Camille Daubenton

• Lead 5 cross-functional teams covering Corporate, Product marketing, Field Marketing, Business Development & Training across the entire funnel (Total: 23 people) • Drive data-driven marketing initiatives to generate leads, enhance brand visibility, boost customer engagement, and drive revenue growth (focus on recurring revenue). - Foster team collaboration to optimize product positioning, market penetration, and sales enablement efforts. - Manage a multicultural team. Direct report to the Chief Revenu Officer (CRO).

- Led a cross-functional and multicultural team to execute a global corporate marketing strategy, including digital marketing, marketing automation, PR & social media, design, internal and external communications. • Led the rebranding and renaming of the group, unifying a 700+ employee organization under a new brand identity (2024). • Roll out of a brand awareness strategy in 11 countries in Europe. • Launched marketing automation engin to improve lead capture and cross-selling performance. • Revamped internal communications with a new intranet platform to foster engagement and knowledge sharing.

Lead marketing strategy and execution across the full conversion funnel, overseeing five core teams: Corporate Marketing, Product Marketing, Field Marketing, Business Development, and Training (Sale and client enablement). Drive revenue growth (+10% YOY) and recurring revenue through data-driven, cross-functional initiatives focused on lead generation, brand visibility, customer engagement, and sales enablement. Ensure strategic alignment across multiple European markets. Rolled out a new demand generation and marketing automation strategy including integration of 2 CRMs. Foster team collaboration to enhance awareness, optimize product positioning, accelerate market penetration, and build scalable, high performance marketing operations. Manage a multicultural team of 23 employees. Direct report to the CEO.

Lead a cross-functional team to execute a global marketing strategy, including digital marketing, marketing automation, PR & social media, design, and internal communications. Manage a global rebranding and renaming initiative to realign and create synergies across 12 acquired companies in 11 European countries. Roll out a new brand identity, to increase brand awareness and digital engagement. Launch a new website and intranet to modernize the digital presence and improve brand visibility. Establish and optimize a marketing automation strategy, enhancing lead generation and driving cross selling. Lead internal communications creating a new intranet and enhancing internal collaboration Managed a team of 5+ marketing professionals, driving alignment and results across initiatives. Collaborated with senior leadership to align marketing goals with company objectives and reported quarterly on performance to the CMO.

Founded and developed SCR Prod agency: Led teams (project managers, community managers, creatives), and oversee project execution, digital interfaces, and legal compliance (image rights). Key achievements: Produced 44 culinary TV shows in the Caribbean and developed its website, launched a Gastronomy Festival in Saint-Martin, created an international rum guide, organized events with Michelin-starred chefs, and launched the B2B culinary magazine 'Territoires de Chefs.'

Developed and executed digital transformation strategies for clients and drove new business (tenders). Clients: Filassistance, SAVAC, Groupe Citadelle. Led the strategic restructuring and optimization of Development and Design teams, to enhance performance and alignment with business goals

Trade marketing and field sales for retail distribution.