Camila Escobar

Digital Merchandiser

Salary / Daily rate

Paris, France

Freelance

Languages

EnglishFrenchSpanish

About me

Intro

Fashion merchandising specialist with 5+ years driving digital commerce growth at luxury brands like Saint Laurent and international fashion retailers. Proven track record of increasing revenue by 20% through strategic product selection and optimizing sell-through rates via data-driven KPI analysis. Expert in luxury e-commerce optimization and performance-driven merchandising.

Links

Work experience

Assistant Digital Merchandising

Saint Laurent

Jul 2024 - Present

2 years 4 months

Paris, France

• Executed comprehensive analysis of KPIs, enhancing stock efficiency and improving sell-through rates. • Contributed to seasonal buying sessions, influencing product selection based on performance insights. • Optimized e-visual merchandising and catalogue management to align with luxury standards, boosting product visibility. • Coordinated with cross-functional teams for timely product activations and campaign launches.

Maaji

Sep 2021 - May 2023

1 year 9 months

Medellín, Medellin, Antioquia, Colombia

E-commerce Merchandiser

Jun 2022 - May 2023

1 year

Medellín, Medellin, Antioquia, Colombia

Swimwear - Ensured an attractive and commercial selection of products for the website. - Identified sales opportunities that lead to increase revenue by 20%. - Performed weekly and monthly reports. - In charge of Operations and Organic Marketing Optimization for e-commerce. - Monitored stock levels on digital channels. - Provided guidance to cross-functional teams regarding key products and categories for advertisement and product placement. - Implemented site updates based on marketing campaigns, commercial calendar and key product launches. - Managed the upload process and visual presentation of products.

CX E-commerce

Sep 2021 - May 2022

9 months

Medellín, Medellin, Antioquia, Colombia

- Developed and implemented a brand communication strategy, enhancing the customer experience, resulting in a 10% increase in service level rates. - Anticipated customer needs, delivering personalized guidance throughout the purchasing journey, resulting in an increase in revenue and customer loyalty. - Implemented data-driven strategies that reduced return rates and costs by 30%. - Analyzed customer insights to conduct improvement plans across areas. - Trained and supervised team members on company policies, procedures, and guidelines to provide high quality service and customer satisfaction.

Visual Merchandiser

MANGO

Feb 2020 - Aug 2021

1 year 7 months

- Created an attractive sales environment that aligned with brand guidelines. - Performed weekly and monthly sales reports, analyzing and optimizing products placement based on performance metrics and customer engagement. - Identified and maximized sales opportunities, contributing to increased average order value (AOV) and customer retention rates. - Organized visual displays and windows in line with current trends. - Maintained up-to-date knowledge of all retail products and promotions. - Responsible for labeling and price displays.

Brinsa S.A.

Feb 2018 - Dec 2018

11 months

65000 Colombia, Nuevo Leon, Mexico

Trade Marketing Assistant

Jul 2018 - Dec 2018

6 months

65000 Colombia, Nuevo Leon, Mexico

Trade Marketing Intern

Feb 2018 - Jul 2018

6 months

65000 Colombia, Nuevo Leon, Mexico

Sales Associate

CHEVIGNON

Dec 2017 - Dec 2017

1 month

65000 Colombia, Nuevo Leon, Mexico

Sales Associate

Esprit

Dec 2016 - Jan 2017

2 months

Medellín, Medellin, Antioquia, Colombia


Education

Istituto Marangoni

Master's degree

2023 - 2024

1 year 5 months

Parsons School of Design - The New School

Online course

2020 - 2020

1 year

Universidad EAFIT

Course

2020 - 2020

3 months

London College of Fashion, University of the Arts London

Course

2020 - 2020

2 months

EU Business School

Marketing

2019 - 2019

1 year

Universidad EAFIT

Bachelor's degree

2014 - 2019

6 years

EF Executive Language Institute

English

2014 - 2014

1 year

San Jose de Las Vegas

High School

1999 - 2013

15 years

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