Brigitte de Sousa
Head of Marketing | Digital Strategy
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Head of Marketing with 15+ years driving B2B digital strategies and demand generation across global markets. Led multi-channel campaigns for major trade shows serving 45K+ professionals and launched events in 4+ countries. Specialized in content marketing, community building, and growth strategies with proven ROI optimization expertise.
Expérience de travail
Head of Marketing
epresspack
déc. 2024 - Présent
1 an 11 mois
Paris, France
Head of Digital Marketing
Catalyst Media
janv. 2018 - août 2024
6 ans 8 mois
Dublin, Irlande
Catalyst Media, a B2B digital agency, creates unique experiences and brings powerful stories to life through in-person and virtual events. These experiences bring together influential leaders, innovators and entrepreneurs who are driving change, transforming business and making a significant impact on the world. My responsibilities include: - Design and lead the digital strategy and content marketing across various platforms and events - Analyse marketing data and demand generation performance to identify areas for improvement and optimisation - Plan, execute, and optimise multi-channel demand generation campaigns across key markets to generate qualified leads
Reed Exhibitions
févr. 2011 - déc. 2017
6 ans 11 mois
Paris Area, France
Digital Marketing Manager
déc. 2014 - déc. 2017
3 ans 1 mois
Paris Area, France
Reed Exhibitions is the world's leading events organiser, with a growing portfolio of over 500 events in 40 countries, and a staff of 3500 exhibition specialists. - In charge of the full digital ecosystem of the Tourism Division's brands, including IFTM Top Resa, one of the leading travel & tourism Trade Shows (35,000 professionals - 1,700 exhibitors - 150 conference sessions)
International Marketing Manager
févr. 2011 - déc. 2014
3 ans 11 mois
Paris Area, France
I worked in the Transport & Logistics Division, including SITL, one of the leading transport & logistics shows (45,000 professionals - 400 exhibitors - 200 conference sessions) - Participated in the global group strategy internationally (merge & acquisition, launches of events) - Coordinated and managed local teams in the launch of new trade shows in different markets (Brazil, Morocco, Indonesia, USA)
Communications Manager – France & International
KaleidoScope (PR and communications agency)
janv. 2009 - déc. 2011
3 ans
Région de Paris, France
- Developed digital strategies for new clients - Responded to calls for tender and prepared budget proposals
Journalist
Voyages & Stratégie (the main business travel industry magazine in France)
janv. 2008 - déc. 2009
2 ans
Paris, France
- Drafted articles, news items, interviews and special reports abroad - Participated in the editing of several editorial items on the tourism and events industry: Événements Conventions magazine, Atlas incentive, MICE guides
Sales Marketing Officer - VIA (French international programme)
French Embassy in Brazil
janv. 2006 - déc. 2008
3 ans
Brasília Area, Brazil
- Helped French companies to set up or develop in Brazil - Launched and distributed the new monthly Letter of Brazil to key firms (L’Oréal, Louis Vuitton, Accor, Fnac, Total, Areva, EADS, Safran, HSBC…) - Coordinated a team of 26 writers located at various sites
Formation
HEC Paris
Executive Education
2017 - Présent
9 ans 10 mois
Growth Tribe
Growth Strategies
2022 - Présent
4 ans 10 mois
IHEAL Institute of Latin American studies
Master’s degree
2005 - 2006
2 ans
University of Leicester
Advanced Certificate
2003 - 2004
2 ans
Université Sorbonne Nouvelle
Bachelor’s degree
2002 - 2003
2 ans
Secondary School - Paul Valéry, Paris
A Level - Science
1998 - 1999
2 ans