Bertrand Humblot

Co-founder & General Manager at UserJournAI. Pioneering AI consulting focused on integrating generative AI solutions into marketing processes with a Human First approach. Leading companies through strategic AI implementation that enhances consumer intelligence, optimizes customer interactions, and drives ROI through successful change management and team adoption. #AIrevolution #UserJournAI #Gamechanger

Pioneering the generative market research initiative and synthetic data development through a digital consumer intelligence platform, facilitating real-time consumer insights and enabling effective digital campaign monitoring, KPI6 helps you stay ahead of the curve

Providing consulting services, scaling strategies and company creation support for Ad tech and Mar tech solutions.

Developed and scaled an EMEA Account-Based Marketing (ABM) strategy for a multi-social network SaaS monitoring service. Cultivated enduring relationships with existing accounts while identifying new reselling and channel business opportunities. Oversaw office operations and directed the France team to optimize performance and accountability. Paragone (formerly MakeMeReach) is a software company that provides an Actionable Platform Monitor through which Social marketers can quickly identify performance bottlenecks in their digital advertising value chain, predict campaign success with state-of-the-art AI, and take actions in a snap of a finger across ad accounts countries by swiftly changing campaign settings, in real time before it's too late. Having received awards for its innovative technology, Paragone is a recognised partner of Facebook, Instagram, Google, Snapchat, Twitter and Pinterest. Our solution leverages a cutting-edge platform that automates all online ad campaigns in one place maximising ads’ efficiency. Paragone enables CMOs and CDOs of global brands standardising and centralising their global advertising workflows on one platform, so that they can easily manage multiple agencies, maintain control of their brand, and improve overall ad performance

Established the international business unit for B2B data monetisation, propelling advertising revenues through programmatic sales, reselling, and direct sales of an innovative dating mobile app. Scaling up business through out an "ad sales house network" including : India, Brazil, Argentina, USA, Canada, France, UK, Turkey, Benelux, Latam, Scandinavia, ... Running RFP for technical support from mediation to ad serving solutions Happn shows people who exist in your close environment: your happn timeline reflects your journey and the people you have crossed paths with on the way : Street intersections, subway stations, restaurants, bustling night bars, parks, sports hall, movie theatre...

Int’l Business Council member for EMEA - France Sales Director Served as Managing Director of France, effectively directing the sales team operations. Accountable for strategic planning and achieving sales targets while executing comprehensive marketing and public relations initiatives for a leading Demand-Side Platform (DSP). Championed the integration of AI and Big Data into critical business processes, enhancing service delivery.. Rocket Fuel delivers the only programmatic media-buying platform at big-data scale that harnesses the power of artificial intelligence to improve marketing ROI. Rocket Fuel's powerful Advertising That LearnsTM technology drives best-in-plan results for advertisers, and empowers media teams to focus on strategy, not spreadsheets. Its distributed planet-scale computing engine screens over 26 billion ads per day, and selects the best for its customers via real-time bidding (RTB) relationships with major publishers and exchanges. Awarded #4 on Forbes' 2013 Most Promising Companies In America list, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. http://rocketfuel.com

Oversaw business unit operations, driving significant advertising revenue generation. Formulated a robust digital strategy while exploring innovative marketing and partnership opportunities. Brand development, Digital strategy, Advertising revenue, Marketing, Licensing, PR, Partnership and Promotion,... TRACE runs 4 channels over 140 countries on 80 million households : TRACE Urban, TRACE Sports, TRACE Tropical, TRACE, Africa TRACE Urban In France is #1 music channel aimed to 15-34 y.o among pay TV music channels TRACE Urban In South Africa and Africa is #1 music channel on 15-34 y.o and gets Higher ratings than MTV over 60 countries TRACE Sports wins Hotbird Awards for best European sport channel

Drove growth through innovative digital strategies, negotiating beneficial reselling agreements, and executing strategic channel and partnership efforts to enhance advertising revenue and brand visibility.

Supervised advertising sales business unit operations for efficiency and productivity. Conceptualized and managed a subsidiary dedicated to an innovative multi-touchpoint revenue growth strategy for advertising. Served as a member of the Executive Committee at TF1 Publicité and TF1 Entreprise, contributing to high-level strategic decision-making.

Subsidiary of TF1 publicité