Blandine Multrier Genix

Data and Digital Office • Led data projects (pricing, promotions, CRM, consumer segmentation, personalization, CSR .. ) to support the banners of the group (Monoprix, Franprix, Casino) leveraging both discriminative and generative Artificial Intelligence RelevanC, Retail Media • Launched and managed Retail Media subsidiaries in Brazil and Colombia, driving market expansion and revenue growth • Led strategic alliance with Intermarche, through a Joint Venture that became a media leader in France • Acquired InLead, enhancing digital activation capabilities and driving Drive to Store initiatives

• Launched the data platform of Omnicom (Omni) in France to help marketers orchestrate better outcomes • Led the development of a Marketing Mix Modeling for Nissan United, improving media efficiency and driving impactful results • Implemented innovative planning and activation methodologies to drive successful outcomes for clients in the data agency of Omnicom Group

Main clients: E*Trade, Amazon Audible, AMC Networks • Drove the digital strategy and execution of Assembly’s lead clients across display, mobile, social, programmatic, audio and podcast, influencer, data activation • Led the digital offering and positioning of the agency in business pitches specifically by developing an offer focusing on data driven and technology enabled solutions to maximize ROI • Partnered with Ad Tech Start-ups to deploy latest innovations to our clients (VentureFuel)

Main clients: Nespresso, Tiffany & Co, USAA, MetLife, Guthy Renker • Developed and oversaw client’s digital marketing and strategy, media innovation and data activation • Drove the evolving and growing media practice of the agency by building the digital media team and culture and developing our media planning offering and processes • Supervised strategic digital partnerships with key vendors around data and platform integrations giving access to unique beta opportunities to our clients

Worked on a variety of accounts across industries including Blue Diamond Almonds, Post Foods, Russian Standard Vodka, Vertex Pharmaceuticals, BET (Black American Television) • Successfully launched the Search Engine Marketing, Digital Analytics and Programmatic Media Buying services of the agency allowing to upsell our clients and increase sales • Managed all commercial aspects of the digital relationship with clients including contracts, pricing, revenue and profitability • Improved client services and team efficiency by developing and implementing new digital media processes & platforms

Designed from market opportunity to full implementation a new agency service to help publishing companies establish a profitable online presence.

• Brand Strategy: Responsible of the P&L of the brand, of the brand positioning and of the marketing budget. • Operational Marketing: Led the launch of 6 new skincare products from brief to product launch and in market support. Presentation and briefing of sales force on new products development and management of trade offers, promotions and in store animations. Preparation and presentation of PR launches to beauty editors • Brand Communication: Defined the media strategy and executed the communication plan. Briefed media agency, approved media plan and analyzed results and efficiency.Development of 2 TV copies. • Process Improvement, 6 Sigma: Led a project of sales forecast accuracy improvement leveraging the 6 Sigma methodology. This project delivered a 30% increase in sales forecast accuracy

• Marketing Development: Developed new concepts and new products for Tide in the developing regions (Middle East, Latin America) from consumer needs identification to quality control of final product • Project and Team Management: Coordinated a cross functional team of 20 employees members across Mexico, Beijing, and Brussels technical centers, which led a global relaunch of Tide in developing regions • Market Research and Brand Positioning: Designed, supervised and analyzed extensive qualitative and quantitative market research projects (Blind Tests, Concept & Use Tests, BASES Tests, Focus Groups Discussions, Consumer segmentation)