Bruno Fradin

Osteoarthritis range management: > I launched LIBRELA & SOLENSIA, 2 breakthrough innovations dedicated to osteoarthritis pain relief with the 2nd and 3rd monoclonal antibodies in veterinary medicine. The pre-launch campaign, supported by a blue ocean strategy, has led to rapid adoption by vets and changed the paradigm of OA pain management. > Results: 60% M.S by doubling market size in 3 years > Both products won the 2021 VETERINARY INNOVATION AWARD @AFVAC national congress. > I won the 2021 ZOETIS MARKETING EXCELLENCE AWARD, an internal contest to celebrate best marketing plans, involving all products and all species within Zoetis global. Innovation in services & courses: > PRADA: 3 months pre-launch study in 150 clinics. Monitoring results with a bespoke app, in partnership with CAPdouleur network. Publication of the study results. > eLearning courses: creation of a series of medical courses to enhance vets in AO Pain management, in partnership with CAPdouleur network. > RévolumAb Tour: creation of a series of in-person courses by a KOL to enhance vets AO Pain management, from diagnosis to long lasting treatment. > ArthroTec: advanced training courses by surgeons. > ArthoPédia: edutainment program to educate nurses (at the forefront of clients relationships) about osteoarthritis. Innovation in communications: > InnoVetmAb: creation of a symposium about mAbs. 12 KOL - 120 clients. Results: 100% satisfaction, 78% likely to drastically increase or increase usage. > Phygital webinar: creation of a live event also broadcast locally to extend the experience as close as possible to our clients. I won the 2023 ZOETIS OPERATIONAL EXCELLENCE AWARD. > Social media Kit: ready-to-use series of posts to help clinics raise disease awareness & drive traffic. > OA days: digital campaign to drive traffic to clinics, in partnership with Hill's Team management: > 1 brand manager, 1 intern > Multidisciplinary Task Force

Dermatology range management: > I successfully launched 2 innovative cutting-edge products (APOQUEL in 2016 & CYTOPOINT in 2017) that have changed the way vets manage pruritus in dogs. > Results: Zoetis leads the market with 50% M.S. & doubled the market size in 3 years. > We won the GRAND PRIZE for the 2018 VETERINARY INNOVATION AWARD @ AFVAC congress with CYTOPOINT®, 1st mAb available in veterinary industry. Vaccine range management: > To revitalized the vaccine range, I created a comprehensive brand new campaign to pre-empt the subject of individualized vaccination, with a tailor-made digital service to support veterinarians. Therefore, I created VACCINACTION - a manifesto to promote individualized vaccination - and PROTOCOL MANAGER - a digital innovative service to help vets create individualized protocols, in partnership with SantéVet. > I won the 2019 ZOETIS FRANCE AWARD for the VaccinAction & Protocol Manager campaign. > This bespoke website won the 2018 VETERINARY INNOVATION AWARD @ AFVAC congress for the connected health category. > Today, the vaccine range in dogs is percieved as a first choice option for vets. Corporate communication: > I created the French Zoetis corporate campaign (Mon Véto Ce Héros). > I was Zoetis representative on the SIMV communications committee. Team management: > Multidisciplinary Task Force

> Supervision of 3 Business Units (Columbia, Epic, Small) from a marketing and sales point of view. Sales: 100 M€. > Creation of bespoke sales offers in partnership with retail chains (Fnac, Virgin, Leclerc, Auchan, Carrefour) supported by marketing campaigns on major national media (Skyrock, NRJ, Virgin Radio...). > Direct management: up to 12 managers.

> Creation of the department > Development of bespoke marketing & brand partnerships > Clients/brands: Levi's, Société Générale, Kronenbourg... > Outcomes: Consumer magazine (Editor-in-chief), brand content, co-branded operations, events, traffic creation, loyalty programs...

> Co management of a team of 7 sales representatives. > We won the 1996 SONY MUSIC BEST SALES REGIONAL TEAM