betta mohamed

Senior UI/UX Designer | Illustration

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

UX Product Design

Languages

French (Native)English

About me

Intro

Senior UI/UX Designer with 7+ years of experience crafting engaging user experiences for e-commerce, banking, and insurance sectors. Contributed to building comprehensive design systems and improving user journeys at global brands like AXA and Ayshei UAE. Specializing in both technical interface design and custom illustrations to create cohesive, intuitive digital products that balance aesthetics with functionality.

Links

Work experience

Senior UI UX Designer

Ayshei UAE

Oct 2022 - Jan 2025

2 years 4 months

Dubai - United Arab Emirates

- Took part in building a design system that ensured a consistent style across all products. - I contributed to the launch and growth of the Ayshei marketplace by improving the user experience for a smooth and intuitive navigation. - I worked closely with the design team to ensure an effective user experience and an attractive interface. - I participated in the development of the mobile app and website, ensuring consistency between UX and UI. - I created custom illustrations and icons to enhance the visual identity and usability of the platform.

UI Designer

Dscale.io

Oct 2021 - Oct 2023

2 years 1 month

United Arab Emirates · Hybrid

Designing intuitive UI for B2B and B2C users, creating wireframes, prototypes, and high-fidelity designs for web and mobile. Also responsible for illustrations, icons, and animations while ensuring visual consistency. Collaborating in an agile environment with marketing, developers, and the Product Owner. · Work closely with developers to ensure the implementation of designs, maintaining a cohesive and high-quality user experience · Creation of illustrations and icons for various projects · Stay updated with industry trends, competitor products, and emerging technologies to inform design decisions. · Ensure consistency and coherence across all design elements and product features · Stay up-to-date with industry trends and best practices in UI/UX design and usability · Collaborate with marketing teams to create visually appealing and consistent brand materials.

UI designer

AXA

Aug 2019 - Oct 2022

3 years 3 months

Paris La Défense, Île-de-France, France · On-site

AXA is one of the largest insurance companies in the world, with revenues exceeding €100 billion. It operates in over 50 countries and employs approximately 165,000 people. In 2022, AXA served more than 100 million clients globally, offering a wide range of insurance products and financial services. . Stayed up-to-date with industry trends and UX/UI best practices to continuously improve digital products. . Conducted user research, usability testing, and data analysis to inform design decisions . Ensured that designs aligned with brand identity and maintained consistency across all digital platforms. . Collaborated with Product Managers and Analysts to understand business objectives, user needs, and feature requirements. .

Senior Illustrator

The Cacatoès TheoryFreelance

Jan 2019 - Jan 2019

1 month

Paris, France

The Cacatoès Academy is the first French platform that connects mentors and learners in the field of Design and User Experience.

User Interface Designer

Synapsys

Mar 2018 - Aug 2018

6 months

Région de Paris, France

- Ergonomie - UX - UI - Maquettage & Prototypage - Webdesign . Ensured that designs aligned with brand identity and maintained consistency across all digital platforms. . Collaborated closely with developers to ensure seamless implementation of UI/UX designs.

User Interface Designer

Valeo

Apr 2017 - Dec 2017

9 months

Paris, France


Education

ECV Paris

Master's degree

2019 - 2021

2 years 1 month

ésam Caen/Cherbourg

Diplôme national supérieur d'expression plastique (DNSEP)

2014 - 2017

3 years 1 month

lycée de Prony

Baccalauréat professionel

2008 - 2013

5 years 1 month


Licenses & certifications

Certification voltaire - Orthographe professionnelle

Issued: May 2025

Certified by Certificat Voltaire

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