Briac Barthélémy

Product Manager | User Research

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Product ManagementUser ResearchScrumStratégie de Contenu

Langues

Anglais

À propos

Introduction

Product Manager with 8+ years specializing in user research, data-driven product strategy, and cross-functional team leadership. Successfully delivered website migrations, increased CTR by 200%, and built influencer platforms with 3M+ followers. Expert in roadmap development, Scrum delivery, and transforming user insights into profitable product outcomes.

Liens

Expérience de travail

AG2R LA MONDIALE,

sept. 2019 - déc. 2024

5 ans 4 mois

Région de Paris, France

Product and content manager

sept. 2021 - déc. 2024

3 ans 4 mois

Région de Paris, France

- Developed and executed product roadmaps and prioritization strategies. - Utilized user insights to guide product enhancements and UX/UI improvements. - Successfully managed and delivered the migration of our websites to a new template. - Drive delivery using Scrum framework - Continued to lead content strategy with a focus on user research and data-driven decision-making

Senior brand content manager

sept. 2019 - oct. 2021

2 ans 2 mois

- Led content strategy for the collective agreement department, managing a budget. - Created and coordinated editorial board with stakeholders and executive committee members. - Created and coordinated content timeline between the communications department and ours. - Conducted extensive user research to improve customer experiences and content effectiveness. - Executed data driven content optimization, increasing click through rates by 200%. - Transitioned to product management focusing on our websites.

Production of culinary video content

La MiamosphèreFreelance

sept. 2018 - mars 2019

7 mois

Paris, France

Development of the Web series “Chefs en goguette” for the parisian magazine “A Nous PARIS” website. 20 episodes, 1 episode per district of Paris, where in each episode we discover a new district of Paris, through the outings of a young Parisian chef. - Created and conduct roadmap - Ceated and implemanted product vision - Led production and interviews - Leadership with the creative team (camera operator, sound and graphique designer, editor...) - Delevery to client, iterate afer feedbacks

Brand Content Manager

MODERN AMERICAN STEAK HOUSE LIMITED

oct. 2017 - mars 2018

6 mois

Londres, Royaume-Uni

- Executed brand content management and repositioning strategies. - Conducted user research on customer and guerilla test, to understand audience needs and preferences. - Organized promotional events, enhancing brand visibility and customer engagement

Strategic Planner

Archibald & Abraham

janv. 2016 - oct. 2017

1 an 10 mois

Région de Paris, France

Both Strategic Planners and Product Managers are instrumental in shaping the direction of a company through strategic insights, data-driven decisions, and collaborative efforts. The transition from a Strategic Planner to a Product Manager is a natural progression, leveraging a deep understanding of market dynamics and user behavior to drive product innovation and success - Conducted extensive user research to gather insights for campaign strategies. - Developed creative briefs based on data analysis, user insights, social science research and market trends. - Collaborated with creative teams to design and present strategic campaigns - Oversaw the design and creative process by collaborating closely with Copy Writers, Designers, and Art Directors to effectively communicate client needs and expectations for each project. - Led presentations of strategies, ideas, and creative designs to the client - Contributed to high profile French marketing campaigns: “Andre Gossip shoes ” & "Une levée contre l’inégalité".

Co-Founder & Traffic Acquisition Director

JacotteFreelance

avr. 2012 - janv. 2016

3 ans 10 mois

Région de Paris, France

Jacotte (jacotte.com) is an influencer marketing platform with more than 30,000 registered users - Built a successful PR and ecommerce platform for beauty and lifestyle. - Define Product vision, mission and objective - Conducted user research to identify market needs, beauty trendsetters, and optimize product offerings. - Created and managed à community of beauty/lifestyle of 3M Instagram followers, 28K Facebook followers & 33K website subscribers. - Increased web traffic and social media following through innovative collaborative content strategies

Réalisation / Production

Réalisateur

janv. 2005 - janv. 2015

10 ans 1 mois

France, Algérie, Mali

"Taxi Drivers : Un autre regard sur la ville..." - Projet de films documentaires où nous invitons les spectateurs à prendre la place du passager pour découvrir les plus grandes villes du monde à travers le regards d'un chauffeur de taxi. Chaine Youtube de Jacotte - Ecriture / Production / Réalisation / Montage "Le soleil de l'hivers" - Carte postale en mouvement de la jeunesse algéroise post “printemps arabes” (en cours de montage) "Richesses et Mystère à Diangunté" - Film documentaire de 52 min sur la ruée vers l'or dans un village traditionnel du bambouk Malien "Les lueurs de l'or" - Film documentaire de 24 min sur la route de l’or au Mali de la mine jusqu’aux ateliers de fabrication de bijoux (réalisé dans le cadre du mémoire de licence d'Anthropologie économique et des techniques).

"World news" jounalist

El Watan Newspaper / جريدة الوطن

janv. 2011 - janv. 2012

1 an 1 mois

Hydra, Algérie

Curated relevant information related to the countries current affairs and the journal’s editorial line.

Rédacteur Paris Nord

Le Bonbon

janv. 2010 - janv. 2012

2 ans 1 mois

Région de Paris, France

Productions d'articles pour l'édition Paris Nord Créateur de contenus Dénicheur de tendances, Bars, Restos, arts de vivre Création du personnage "Le Bobo masqué" et animation de la rubrique associée

Chargé de mission culturelle

Alliance Française de Xalapa

janv. 2010 - janv. 2011

1 an 1 mois

Région de Veracruz, Mexique

Promotion de la culture française dans l’Etat de Veracruz -­ Mexique - Création et animation d’une émission de Radio francophone en partenariat avec le consulat de France sur RADIO VER - Organisation d’évènements culturels

Comédien professionnel

cinema

janv. 1988 - janv. 2010

22 ans 1 mois

69340 Francheville, France

Cinéma : - «Metig» - «La cité des Enfants Perdus» Theatre : - «Zone libre» - «Les comédies Barbares» TV : - «Les Maitres du Pain» - «Une Famille pour Deux»

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