Boris DJOFANG

Responsibilities at Les Basiles - Creative Direction & Brand Identity – Developed and maintained the brand’s visual identity, ensuring consistency across all touchpoints, from digital platforms to retail experiences. - Collection Design – Created and developed multiple product categories, including jewellery for men and women, sunglasses, silk scarves, graphic socks, and other accessories. - Product Development – Oversaw the design-to-production process, from concept sketches to final manufacturing, ensuring product quality and alignment with the brand’s positioning. - Art Direction for Photoshoots – Conceived, planned, and directed editorial, campaign, and e-commerce photoshoots, managing mood boards, styling, set design, and creative teams. - Packaging Design – Designed premium packaging solutions aligned with the brand’s identity, including boxes, ribbons, and in-store display materials. - Retail & Pop-Up Design – Designed and coordinated pop-up stores, retail spaces, and event installations for key marketing moments (Fashion Weeks, Christmas, Valentine’s Day, trade shows such as Pitti Uomo). - Marketing & Campaign Strategy – Collaborated on marketing strategies to promote collections online and offline, with a focus on brand storytelling and seasonal highlights. - E-commerce & Digital Visuals – Curated website content and designed impactful visuals for online collections, product pages, and special launches. - Cross-Category Brand Cohesion – Ensured the brand’s aesthetic and values were consistently translated across women’s collections, men’s collections, accessories, beauty, and all retail environments. - Budget Management – Managed annual budgets exceeding €1M, overseeing cost allocation for design, production, marketing, and retail activations.

Architect and Merchandising Designer for ONE Shiseido EMEA Brands: - Dolce&Gabbana - Shiseido Ginza Tokyo - Issey Miyake - Narciso Rodriguez - Elie Saab - Zadig & Voltaire - Alaia Paris - Serge Lutens.

- Analysis and decryption of trademarks universes. - Furniture , stage sets and POS corners design ( 2D and 3D). - Realization of marketing concepts Bibles and mood boards .

Assistant project manager marketing concept - customer marketing field . - Participation in the development of sales concepts and highlighting of business expertise . - Leveling of architectural charter of Point P showrooms. - Development of architectural design principles of an ephemeral agency.

VILEBREQUIN. Within the Retail design team of the agency, participation in the design of stores and corners and modeling for the brand in Knokke Le Zout and Brussels (Belgium. ), Puerto Banus (Spain), Westfields and Burlington (England), Atlanta and Saks in New York (USA), Beirut (Lebanon), Luanda (Angola) etc....: Esquices, estimates, APS, APD, Establishment of the WFD and assistance to the project owner. GALÉRIES LAFAYETTE. Within the Retail design team of specifications setting shops and corners for brands that will occupy the new space men shoes Galeries Lafayette Haussmann: Plans and elevations, creation of records for each entry mark. DIOR. Within the Retail design team participation in the mission of assistance to the corner Dior Homme at Galeries Lafayette. SISLEY COSMETICS. First personal project, design corner Sisley cosmetics Selfridges in London: Esquices, plan and elevations, 3D modeling, and color research materials, some furniture design. LUXURY APARTMENT. Within the architecture team of the agency, construction of a luxury apartment in Saint Germain des Prés. Statement, excuses, APS, APD, encryption for establishment quotes by companies (Running)

site and building monitoring, setting up of executive files, design of beach house in sousse, interior planning of restaurant and lobby of a small vernacular style hotel in hammamet.

Building design, Interior architecture and digging space

Collecte data site, freehand sketching, financial, technical and administrative files setting up of file tender.

- Drawing of collections Ready-to-wear clothing man and woman. - preparation of the Fashion show and the realization of the scenographies for the Fashion week of Tunis editions 2010 and 2011. - realization of the scenographies for campaigns, advertising executive, editorials magazines and pop up stores Oshy by Salah Barka.