Estelle Cabrera

Brand & Growth Marketing

Salary / Daily rate

Madrid, Spain

Mobility: Paris, Lyon, ...

Freelance

Remote only

Skills

Product MarketingDigital Marketing ManagerBrandingMarketing ManagerAdobe IllustratorCanvaCommunication CampaignGrowth MarketerBrand ManagerMarketing StrategyGoogle Tag ManagerPress RelationsBranding StrategySEASEOHubspotWordPressGo-to-marketFigmaGrowthContent Strategy

Languages

EnglishSpanishFrench

About me

Intro

I’m a multidisciplinary Brand, Marketing & Partnerships Freelancer. - Over the past 8+ years, I’ve worked across branding, digital strategy, product marketing, partnerships, PR, content, community growth, and project management ; both in-house and freelance. - In tech, hospitality, creative, and cultural industries. I’m comfortable working as an extension of a founding team, marketing department, agency, or creative studio. I bring a global vision while remaining hands-on and execution.

Links

Work experience

Brand and Growth Marketing Freelance

Freelance

Jul 2018 - Present

8 years 4 months

Remote

Clients: Digital League, Recreations, La Huchette, SLO Hostels, Life Maker Studio, Life Maker Magazine, Symetrie 3D, Ventura Travel • Digital Strategy : Developed communication strategies, digital strategies, and global communication plans (culture, hospitality, press). • Brand Strategy : Assisted in brand positioning, product launches, and digital offerings. • Project management : Managed projects including 3D media, web platforms, and editorial content. • PR and Parterniships : Supported clients in securing press coverage, brand collaborations, and strategic partnerships to enhance visibility and project development. • Content Management : Oversaw social media management and digital presence.

Marketing Manager

Sequence ERP

Jun 2025 - Mar 2026

10 months

Remote

– Project management : Leading cross-functional projects end-to-end, with a strong focus on delivery and prioritization – Managing website redesigns and digital initiatives from strategy to execution - Coordinating design, development, and content teams to ensure quality, alignment, and deadlines – Translating marketing and business needs into clear functional requirements – Building and deploying marketing and communication strategies aligned with product goals - GTM Strategy: Defined global brand narratives and GTM strategies for AI and Fintech products

Marketing Communications Project Manager

Monsieur Guiz | Agence conseil en Product Management

May 2023 - Jun 2025

2 years 2 months

Madrid, Spain

- Digital Project Management : Coordination and monitoring of strategic projects for the agency. - Digital Strategy : Development of the agency’s positioning and strategic support. - Operational Marketing : Utilization of tools such as HubSpot, forms, and email marketing campaigns. - Brand Content : Content creation (WordPress, blog), SEO optimization, and social media management.

Digital Project Manager

Les Gens & Vous

Oct 2021 - Jan 2023

1 year 4 months

Lyon, France

- Digital Strategy : Led strategic digital initiatives to enhance brand visibility and engagement. - Project Management : Managed digital campaigns, deliverables tracking, and project follow-up. - Brand content : Oversaw social media management, including content creation. - Campaign Management : Conducted performance analysis and optimization (Social Listening, SMO, SEA, performance measurement). - Leveraged press relations, radio, TV replay, social media, and web strategies.

SLO Hostels

May 2018 - Oct 2021

3 years 6 months

Marketing Communications Project Manager

Oct 2018 - Oct 2021

3 years 1 month

- Digital Strategy : Developed and executed digital communication strategies. - Content Manager : Managed brand content by creating and curating content for the website and social media. - PR & Events : Oversaw public relations and event planning, ensuring smooth organization and partnership management.

Assistante communication et événementiel

May 2018 - Oct 2018

6 months

- Managed and executed social media strategies to enhance brand visibility and engagement. - Planned and coordinated events to create impactful brand experiences. - Designed creative assets to support digital campaigns and brand communication.


Education

Université Lumière Lyon 2

Bachelor's degree

2015 - 2018

3 years 2 months

Lycée Condorcet

High School Diploma

2012 - 2015

3 years 2 months

Sup de Pub

Master 2 (M2)

1900 - 1900

1 month

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