Bruno Haddad

- Led the company’s full digital transformation, from strategic planning to operational execution. - Directed the redesign of the e-commerce platform, improving UX, conversion rates and omnichannel integration. - Managed cross-functional teams and external agencies, ensuring smooth delivery of all digital initiatives. - Drove customer acquisition through SEO/SEA, paid social, content strategy and data-driven performance marketing. - Oversaw CRM, analytics and digital brand storytelling to strengthen customer engagement and support revenue growth.

Co founder of a fast growing event platform with strong community engagement. I led business development, strategic partnerships and product growth, with a focus on scaling the platform and securing high impact commercial deals. Business development and strategic partnerships - Negotiation and closing of major strategic partnerships including Airbnb, Accor Hotels, Deliveroo and Heetch - Signing and activation of leading beverage groups including Pernod Ricard, Diageo, Bacardi Martini and William Grant and Sons, Brooklyn Brewery, Groupe Castel - Development of brand collaborations and sponsorships to fuel user acquisition and engagement - Closing of high visibility deals that strengthened the platform’s credibility and supported large scale community events - Fundraising including a successful 200K euros round with private investors Product and growth - Leadership on product vision, roadmap prioritisation and user experience - Growth to 100 000 users through targeted acquisition campaigns and a structured Youtuber partnership program - Creation of a scalable acquisition strategy including SEO, SEM, PR and social media - Management of KPIs and user lifecycle to improve engagement and retention Key impact - Strong traction and community adoption ahead of the scaling phase - Establishment of a powerful partner ecosystem combining hospitality, food delivery and global beverage brands

Management of premium brand strategies with a focus on client relationships, cross functional coordination and 360 campaigns. Contributions - Development and execution of integrated marketing plans - Coordination between marketing, trade and communication teams - Management of external partners and agencies

Contribution to innovation pipelines, market analysis and launch performance tracking. Transferable skills - Strategic recommendations for growth - Project management - Support to go to market launches

Contribution to a historic growth period of the brand with plus 24 pourcent market share increase. Responsibilities - Development of new product concepts - Consumer studies - Management of innovation projects

- Presented real estate programs, advised clients on financing and regulations, conducted financial simulations, managed reservation contracts and reporting, and coordinated with banking partners and sales administration. - Created and wrote marketing materials (emailings, invitations), collaborated with graphic designers, ensured brand consistency, and supervised production, distribution and content updates.