Camille Boutier

• 1st Product Designer hired, working directly with the three founders on product strategy, vision and roadmap. • Designed and launched the MVP of the B2C mobile app from scratch. • Redesigned the entire B2B merchant platform, covering campaign creation, reward management, analytics and performance tracking. • Built Frak's Design System and marketing website from scratch (frak.id). • Defined analytics events, KPIs and conversion funnels to drive product and business decisions. • Leveraged AI tools to accelerate competitive analysis, product discovery, UX audits, prototyping and product documentation.

· Led UX and UI at scale across 19 subsidiaries, driving large-scale UX audits and rebranding 19 local websites through the creation and rollout of scalable, shared UI components. · Built and scaled a cross-brand Design System (tokens, components, guidelines), enabling UI harmonization, faster delivery, and long-term maintainability across all subsidiaries. · Improved multi-brand acquisition and conversion funnels, increasing qualified leads and reducing drop-offs across local markets. · Shaped the early end-to-end UX/UI strategy for the HomeServe.fr redesign, aligned with the energy renovation roadmap, business objectives, and target KPIs.

· Owned the end-to-end design of a social mobile app MVP, including core social features and real-time messaging, from discovery to UX/UI and developer handoff. · Led a full rebrand and scalable Design System, partnering with the founder to drive activation, engagement and retention (D1/D7, match rate) through continuous experimentation.

· Owned product design in an early-stage social app (~15 people), from UX/UI scoping to friction identification, in close collaboration with PMs, engineers, content and data teams. · Drove a data-informed roadmap with OKRs/KPIs, fast iteration cycles and continuous optimization. · Led end-to-end delivery, including a full iOS/Android rebrand and a scalable Design System. · Owned the end-to-end design and launch of the “Secret Admirer” feature, successfully transforming engagement into a paid monetization mechanic.

· Co-founded a social sports mobile app connecting users by sport type, skill level and location. · Owned the end-to-end design of the MVP, including brand identity (logo, visual system), UX/UI flows, app screens and the creation of an initial scalable Design System. · Worked closely with three co-founders to define the product vision and successfully launch the app.

· Worked across multiple squads (Accounts, Profile, Savings, Web, Crypto; front & back office), collaborating closely with PMs and engineers in a cross-functional environment. · Delivered end-to-end product design, from discovery and user flows to prototypes and continuous iteration, balancing user needs with business goals. · Contributed to high-quality delivery and standards through specs, dev follow-up, releases, and continuous improvements of the Design System (components, documentation).

· Owned the end-to-end design of data-driven driver-side experiences, from problem framing and user journeys to wireframes, design, prototypes and squad-based iterations, with a strong focus on continuous improvement. · Worked closely with a cross-functional squad (PM, engineers, content, research) to define, test and scale solutions grounded in research and data. · Led a 0→1 concept exploration (“door-to-door”), combining carpooling with first/last-mile mobility through discovery, value proposition definition, rapid prototyping and field testing. · Contributed to the continuous evolution of the Design System, improving components, documentation and standards to support scalability and consistency.

· Led the full redesign of SeLoger’s iOS and Android apps, redefining the mobile user experience. · Owned end-to-end mobile design, from UX/UI decisions to implementation and release. · Built the initial design foundations to support scalability and long-term product evolution.

· Contributed to the redesign of the Lekiosk (now Cafeyn) mobile app, modernizing an existing 3D-based reading experience. · Worked in a small team alongside founders, PMs and engineers, with short feedback loops and continuous iteration. · Delivered UX/UI from exploration to implementation, translating complex visual concepts into usable mobile interfaces.