Canelle Chokron

CMO | Social Media | Strategy | Acceleration

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Marketing StrategyAIGrowthSocial AdsSales OpsCommunication CampaignArticles CreationGo-to-marketLead GenerationCRMLinkedIn AdsBufferWebsitesMarketing OpsContent StrategySEOBusiness DevelopmentBranding StrategyMeta AdsYouTube AdsSalesforceGoogle AnalyticsFigmaStrategy & ConsultingEvent ManagementSales StrategyCommunity ManagementGoogle AdsTikTok AdsGoogle Tag ManagerCanvaCustomer SuccessCopywritingPress RelationsCoaching

Languages

French (Native)English (Fluent)GermanPolish

About me

Intro

Experienced CMO and Digital Marketing Expert with proven track record in growth strategies and community building. Created waitlists of 100,000+ users, built engaged communities of 60,000 followers, and reduced acquisition costs from €15 to €5 through optimized campaigns. Combines strategic marketing expertise with hands-on implementation to deliver measurable results in user acquisition, retention, and brand development.

Links

Work experience

Founder

Self-employedFreelance

Oct 2024 - Present

2 years 1 month

Building something new - AI-powered and mental health project designed for Gen Z & Millennials — where self-care meets tech and meaningful impact.

Fellow

Interact

Mar 2022 - Present

4 years 8 months

San Francisco, CA, USA

An international network of top tech & growth talent, founders and operators (ex-Stripe, Airbnb, Y Combinator…). A selective community of high-impact builders & marketers, bringing together alumni from some of the world’s leading startups — including Airbnb, Stripe, Notion, Figma, Pinterest, and Revolut — as well as founders, CMOs, operators and creators.

marketing consultant

CLIMAX.howFreelance

Nov 2023 - Mar 2024

5 months

Remote, OR 97458, USA

Freelance — Climax Production - Built & executed the full acquisition strategy across Facebook, Instagram & TikTok - Produced impactful creative assets (scripts, video editing, UGC, stories, reels, posts) - Optimized multi-platform campaigns through fast iterations & performance analysis - Delivered a scalable framework & creative guidelines for the internal team

Marketing Freelance

JokoFreelance

Dec 2022 - Jan 2023

2 months

Paris, France

Freelance — Joko - Built & executed Joko's first TikTok acquisition strategy (end-to-end) - Designed & managed creator partnerships and paid campaigns (strategy, sourcing, negotiation, ad setup, scripts) - Led performance analysis & knowledge transfer to the internal Growth team - Result: CAC divided by 3 (from €15 to €5) + scalable campaign framework

CMO/Co-founder

vybe

Aug 2019 - Aug 2022

3 years 1 month

69340 Francheville, France

Builded the future of banking experience for Gen Z in France. More than +950 000 gen Zers signed up for our product. Raised +5M€ in pre-seed with angels like Ronan Le Moal, Jonathan Cherki, Jonathan Benhamou, Thibaud Elzière and more. Handled Marketing and branding, community creation and management, project and team management, media coverage, press relations, product optimization, blog and seo. --> https://vybecard.com

Business strategy and development consultant

Les determines

May 2019 - Aug 2019

4 months

69340 Francheville, France

- Strategic consulting: definition and refinement of strategies by identifying growth opportunities and areas for improvement. - Implementation of internal processes: optimization of internal operations by establishing effective and structured processes, aimed at improving productivity and quality. - Marketing and social media strategy: collaboration with marketing teams to develop innovative communication strategies and action plans on social media to increase visibility and customer engagement. - Product and website development: design and development of products and websites, ensuring they meet user needs and industry standards. - Advice on initial launch steps: implementation of the first actions to effectively launch in the market and achieve quick results by setting up pragmatic and results-oriented strategies.

Coordinatrice formation

42Genesys

Jan 2019 - Jan 2019

1 month

Stagiaire

Spire Payments

May 2018 - Jul 2018

3 months

Salisbury, UK

I did a two month internship at the company Spire Payments in Salisbury, England. My position during this internship was very versatile. My tutor, by wanting me to discover all the different aspects of a company, gave me the opportunity to change department multiple times during my internship : - I first started in the marketing department where I updated all the products portofolios; - I have been chraged to translate a business contract from English to French, which allowed me to discover "legal English"; - I also handled the logistics by internationally shipping products from Salisbury; - I regulated the cashbook of the company to update the transfers et checked the invoices.

Bénévole

Startup Weekend

Apr 2018 - May 2018

2 months

Accompagnement des équipes lors de création de projet

Bénévole

Student Talks

Jun 2017 - Jul 2017

2 months

Talk entrepreneurial auprès d'étudiants


Education

Entrepreneur

Online bank, Marketing

Activities and societies: After launching Vybe — the neobank I co-founded, which went viral within days (100,000 sign-ups in 10 days, €5M+ raised) — I decided to drop out to fully commit to the growth of the company.

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