policy for the Corporate Gift distribution channel.

Credit-worthiness analysis of Midwest companies for renewal of lines of credit.