
Björn Stamm
Senior Customer Success Executive
Salary / Daily rate
Munich, Germany
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Customer Success Executive with 15+ years transforming B2B SaaS post-sales into revenue engines. Led teams up to 50 people, scaled $1B+ ARR portfolios at Salesforce/MuleSoft, achieving 98%+ retention rates. Specialized in building scalable CS operating models that drive expansion and reduce churn for Series A-C companies.
Work experience
Customer Success Advisor
cooplioFreelance
May 2023 - Present
3 years 6 months
Las Vegas, NV, USA
I am helping B2B SaaS and subscription companies (Series A–C, $5M–$50M ARR) turn Customer Success into a revenue engine—without the overhead of a full-time executive. I work with founders, CROs, and CS leaders to scale Customer Success intentionally—designing operating models, driving cross-functional alignment, and unlocking expansion and retention through structure, not heroics. I’ve led managers and teams of 5 to 50 across five functions — Customer Success, Account Management and Consulting and I’ve worked with cloud pioneers in the multi-billion ARR range—like Salesforce and MuleSoft—to growth-stage startups in Series A and B navigating their first $10M–$50M in ARR. Here’s what clients say: “Working with Björn [...] has been truly transformative for our GTM motion and our Customer Ssuccess operations. Björn’s expertise and strategic approach have helped us refine our operating model, leading to tangible improvements in customer satisfaction and retention. I highly recommend Björn to any organization looking to elevate their GTM strategy and enhance overall Customer Success.” Here's what I can help you do: ✔ Evolve from generalists to a focused, scalable CS engine ✔ Drive expansion through targeted cross-sell and upsell motions ✔ Shift CS from reactive support to proactive growth delivery ✔ Re-segment your base to focus on accounts that move the needle ✔ Build an account management layer that actually drives revenue ✔ Design repeatable plays for renewal, expansion, and advocacy ✔ Align Sales, CS, and Product around one unified customer journey Not sure where to start? Let's talk if ➡️ you don't know whether there is an issue at all (that's common and a great start) ➡️ your customer motion feels improvised or misaligned ➡️ churn is erratic and feels out of control ➡️ expansion is opportunistic and inconsistent ➡️ the team is stretched and cost-to-serve is creeping up 📅 Book a discovery call: https://cal.com/bjoernstamm/30min
Advisor Customer Success Strategy and GTM
Maltego Technologies
Sep 2023 - Dec 2024
1 year 4 months
Munich, Germany
- Introduced tiered CS operating model to support complex GTM motion (multi-product, regions, tiers, etc.) - Aligned customer-oriented roles for clarity on success and commercial accountabilities - Introduced operational excellence and rigor on retention with customer health framework, renewal forecasting and execution - Transitioned Customer Success team into Account Management, supporting tiered engagement models with scalable playbooks. - Drove recruitment and onboarding of new Account Management leadership - Introduced CS-tech in Salesforce and Planhat to enable insight-driven execution
Customer Success Strategy Advisor
PowerUs
Feb 2024 - Jul 2024
6 months
- Reviewed of Customer Success Strategy, led Account Management and CS Strategy redesign Defi ned a post-sales strategy for Account Management, aligned roles and metrics, and coached leadership on execution - Installed foundational processes for consistent engagement and churn mitigation - Introduced data-driven dashboards to track performance and elevate decision-making agility - Reduced operational friction and improved customer value delivery at scale
Customer Success Strategy Advisor
Sastrify
Dec 2023 - Mar 2024
4 months
- Served as a strategic advisor and sparring partner to executive team to validate their post-sales approach - Advised critical components and roadmap for scalable CS model—segmentation, coverage, playbooks, value delivery motions
Head of Customer Success
Tractable
May 2022 - May 2023
1 year 1 month
London, UK
Tractable (Series D, ~$15M ARR; ~80 Employees), London | Apr 2022 – Apr 2023) Led the EMEA CS team (2nd-line, 8 reports) through a shift from a reactive to programmatic and commercial post-sales motion and targeted CS engagements within global insurers’ claims operations. - Doubled cross- and up-sell expansion pipeline by launching a programmatic playbook for scalable account growth. - Advised global insurers on integrating AI into claims workfl ows—driving adoption, change management, and measurable process improvement. - Achieved 100%+ Gross Dollar Retention
Salesforce
Jun 2013 - May 2022
9 years
Las Vegas, NV, USA
Regional Vice President - Customer Success Transformation at MuleSoft
Feb 2019 - May 2022
3 years 4 months
Las Vegas, NV, USA
Market leader in Full Life Cycle API Management and integration software, operating as an own Salesforce business unit since its acquisition in 2018. * Transformed MuleSofts global Customer Success organisation towards increasing Customer Lifetime Value and decreased Total Cost to Serve. * Introduced innovative coverage and prescriptive engagement models impacting 300CSMs/$1bn+ ARR. * Piloted transformation in EMEA and drove the region to global leaders in renewal rate 98% EMEA vs. 96% global) * Built entire DACH Customer Success Organisation from scratch to award-winning EMEA Top Performing region (renewals & Expansion) in 1 year, managing $100m ARR.
Senior Director Customer Success - Salesforce Customer Success Group
Jun 2013 - Jan 2019
5 years 8 months
Munich Area, Germany
Global leading provider for cloud-based CRM software. * Built and led various Customer Success teams managing portfolios of up to $80m ARR in DACH, continuously exceeding renewal targets beyond 100%. * Awarded’ for over-achieving all FY20 targets 112% expansion, 115% renewals, 191% Services and 258% NPS Response Rate). * Invented and/or drove strategic initiatives like the EMEA Salesforce Graduate program, EMEA industry customer communities, digital Customer Success journey programs, Salesforce's own Customer Success platform ‘Compass'. * Personally led Customer Success of global flagship accounts, secured renewals of up to $20M ARR for challenged accounts, introduced evangelization and advocacy programs
SAP
Feb 2006 - May 2013
7 years 4 months
Singapore
Head of SAP Consulting - SAP Asia-Pacific Japan
Jul 2010 - May 2013
2 years 11 months
Singapore
Market leading software company for enterprise application software. * Led 4 regional teams of total 50 consultants with their managers and in China, Singapore, Japan, Australia as 2nd line leader based out of Singapore exceeding utilization KPIs. * Ensured 100% successful program delivery of major SAP implementations as exec sponsor. Member of extended global industry leadership team for FSI.
SAP Global Account Director - German Automotive OEM
Jul 2007 - Jul 2010
3 years 1 month
Greater Chicago Area
* Advised CIOs of American subsidiaries of German automotive flagship accounts Daimler, BMW, Volkswagen) as trusted advisor. * Increased regional contribution of software and services demand towards global license agreements by 20% and contributed to team award for 2010 SAP Winners Circle.
Principal Business Consultant - SAP Business Transformation Services
Feb 2006 - Jul 2007
1 year 6 months
Munich Area, Germany
* Crafted, sold and led SAP Business Consulting services like IT strategy, Value assessments or Architecture assessments at SAP customers and prospects. * Led major win back engagement at German OEM resulting in $10m revenue, awarded for largest annual order entry in 2007.
Consulting Manager - Financial Services practice
Accenture
Aug 1997 - Mar 2004
6 years 8 months
Munich Area, Germany
Market leading strategy and IT consulting company. * Held key design, development and testing staff and team lead positions in large-scale complex software programs at Capital Markets, Banking and Insurance customers. * Continuously exceeded expectations, promoted from Analyst to Consultant, then to Manager level in 18 months.
IBM
Oct 1993 - Jul 1997
3 years 10 months
Cologne Area, Germany
Account executive - Discrete Manufacturing industry
Oct 1996 - Jul 1997
10 months
Cologne Area, Germany
Market leading supplier of software, hardware and services. * Managing enterprise accounts in the Discrete Manufacturing industry, sales of all IBM's lines of business Hardware, Software, Services).
Corporate student
Oct 1993 - Oct 1996
3 years 1 month
Mainz Area, Germany
Internships in IBM production logistics, event marketing, research and development and sales during employer sponsored dual study program at university of cooperative education in Mannheim.
Freelance Developer
Oct 1990 - Oct 1996
6 years 1 month
68 Mannheim, Germany
* Built custom ERP system for wine wholesaler * Developed data management platform for university lab * Built sales commission software for car dealership
Education
University of Cooperative Education Baden-Wuerttemberg
Bachelor of Arts in Business
1993 - 1996
4 years