Bertrand SOHM

After a 25-year career in the cosmetics industry, I have dual skills in ingredients and finished products, as well as in scientific communication and business development. My expertise lies mainly in the pre-clinical and clinical aspects of product development. I work mainly in 3 areas: - innovation (e.g. identification of new biological targets in the skin, new objectification technology) - marketing positioning strategy (e.g. which ingredients for which claim, original claim, compliance with current international regulations) - product performance evaluation (safety, choice of ingredients, vitro/vivo efficacy testing strategy adapted to positioning and budget, valorization of results to support claims and marketing positioning). My added value consists of a solid network of experts with diverse skills, qualified suppliers and subcontractors, and experience in choosing the test guided by the best probability of success. What drives me: customer satisfaction and a successful launch. Don't hesitate to contact me to discuss your project!

Consulting for companies in the cosmetics industry; Expertise in the selection of cosmetic active ingredients; Expertise in the evaluation of the performance of finished products and cosmetic active ingredients; pharmacological tests, pre-clinical tests, clinical tests, sensory analysis, consumer tests; subcontracting management; supplier relations, results valorization regarding marketing positioning and consumer benefits

Director of R&D laboratories at Lyon (69) and Pulnoy (54) sites. Evaluation of in vitro efficacy of active ingredients and development of new test methods. Business since 2008 - project pipeline review in interaction with project and marketing managers - prioritization, risk and opportunity assessment - support and customer visits; - commit resources to meet specific customer needs. Innovation management since 2008 - scientific board member: steering the innovation process (co-decision with marketing and sales on new product launches and animations) - scientific and technical watch: validation of the pipeline of exploratory projects - setting up international scientific collaborations (4 to 5 per year) Member of management reviews - deployment of strategy defined by management and definition of objectives within the team; - project management (business and global) - responsible for communications and crisis management in the field; on-call management (approx. 40 days/year) Management - in charge of 9 Expert teams (28 people in total) - Global Virtual Team: communication and promotion of activities with other R&D teams within BASF Personal Care worldwilde

Director of Applied Research for the Lyon site (Member of the Executive Committee). Business - Technical Key Account Manager for l'Oréal: specific projects, presentations, brand patent watch - scientific communication: validation of scientific and marketing product brochures; training of sales staff for new product launches - monitoring of clinical studies - function Acting R&D Director (1 year) Management of cross-functional projects - plant extraction optimization, paraben substitution - development of an ingredient screening platform Management - 15-strong team (lab and customer support functions); reporting; KPIs; budget management

- monitoring of clinical trials, - scientific communication (communication plan, drafting of scientific brochures) - regulatory affairs (customer support and product safety) - Management of 4-person team