
Canelle Chokron
CMO | Social Media | Strategy | Acceleration
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Experienced CMO and Digital Marketing Expert with proven track record in growth strategies and community building. Created waitlists of 100,000+ users, built engaged communities of 60,000 followers, and reduced acquisition costs from €15 to €5 through optimized campaigns. Combines strategic marketing expertise with hands-on implementation to deliver measurable results in user acquisition, retention, and brand development.
Work experience
Founder
Self-employedFreelance
Oct 2024 - Present
2 years 1 month
Building something new - AI-powered and mental health project designed for Gen Z & Millennials — where self-care meets tech and meaningful impact.
Fellow
Interact
Mar 2022 - Present
4 years 8 months
San Francisco, CA, USA
An international network of top tech & growth talent, founders and operators (ex-Stripe, Airbnb, Y Combinator…). A selective community of high-impact builders & marketers, bringing together alumni from some of the world’s leading startups — including Airbnb, Stripe, Notion, Figma, Pinterest, and Revolut — as well as founders, CMOs, operators and creators.
marketing consultant
CLIMAX.howFreelance
Nov 2023 - Mar 2024
5 months
Remote, OR 97458, USA
Freelance — Climax Production - Built & executed the full acquisition strategy across Facebook, Instagram & TikTok - Produced impactful creative assets (scripts, video editing, UGC, stories, reels, posts) - Optimized multi-platform campaigns through fast iterations & performance analysis - Delivered a scalable framework & creative guidelines for the internal team
Marketing Freelance
JokoFreelance
Dec 2022 - Jan 2023
2 months
Paris, France
Freelance — Joko - Built & executed Joko's first TikTok acquisition strategy (end-to-end) - Designed & managed creator partnerships and paid campaigns (strategy, sourcing, negotiation, ad setup, scripts) - Led performance analysis & knowledge transfer to the internal Growth team - Result: CAC divided by 3 (from €15 to €5) + scalable campaign framework
CMO/Co-founder
vybe
Aug 2019 - Aug 2022
3 years 1 month
69340 Francheville, France
Builded the future of banking experience for Gen Z in France. More than +950 000 gen Zers signed up for our product. Raised +5M€ in pre-seed with angels like Ronan Le Moal, Jonathan Cherki, Jonathan Benhamou, Thibaud Elzière and more. Handled Marketing and branding, community creation and management, project and team management, media coverage, press relations, product optimization, blog and seo. --> https://vybecard.com
Business strategy and development consultant
Les determines
May 2019 - Aug 2019
4 months
69340 Francheville, France
- Strategic consulting: definition and refinement of strategies by identifying growth opportunities and areas for improvement. - Implementation of internal processes: optimization of internal operations by establishing effective and structured processes, aimed at improving productivity and quality. - Marketing and social media strategy: collaboration with marketing teams to develop innovative communication strategies and action plans on social media to increase visibility and customer engagement. - Product and website development: design and development of products and websites, ensuring they meet user needs and industry standards. - Advice on initial launch steps: implementation of the first actions to effectively launch in the market and achieve quick results by setting up pragmatic and results-oriented strategies.
Coordinatrice formation
42Genesys
Jan 2019 - Jan 2019
1 month
Stagiaire
Spire Payments
May 2018 - Jul 2018
3 months
Salisbury, UK
I did a two month internship at the company Spire Payments in Salisbury, England. My position during this internship was very versatile. My tutor, by wanting me to discover all the different aspects of a company, gave me the opportunity to change department multiple times during my internship : - I first started in the marketing department where I updated all the products portofolios; - I have been chraged to translate a business contract from English to French, which allowed me to discover "legal English"; - I also handled the logistics by internationally shipping products from Salisbury; - I regulated the cashbook of the company to update the transfers et checked the invoices.
Bénévole
Startup Weekend
Apr 2018 - May 2018
2 months
Accompagnement des équipes lors de création de projet
Bénévole
Student Talks
Jun 2017 - Jul 2017
2 months
Talk entrepreneurial auprès d'étudiants
Education
Entrepreneur
Online bank, Marketing
Activities and societies: After launching Vybe — the neobank I co-founded, which went viral within days (100,000 sign-ups in 10 days, €5M+ raised) — I decided to drop out to fully commit to the growth of the company.