Burcak Guldogan
Leading for Exponential Growth | Chief Growth Officer | Mentoring Start-ups | Angel Investor | Growth Hacker | Ex-Vodafone | Ex-Garanti BBVA | Co-Active Coach | LSE | Bilkent
Salary / Daily rate
İstanbul, Türkiye
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Strategic Growth Officer with 15+ years’ experience with a proven track record of translating marketing and growth initiatives into measurable financial results, generating revenue across both online and offline channels. My core value proposition is the ability to trace every growth effort—Digital Marketing, Lifecycle, CRO, Pricing, Data, Brand—to the company P&L, ensuring that spend, revenue, and profit remain in perfect sync. Today my primary focus is building AI-driven growth engines that automate insight generation, accelerate decision-making, and unlock scalable, sustainable results. International Travel Marketplace: Chief Growth Officer at Wingie Enuygun Group, a tech-first travel company serving millions across EMEA. I steered the organisation’s core growth pillars—Digital Marketing, Brand, Lifecycle, Data Analytics, Revenue Growth — into a single, data-led engine and drove international expansion with AI-powered models. Automotive Marketplace: Former CGO at arabam.com; led growth actions (SEO, paid media, CRM, app, experimentation) with agile transformation and lifted total traffic 35% and pushed app engagement in step. Startup / Scale-up & International Tourism: Led full-stack growth and strategy at Vanity Cosmetic Surgery Hospital, scaling a medical-tourism startup into a recognised international player. Telecom & Technology: Drove digital growth for Türk Telekom and Vodafone, consistently surpassing acquisition and ARPU targets through data-centric marketing and product innovation. Financial Services: At Garanti BBVA, propelled the bank’s fintech leadership by launching category-defining digital products that re-shaped customer experience. Certified Co-Active Coach, active mentor at İTÜ Çekirdek, and angel investor in early-stage start-ups. I thrive on developing people and building high-impact, cross-functional teams. My goal is to keep delivering outsized, AI-enabled growth for organisations that value long-term, sustainable strategy.
Work experience
Growth & AI Advisor | Executive Coach | Angel Investor
Self EmployeedFreelance
Oct 2025 - Present
1 year 1 month
Remote
Advising startups, scale-ups, and founder-led businesses on growth strategy, go-to-market design, revenue optimisation, and AI-enabled operating models. Supporting founders and executives on decision-making, organisational alignment, and scaling priorities. Focused on where AI should lead, where human judgment should remain central, and how both can be integrated into commercial systems without friction. Selective angel investor supporting early-stage companies through strategic input, network access, and growth guidance. Open to fractional CGO / CCO / Growth leadership mandates.
Angel Investor
Geeklyzer
Dec 2023 - Present
2 years 11 months
Leading angel investor for angel investor network ŞirketOrtağım
Chief Growth Officer
Wingie Enuygun Group
Mar 2025 - Aug 2025
6 months
İstanbul, Türkiye
Wingie Enuygun Group is a tech-first travel marketplace serving millions of travellers across Europe, the Middle East, and beyond. As Chief Growth Officer, I steered growth efforts—Digital Marketing, Marketing, Lifecycle Management, Data Analytics, and Revenue Growth & Pricing—toward unified, data-led performance. I architected and launched growth models to fuel expansion, driving a 45% sales increase, with a priority on scaling Wingie in international markets—particularly the MENA region.
Chief Growth Officer
arabam.com
Nov 2023 - Mar 2025
1 year 5 months
İstanbul, Türkiye
arabam.com (TR: mycar.com) is a dynamic and innovative online automotive marketplace, revolutionizing the vehicle-buying & selling experience through cutting-edge digital and app solutions. Led arabam.com’s pivotal growth engines—SEO & Content, Digital Marketing, and Growth & CRM —while managing the entire digital marketing budget and owning the full growth mandate, which drove digital expansion, elevated market presence, boosted traffic, and optimized app-growth initiatives. Agile transformation: Orchestrated a company-wide shift to cross-functional agile squads across both tech and business with an external coach, establishing the operating model for every growth project. Lifecycle & App Growth: Implemented end-to-end lifecycle journeys that doubled their share of total sessions from 7% to 14%, while targeted app campaigns kept app sessions growing at the same pace as our 35% YoY overall traffic surge. Paid growth & experimentation: Embedded always-on A/B testing which led to Google Search conversions +30% at flat CPA—and launched full-funnel campaigns (YouTube, TikTok, GDN) SEO & Content: Built a proprietary SEO tool from scratch to track and optimise strategic keyword clusters; and lifted organic sessions +16% YoY.
Vanity Cosmetic Surgery Hospital
Dec 2019 - Mar 2023
3 years 4 months
İstanbul, Türkiye
Chief Commercial Officer (CCO)
Dec 2020 - Mar 2023
2 years 4 months
İstanbul, Türkiye
Vanity is a rapidly expanding scale-up (healthcare, beauty, hospitality, DTC (or D2C)) in a fiercely competitive global health tourism market, connecting with customers worldwide through digital channels Led cross-functional teams of up to 80 people and partners, overseeing Marketing, Product, IT, Sales, Human Resources, and Customer Experience. Defined and implemented clear organizational roles and developed and executed a dynamic business strategy, including KPIs and P&L management, reporting directly to the Board of Owner-Directors Successfully transformed the company from a startup to a full-scale-up, achieving an impressive 250% revenue growth over two consecutive years by implementing dynamic product & pricing models and optimizing sales funnel Implemented a comprehensive brand and marketing strategy, resulting in a remarkable 400% monthly lead growth, driven by paid & unpaid demand generation efforts such as Google Ads, Meta Ads, SEO, referral and CRM activities Transformed the sales incentive system to prioritize future sales, revenue, and effective utilization of sales automation tools(SaaS), while implementing a highly successful agenda system. Achieved exceptional results, including a remarkable 140% monthly sales increase and an impressive 97% capacity fulfillment rate Revitalized the customer experience by defining specialized roles and streamlining business processes, resulting in an impressive 300% increase in positive customer reviews and a 15% boost in referral sales
Head Of Marketing
Dec 2019 - Dec 2020
1 year 1 month
İstanbul, Türkiye
Implemented a targeted social media and production strategy, achieving 100% increase in unpaid lead generation during the pandemic Achieved a remarkable 40% decrease in cost per acquisition (CPA) for Google and Meta digital ads through meticulous A/B testing, precise segmentation techniques and partner management Delivered an exceptional 75% increase in return on ad spend (ROAS) by designing and implementing an effective marketing funnel strategy
Vodafone
Dec 2014 - Jul 2018
3 years 8 months
İstanbul, Türkiye
Marketing Manager - Prepaid Segment
Feb 2017 - Jul 2018
1 year 6 months
İstanbul, Türkiye
International technology and communications giant, DTC tech products/services, segment & product marketing focus Successfully led a high-performing team, driving a 12% increase in revenue and achieved an impressive 17% YoY sales growth through pioneering innovative product propositions and strategic Go-to-Market campaigns Tripled DTC short-term pack revenue by delivering tailor-made channel propositions, leveraging customer insights with relevant products, and addressing the specific needs of the sales team Drove an 18% growth in add-on product sales by developing DTC social media product propositions that resonated with our target audience & insights
Marketing Manager - SME (B2B) Segment
Dec 2014 - Mar 2017
2 years 4 months
İstanbul, Türkiye
Achieved 19% sales growth by designing multi-line B2B offers tailored for SMEs to support their digital transformation Led a successful SaaS launch & multi-device product campaign (product-led growth (plg)) in partnership with Samsung, resulting in a 20% efficiency in device costs and a 15% increase in device penetration among SMEs Successfully launched a groundbreaking, one-of-a-kind technology product worldwide, leading the entire marketing campaign for SMEs and resulting in a notable 5% decrease in churn rate and promoted to marketing manager role
Product & Acquisition Senior Specialist
Turk Telekom HQ
Aug 2011 - Dec 2014
3 years 5 months
İstanbul, Türkiye
Leader in voice & internet communications industry in Turkey, product-led growth (plg) focus Successfully implemented robust bundle infrastructure and voice & internet DTC bundle propositions, accounting for 40% of monthly sales and achieved a notable 35% increase in online sales by optimizing the digital customer journey Led Product Management for Value Added Security and Health Products, resulting in a remarkable 50% activation growth with product-led growth actions & partner management. Promoted to senior specialist role
Product Development Specialist
Garanti BBVA HQ
Aug 2008 - Dec 2010
2 years 5 months
İstanbul, Türkiye
Leading bank, highly digital B2B and DTC (or D2C) fintech products Led the successful launch of a dynamic digital portal (product) featuring over 50 financial products and services, used as SaaS solution with comprehensive product information and utilizing effective sales techniques Developed more than 10 B2B and B2C (DTC) fintech products for demand generation by leveraging relevant customer insights, working closely with developers to bring innovative solutions to market
Market Research Intern
Procter & Gamble
Jun 2007 - Aug 2007
3 months
İstanbul, Türkiye
International FMCG Giant, DTC, Beauty & Personal Care Conducted an international analysis specifically for Turkey, aiming to identify consumption opportunities in the beauty industry by exploring the beauty habits of women in the country
Education
Bilkent University
Bachelor, Industrial Engineering
2004 - 2008
3 years 10 months
Grade: 3.38
Licenses & certifications
MBA Essentials
Issued: Jan 2024
Co-Active Coaching
Issued: Sep 2022