Brendan McConnell

A freelance B2B writing, ghostwriting, SEO, and fractional content marketing company serving B2B tech and small businesses internationally. Who I am: A freelance B2B writer, ghostwriter, SEO consultant and fractional content marketer. I write content and create strategies that help you (and your company) grow traffic and leads. What I do: I grow traffic to your website through SEO, content strategy, and demand creation. I start with your goal, establish the need, and create the solution. How I help: By getting the right content in front of the right people in a scalable manner. I specialize in making you a trusted brand in your market segment. Who my clients are: Companies that need help generating more organic web traffic and leads. They're leaders in their industries, and they use content strategies to show that to their customers and prospects. Who I've worked with: Shopify, Telus, Hootsuite, Docebo, Corel, Visier, Mangata Networks, Ensono, Homebase, Ten Thousand Coffees, PolicyMe, Juno Vet, Affinity, Peer39, Durable.co, Saba Software, RBR Ltd., Camcloud, Postmedia, CBC Television, Canadian Geographic.

*Laid off as part of the downsizing in July 2022* Created and executed content programs to help build the Shopify Plus audience. Created and began execution of a scalable, systematic, SEO-driven program to refresh dated content on the Plus blog to combat traffic decay. Collaborated closely with Integrated Marketing and Go-to-Market teams to refresh gated content for a 2022 audience. Created and began execution on integrated content marketing campaigns to target users at each stage of the buyer funnel (TOFU, MOFU, BOFU). Rode the Shopify rocketship, drank from the firehose, learned a new industry, and 5x'd my skills (10x when you hit the one year mark).

Halogen Software acquired by Saba Software in 2017 Auditing of Halogen and Saba websites to determine opportunities for SEO improvements as a merged company. Keyword strategy, site structure, redirect planning for project that merged the Halogen and Saba websites into a new Saba.com. General SEO intelligence, support and guidance to the wider marketing team on SEO best practices and content generation.

Maintaining and managing multi-million dollar global PPC advertising campaigns across numerous online channels such as Google AdWords, Bing and Capterra, targeting North America, Europe, Middle East and Asia Pacific. Planning and executing digital marketing strategies to increase leads, sales opportunities and brand awareness. Research and implementation of SEO tactics for company search marketing initiatives. Research and implementation of innovative search marketing techniques to improve lead generation. Monitoring and reporting of web traffic, budgets and inbound lead generation. Collaborating with other positions in the marketing department to ensure company-wide web marketing tactics are inline with SEO and PPC strategies. Achievements: 2016: 111% of global PPC lead generation target with a CPL 11% lower than target Q1 2017: 116% of global PPC lead generation target with a CPL 11% lower than target.

Creative director and producer for numerous podcast series in support of RISE's marketing strategy. T.O to Rio - A podcast hosted by 15-time Paralympic medalist Stephanie Dixon, following major figures in the paralympic movement in the lead up to Rio 2016. Cody's Pod Diary - A 5-part podcast that follows the story of Canadian Olympian Cody Sorensen in Sochi, Russia. CoachCast - An ongoing podcast featuring in-depth conversations between high performance football coaches.