Camille Bois
Senior CRM & Marketing Automation Specialist
Salaire / Taux journalier
La Rochelle, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
Expérience de travail
Freelance | CRM & Marketing Automation Specialist
Camille Bois
févr. 2024 - Présent
2 ans 9 mois
Le Wagon
mai 2020 - déc. 2022
2 ans 8 mois
Sr Global CRM Manager
janv. 2022 - déc. 2022
1 an
• Review & implemented a new global CRM strategy (lead scoring, lifecycle stages, user journeys) • Implemented Marketing and Sales automations to support conversions (through workflows, customized emails and notifications) • Created global emails copy • Managed the data sync with the tech team and the quality of the CRM database • Trained and supported local marketing managers on our CRM tool and CRM best practices (20+ people)
Global CRM Specialist & Marketing Coordinator
mai 2020 - déc. 2021
1 an 8 mois
Paris, France
• Created regular and automated emails to boost engagement and applications (including A/B testing) • Trained and supported local marketing managers on our CRM tool and CRM best practices (20+ people) • Worked hand in hand with the CMO and the tech teams on various projects (implementing SEO content, updating website content, data quality)
Growth Specialist
OpenClassrooms
déc. 2018 - avr. 2020
1 an 5 mois
Paris Area, France
• Managed paid acquisition with an agency (Facebook and Google Ads, display) • Implemented the influencer marketing (w/ HugoDécrypte, Micode, Léo Techmaker...) • Generated qualified leads through free webinars and partnerships (Diplomeo, Maformation, Study Advisor)
CRM Project Manager (lead gen, conversion, retention)
Pierre et Vacances Center Parcs Group
janv. 2016 - déc. 2018
3 ans
Paris Area, France
• Generated qualified leads on French Market through games, cliclead, exit layer • Converted new leads into customers through PRM journeys • Re-engaged international customers through on & offline chanels (emails, print, remarketing, sms) • Created content for emails and campaigns based on the consumption habits of the target • Monitored sales and campaigns performances • Worked with different teams (IT, web, yield, product, acquisition, social media...)
Bacardi
juin 2014 - juil. 2015
1 an 2 mois
Paris, France
Junior Brand Manager - Martini
janv. 2015 - juil. 2015
7 mois
Paris, France
• Implemented a media campaign • Animated and developed a CRM program • Participated to the development of a Limited Edition • Implemented the new promotions • Monitored sales figures and market trends (Nielsen panel) • Managed one intern in the team
Assistant Brand Manager - Martini
juin 2014 - déc. 2014
7 mois
Paris, France
• Worked on Martini's CRM (http://www.martini.fr) • Handled Martini's Facebook fanpage (Martini France) • Worked on digital projects (strategy, agencies briefing, development...) • Responsible for Advertising&Promotion budget (SAP)
Assistant Brand Manager - Éditions Gautier-Languereau et Deux Coqs d'Or
Hachette Livre
mars 2012 - sept. 2012
7 mois
• Prepared and organized sales meetings • Highlighted books on online retail sites • Monitored and reported on promotional activities • Tracked the children's book market data using panels and analyzed sales
Formation
IAE Aix Graduate School of Management
MSc Marketing and Brand Management, Management, Business
2011 - 2014
3 ans 1 mois
Edinburgh Napier University
Bachelor of Art (3rd year), Management, Business
2010 - 2011
1 an 1 mois
Résultat : With Distinction
IUT Angers
University of Technology Diploma (2nd year), Business
2008 - 2010
2 ans 1 mois