Bertrand Desies

- Engaged by the board to reduce the burn rate by two-thirds in 2024 after record losses in 2023 resulting from an internal crisis putting the company's survival in jeopardy for 2024 (result: one-third achieved) - Maintained business operations to allow time for identifying a recovery strategy or acquisition - Sustained employee morale and engagement within a team that decreased from 15 individuals to 2 people (plus external third-parties) - Responsibility and management of a €1.4 million P&L - Directly managed functions including administration and finance, e-commerce management (developers, campaign managers, SEO specialists, etc.), HR, and Sales - Managed and supported the company throughout the collective proceedings with a view to a court-approved acquisition (request for proposal, judicial administrator liaison, court hearings, etc.).

Currently working as a private consultant for two companies. One is a french leading marketplace in entertainment and the second is a middle-sized company providing services in the short-term rental industry. I work and intervene on various topics such as: - Defining growth strategy with the CEO for the next 5 years. - Restructure the sales department and rebuild processes, documentation and tooling system from the ground up - Conduct market benchmarks to identify possible user experience improvements. - Marketing and rebranding proposals - Organize migration of a book-keeping software - Create a simple ticketing system (Gsheets) for the maintenance department - Structure and organize various tasks with spreadsheets and tools, for example to track "extras" (additional costs) to invoice to clients. - Create a tracking tool and set up a process in order to reduce invoice discrepancies (in the tens of thousands of euros) between our order and the actual delivery, with one of my client's suppliers.

- Worked on a market study to relaunch or not LE CHEF (including visit & interviews with local stakeholders) - Evaluated the possibility to raise money with our angels again - After assessment of the situation decided to liquidate any remaining assets on-site - Negotiation with a local entrepreneur which includes the transfer of several assets (in exchange of minority shares in their new business).

Several missions and activities regarding humanitarian work for the Ukrainian War. I had been looking for an opportunity to work in the fields for a humanitarian project ever since I started my career. - Relief convoys with food and medicine brought to the Polish border and bring back refugees - Warehouse work on the Polish border and in Ukraine (Lviv) to unload humanitarian aid and reload and transport it into Ukraine - Various little Pro Bono work to help the organizations I worked with (GIPS association, SOS UA) including copywriting, stock efficiency, etc.

Resumed my position at GuestReady after being called back to pursue the development of the French market. - 50 employees on the payroll, 11 direct reports, 3 middle managers - P&L ownership : several market records in terms of growth in Q3 and Q4 21 - Q4 2021 bonus on 3 KPIs with 3 tiers of achievement: reached 3 out of 3, 2 on second tier, and 1 on highest tier (2nd and 3rd tier with targets higher than pre-covid numbers) - Rebuilt trust and engagement in a demotivated team by effects of COVID and market crisis - Processes built: new salary payment process, new city expansion strategy, new lead generation-to-conversion, to reduce time-to market, new centralization strategy - Ownership of legal and administrative aspects of running a business in France as the local “Directeur général” (payroll issues, legal lawsuits, interface with government administration, etc.) - Most efficient FTE ratios across all markets (best FTE to bookings ratio, best FTE to hosts ratio, etc.)

Le Chef Company Saudi Arabia Co-founder and General Manager - Designed, created and launched an integrated online restaurant from scratch - Set-up and organized all departments (legal, marketing, production, admin, sales) - Raised SAR 1.4m in seed round - Recruited, trained and managed a team of 7 people from marketing to production department - Reached breakeven point in 3 months after hard launch (SAR140k revenues in last month) - Designed, tested and launched 140 recipes - 1st non-resident with an investor visa in Saudi Arabia (no sponsor)

Co-founder and head of the French branch and responsible for GuestReady's expansion in the French market. Raised 750k in angel round in October 2016. Raised 3M in seed round in October 2017 Acquired Easy Rental Services October 2017 Opened and managed Cannes City in 2018 Built the business from scratch from my room, doing the cleaning, laundry, check-ins myself while building a business through sales, recruitment, administration, product, etc. - Managed a team of 15 people - Designed and executed team structure and layout - Built 3 distinct processes for Sales and Account Management - Brought Paris Market from last to 1st position within GuestReady during Fall 2017 - Currently 2nd - New City Cannes Became 3rd most profitable city 3 months after opening in Summer 2018 - Double-digit monthly growth - 5-digit net monthly revenues - Personally negotiated and closed 200 deals - Best FTE to Booking Managed Ratio, and best FTE to New Properties (Sales) ratio across all markets

I help app publishers to reach people that will love their product !

- Right-hand of a consultant on a pricing strategy mission in e-commerce meeting all KPI’s - Part of the creation of a new pole of expertise within the firm (notoriety study) - Produced 30 benchmarks, notes and company profiles for internal use