Brianne Gobel Lemaire

Taking full creative ownership of brand and campaign projects from strategy through execution. Clients span identity refresh, Figma-based design systems, and integrated campaign development. Every project is managed independently — brief, budget, timeline, and delivery.

I help organize, run and host a monthly symposium on the topic of failure, along with Likando Kumoyo, Etty Flynn and Hannah Kelly. We were motivated by the lack of discussion about failure in the industry, our own struggles coping with failure, and the belief that there’s value to be found in disastrous work. There’s no greater hindrance to the creative process than a crippling fear of failure, so we’re crushing our trepidation (and hopefully others’) with a series of hilarious anecdotes, a touch of schadenfreude, and lots of laughter. In an effort to de-stigmatise 'failure', we want to honour glorious design botches for the invaluable lessons that they teach us. It's daring to take risks in design, and talking about them when it all goes pear-shaped is even more daring. Our symposium gives voice to four intrepid speakers; students, tutors and industry professionals to speak candidly of their worst ever creative work and, more importantly, what they've learned from it. So next time you’re debating on making that next gutsy move—what is the worst that could happen? You could end up being one of our speakers.

Led a creative team delivering brand identity, advertising campaigns, and design assets for a diverse client portfolio including Andros Suisse, FKG Dentaire, and Aiglon College. Responsible for both creative direction and time management — setting the standard, giving feedback, and keeping the work sharp under pressure. Key result: Andros Suisse Hopp Fruits Challenge — a Strava-based social campaign — won Cas d'Or Social Media & Jury Prize 2025 and Meilleur de la Pub Best Promo & Activation 2026.

Art direction and graphic design services for Néstle, Swissquote, Lotterie Romand and Geneva Tourism.

Developed creative strategies in response to client briefs and led design, marketing, and brand identity projects for clients including Deloitte, Nespresso, and Bristol Beacon. Operated as a self-directed creative — responsible for conceptual thinking, craft, timelines, and client presentation. Key results: Transform Award Gold for Bristol Beacon; EVCOM Clarion Awards 2021 – Best Film in a Digital Campaign, Silver & Best Documentary, Bronze & Cannes Corporate Media & TV Awards 2021 – Integrated Communication: Films and videos as part of a larger communication campaign, Silver for the Resilient

Delivered branding, packaging, publications, and web design across a broad client mix including Roche, Bayer, and the HappySelf Journal. A fast-paced small studio environment that built fluency across formats and sharpened production skills alongside conceptual ones.

“It’s daring to take risks in design – and talking about them when it all goes pear-shaped is even more ballsy. Fail Better Talks is a monthly London-based talk series in which creatives from all sectors are invited to come and show their worst ever work, all of the silly mistakes they’ve made in their careers and, more importantly, what they’ve learned from them. Etty Flynn and Brie Gobel, co-founders of the symposium, will be sharing a selection of insights, stories and lessons from all of Fail Better’s 32 past talks – as well as some of their own flops, misadventures and downright design disasters. Don’t get too comfy in your seats though – as the talk will end with an open mic, in which we’ll be inviting YOU to get up and share some of your own clangers. There may or may not be gifts for the first 3 people to get up…”

Part of an in-house team developing advertising, branding, and social content for Liberty Mutual Insurance, SafeCo Insurance, and SolariaLabs. Built strong foundations in campaign development and digital content strategy.

In charge of developing concepts and designing for a variety projects ranging from internal presentations to advertising campaigns.

Early-career role focused on branding, events and publications. Strong grounding in design production and client-facing communication.

My responsibilities include making a meaningful relationship with customers, while still striving to reach our goals for that week, and making sure that the experience is pleasant and efficient.

Freelance designer a few days a week and as needed.

First professional creative experience — answering briefs, developing concepts, and presenting work to clients including GE, Boston Medical Center, and Jewish Arts Collaborative.

Opening and closing the store; cash drops and bank deposits; inventory; interacting and building relationships with customers; gaining sales experience; making sure the salon was well organized and clean

Commercial and portrait photography for corporate clients including PwC and Arlington National Cemetery. A grounding in visual storytelling and the technical discipline of getting a shot right — skills that still inform how I think about image, light, and composition in every brief I take on today.

Independent Film Worked on scene composition, still photography and make-up design. Focused on production details while staying within deadlines and budgets.