Caitlin Perlman

Senior Wine Consultant | Wine Education

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

ProofreadingBranding StrategyEvent ManagementMarketing StrategySales StrategyGIMPMeta AdsMailChimpCommunity ManagementTranslationCanvaEmailing

Languages

English (Native)French

About me

Intro

Wine consultant & educator with 6+ years managing award-winning programs across hospitality venues. Achieved 'Best Drinks List' recognition & specialized in natural wine education through 150+ masterclasses. Currently pursuing an MBA in Wine & Spirits Business. Ready to elevate your wine program with expertise in curation, training & sustainable practices.

Links

Work experience

MBA Student

ESC Dijon-Bourgogne

Sep 2024 - Present

2 years 2 months

21000 Dijon, France

Skills: Research Skills · Market Research · Creative Strategy

Wine Sentience

Aug 2018 - Oct 2024

6 years 3 months

Wellington, New Zealand

Independent Wine Consultant

Aug 2018 - Oct 2024

6 years 3 months

Wellington, New Zealand

Managed wine programs for six diverse venues across NZ overseeing wine list curation, supplier relationships, and training programs to ensure operational excellence and received accolades including Cuisine magazines ‘Best Drinks List’ two consecutive years. As Lecturer at Le Cordon Bleu NZ (2019–2023), delivered Wine & Beverage Fundamentals in line with NZQA standards. Co-led 150+ masterclasses alongside a Master of Wine, crafting programs that bridged fine and natural wine through accessible education.

Community Events Lead

Feb 2019 - Aug 2024

5 years 7 months

Wellington, New Zealand

Development and management of events designed to celebrate community and the wines of Aotearoa New Zealand. Highlights: Nouvelle (2019 - 2023), Umber Ground (2024)

Hospitality Wine Program Development & Management

Aug 2018 - Aug 2024

6 years 1 month

Wellington, New Zealand

Led the development and management of award-winning wine programs at Wine Sentience • Implemented sustainable practices by sourcing 60% of wine in keg at Sherwood. • Designed and implemented an innovative menu design at Wolf. • Charley Noble was awarded Cusine Magazines 'Best Drinks List' for two consecutive years as well as Australasia's 'Most Original Wine List' by The World of Fine Wine in 2022.

Wine Education Programming

Aug 2018 - Aug 2024

6 years 1 month

On-site

Developed and led high-level wine education for both the public and the trade. This included course management, budget and procurement, marketing, as well leading classes. Our clients were spread across hospitality, members of the public, trade-bodies. Included fine wine and natural wine content.

Account Manager & Strategy

Salinity Imports

Aug 2022 - Aug 2024

2 years 1 month

New Zealand · Hybrid

Increased sales across Wellington by advocating for a unique portfolio of natural wines. Delivered technical education to buyers and hospitality teams, contributed to strategic planning, and managed digital communications — including social media and trade mail-outs — to amplify reach and drive engagement.

Guest Lecturer

Le Cordon Bleu New Zealand

Feb 2019 - Aug 2024

5 years 7 months

Wellington, New Zealand

Curriculum coordinator and guest lecturer for Wine & Beverage Fundamentals.

Wine Sales

Bi-Rite Family of Businesses

Jan 2017 - Oct 2017

10 months

San Francisco, CA, USA

Part-time wine sales specialist. Emphasis on organic and natural wines

Retail Manager

Regional Wines & Spirits

Jan 2015 - Dec 2016

2 years

Wellington, New Zealand

• Achieved sales targets, supplier negotiations, retail pricing • Directly oversaw a team of 6-7 staff members and daily operations

Cellar Hand

The Crater Rim

Mar 2014 - May 2014

3 months

Amberley, New Zealand

• Daily maintenance of winery, including; pump overs, analysis of fermenting wines, racking… • Keeping and creating systems for cataloging barrels and tanks • Regularly taking samples both for lab work and tastings • Operating and cleaning the presses

Wine Specialist, Supervisor

Bi-Rite Family of Businesses

May 2012 - Mar 2014

1 year 11 months

San Francisco, CA, USA

• Met with vendors and sales reps to discuss new and existing products, ensuring accurate pricing and inventory management. • Led a small team in daily operations, including scheduling, receiving orders, and conducting department meetings. • Conducted staff education through tastings and presentations to enhance product knowledge and customer service.

Wine Server

benu

Jun 2013 - Jan 2014

8 months

San Francisco County, California, United States · On-site

Wine service as part of a larger service team for what is now a 3-starred Michelin restaurant.

Natural Wine Dealer / Cheese + Charcuterie Buyer

Terroir Natural Wine Merchant

Aug 2011 - Jul 2012

1 year

San Francisco, CA, USA

General bar service paired with required specialized natural wine knowledge at California's first natural wine bar. Procured cheese and charcuterie based on quality and price directly from vendors.

Server, Wine Server

The Ritz-Carlton Hotel Company, L.L.C.

Oct 2010 - May 2011

8 months


Education

Burgundy School of Business - BSB

MBA

2024 - 2026

1 year 5 months

University of California, Santa Cruz

American Literature (United States)

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