
Camila Escobar
Digital Merchandiser
Salary / Daily rate
Paris, France
Freelance
Languages
About me
Intro
Fashion merchandising specialist with 5+ years driving digital commerce growth at luxury brands like Saint Laurent and international fashion retailers. Proven track record of increasing revenue by 20% through strategic product selection and optimizing sell-through rates via data-driven KPI analysis. Expert in luxury e-commerce optimization and performance-driven merchandising.
Work experience
Assistant Digital Merchandising
Saint Laurent
Jul 2024 - Present
2 years 4 months
Paris, France
• Executed comprehensive analysis of KPIs, enhancing stock efficiency and improving sell-through rates. • Contributed to seasonal buying sessions, influencing product selection based on performance insights. • Optimized e-visual merchandising and catalogue management to align with luxury standards, boosting product visibility. • Coordinated with cross-functional teams for timely product activations and campaign launches.
Maaji
Sep 2021 - May 2023
1 year 9 months
Medellín, Medellin, Antioquia, Colombia
E-commerce Merchandiser
Jun 2022 - May 2023
1 year
Medellín, Medellin, Antioquia, Colombia
Swimwear - Ensured an attractive and commercial selection of products for the website. - Identified sales opportunities that lead to increase revenue by 20%. - Performed weekly and monthly reports. - In charge of Operations and Organic Marketing Optimization for e-commerce. - Monitored stock levels on digital channels. - Provided guidance to cross-functional teams regarding key products and categories for advertisement and product placement. - Implemented site updates based on marketing campaigns, commercial calendar and key product launches. - Managed the upload process and visual presentation of products.
CX E-commerce
Sep 2021 - May 2022
9 months
Medellín, Medellin, Antioquia, Colombia
- Developed and implemented a brand communication strategy, enhancing the customer experience, resulting in a 10% increase in service level rates. - Anticipated customer needs, delivering personalized guidance throughout the purchasing journey, resulting in an increase in revenue and customer loyalty. - Implemented data-driven strategies that reduced return rates and costs by 30%. - Analyzed customer insights to conduct improvement plans across areas. - Trained and supervised team members on company policies, procedures, and guidelines to provide high quality service and customer satisfaction.
Visual Merchandiser
MANGO
Feb 2020 - Aug 2021
1 year 7 months
- Created an attractive sales environment that aligned with brand guidelines. - Performed weekly and monthly sales reports, analyzing and optimizing products placement based on performance metrics and customer engagement. - Identified and maximized sales opportunities, contributing to increased average order value (AOV) and customer retention rates. - Organized visual displays and windows in line with current trends. - Maintained up-to-date knowledge of all retail products and promotions. - Responsible for labeling and price displays.
Brinsa S.A.
Feb 2018 - Dec 2018
11 months
65000 Colombia, Nuevo Leon, Mexico
Trade Marketing Assistant
Jul 2018 - Dec 2018
6 months
65000 Colombia, Nuevo Leon, Mexico
Trade Marketing Intern
Feb 2018 - Jul 2018
6 months
65000 Colombia, Nuevo Leon, Mexico
Sales Associate
CHEVIGNON
Dec 2017 - Dec 2017
1 month
65000 Colombia, Nuevo Leon, Mexico
Sales Associate
Esprit
Dec 2016 - Jan 2017
2 months
Medellín, Medellin, Antioquia, Colombia
Education
Istituto Marangoni
Master's degree
2023 - 2024
1 year 5 months
Parsons School of Design - The New School
Online course
2020 - 2020
1 year
Universidad EAFIT
Course
2020 - 2020
3 months
London College of Fashion, University of the Arts London
Course
2020 - 2020
2 months
EU Business School
Marketing
2019 - 2019
1 year
Universidad EAFIT
Bachelor's degree
2014 - 2019
6 years
EF Executive Language Institute
English
2014 - 2014
1 year
San Jose de Las Vegas
High School
1999 - 2013
15 years