Bertrand BOULLAY

Covered Maternity Leave at one of the top 3 French companies specializing in the distribution of Liber-t electronic toll payment badges. 90+ employees, turnover €35+MM. • Ensured comprehensive tracking of marketing performance and alignment with strategic objectives across multiple departments. • Boosted profitability, achieving a 6 digits increase in EBITDA over six months by enhancing the contribution margin through a €XX price increase, a 10% cut in marketing expenditures, and reallocating funds, which drove 20% YoY growth. • Designed and implemented initiatives that significantly improved NPS and overall brand notoriety; Trustpilot rating improved from 2.9 to 4.0 and NPS score increased by +5 points, including launching a successful TV campaign with Saatchi & Saatchi.

Co-founded UNY (now FAUVE), a gender-neutral, clean & environmentally friendly hair removal company • 14+ products distributed in A-list retailers (Printemps, Galeries Lafayette, Samaritain, Le Bon Marché, Drugstore), 5-stars hotels (Airelles), 150+ pharmacies, 30+ beauty institutes. Co-founded Maisons BoEM, an Interior Design Agency, successfully delivering over four projects characterized by memorable and engaging narratives. Owner and Designer of a Retro-Chic & Intimate Boutique Hotel "La Novieta" in Valencia (Spain) featured in AD Magazine, Condé Nast Traveler, NZZ Am Sonntag, Bellevue NZZ, We heart, H.O.M.E. Mag.

Served as an Interim Head of Marketing B2B during maternity leave at Europe's leading DIY, home, and garden marketplace. • Led diverse projects across Acquisition, CRM, Customer Retention, Sales Promotion, and International Expansion, achieving +47% YoY growth despite budget constraints and organizational challenges. • Assumed responsibility for a team of approximately 10+ individuals, addressing intricate recruitment restructuring needs.

Maternity Leave Cover

(B2B & B2C | Brick & Mortar | Leisure) BAM is a design-led & fun-loving venues revamping the JP karaoke box concept. • Developed a 12-month marketing strategy that increased B2B turnover by 47% and B2C turnover by 30% YoY for a company generating seven-figure revenues. • Constructed a successful rebranding plan with 200+ press releases (earned media of €701K) | 250+ infl uencers (60MM+ reach) • Hired, led the FR & ES marketing and sales teams while redesigning our PRM / CRM / POS / In-room ordering tools.

(B2B | SaaS | Foodtech) 360° ordering system for restaurants (ePOS, kiosks, online ordering). • Implemented our PRM (Pardot) & CRM (Salesforce) interfaced with our VoIP (Aircall) & Stock Inventory (BarCode) snippets. Built our Workfl ow Management (Trello) and Customer Excellence (Zendesk) strategy. As a result, the contribution margin increased by +68%.

(Marketplace | Sport tech) • Where Is My Mat was a Yoga marketplace to book your class, workshop and retreat. • From 0 to 20K+ listings worldwide, 5K+ visits per month, repeat x2.3.

(B2B | Payment Platform | Fintech) • Masterminded and led the B2B strategy & operational planning for CEMEA (120+ countries, 15+ languages, ~ 650 partners). • Designed 15+ CEMEA marketing automation programs which led to an increase of new sign-ups (+117%) and total payments' volume (+136%).

(B2C | Brick & Mortar | Gaming) • Improved cost efficiency and revenue share model which resulted in €1.5MM cost savings out of the total marketing budget of 2-digits MM. • €1.6 billion turnover reached in 2011 (+25% YoY carried 100% by our acquisitions). • Managed 6 Marketing Collaborators and maintained 100% retention during 3.5 years.

(B2B | Auction | Adtech) Oversaw the French SMB business unit with a 6-fi gure marketing budget that led to €12MM+ turnover in 2007 (+32% growth YoY).