Camille Doinel

// Launch of collaboration between the agency and the brand following the account win / Branding/identity and design projects / Steering of the sales action plan / Election campaign, political and corporate // MONOPRIX (mass retail, supermarkets) - Implementation of monitoring and steering processes and tools: Trello, worklist, budget tracking, presentation templates, etc. - Commercial and creative management - Overhaul of the brand's service offering, in terms of architecture and branding/design (in-store and digital). - Creative recommendations/proposals for the brand's various commercial highlights (back-to-school, black Friday, sales, Christmas, etc.) and related projects (franchisee communication kit, delivery fleet, etc.). - Space design and branding projects for various stores. - Participation in strategic recommendations - Management LVMH (luxury goods) Management of the Group's Diversity and Inclusion campaigns: - Management of the creatives for the Voices of Inclusion event, which rewards the group's best initiatives. - Commercial management - Participation in the creation of the D&I roadmap, with the various highlights to be activated throughout the year. Management of the Group's Employer Brand campaign: - Commercial and creative management MACIF (mutual insurer) Steering of the Election campaign (election of member-policyholder delegates) - Political/corporate campaign

// Retail: Sales action plan and store openings // 360° campaigns: OOH, DOOH displays, digital, radio, ... // Billboards // Customer relations in English // SCREWFIX (retail - part of the Kingfisher group) - Commercial and creative management - Creative recommendations/proposals for the launch of the brand in Northern France region (360°: billboards, press, digital, radio) - Development of new brand billboards for the 2023-24 season.

// Management of brand platform and graphic identity evolution // Public sector // CDC HABITAT (Caisse des Dépôts subsidiary, Housing) - Participation in the creation of the group's brand platform - Methodology: kick-off, interviews, workshops, workgroup - Brand architecture hypotheses - Supervision of creative work on the evolution of the group's graphic identity

// International coordination in 9 European countries // Automotive // DS AUTOMOBILES (Automotive) - International coordination: management of the deployment in European countries of campaigns developed by the central office, as well as specific requests that may come from these countries. Countries : Germany, UK, Spain, Portugal, Benelux, Netherlands, Austria, Turkey. - Customer relations and weekly meetings with each country (in English) - Commercial and creative management - Budget and financial monitoring

// 360° campaign management // Luxury experience // Pre-production of a campaign with tight deadlines // GIVENCHY (Perfumes, Make up) - Sales management and direct customer relations (both French and English) - World campaign L'interdit 2023 Make up (TV, print, digital, social media - Still life and embodied): creative and pre-production management - L'interdit 2023 Parfum global campaign (TV, print, digital, social media - Still life): creative and pre-production management. - Worked in a 4-person team: Dircli / CP / ACP

// To organize a virtual event // To collect donations - Philanthropy // GOOD WEEK (Philanthropy) - Organization of a virtual event featuring conferences, roundtables and workshops on the subject of fundraising: innovations in the sector, legacies, marketing to the general public, major gifts, philanthropy... - Project management over several weeks, including organization of the event, program, invitation e-mailings, follow-up with participants, social media publications, etc. - Management and training assistant advertising manager

// Support for sales teams in situations of work overload // Training to increase the skills of operational teams // Budgets: Veolia, Screwfix VEOLIA (energy) - Sales management and direct customer relations, creation and presentation of creative recommendations/proposals - Energy B2B campaign (print, press, digital film, social media): creative and production management, management of digital adaptations, delivery of assets. - Salon des maires event: asset deployment management (posters, press, DOOH, rotunda, stand, etc.) SCREWFIX (retail) - Commercial and creative management - Creative recommendations/proposals for brand launch in the Nord region (360°: billboards, press, digital, radio) - Operational training of an advertising manager

// Definition of strategic plans for France and Worldwide for the coming year 2023 // Creation and deployment of 2023 campaigns // Summer reinforcement to take over between two recruitments // Budgets: Kiri FR, Kiri Global, Nurishh Fr, Nurishh Global KIRI (Bel group, FMGC) - Sales management and direct customer relations in English - Worldwide campaign management (France, Middle-East, Japan) for both brands: creative and pre-production management, presentation of creative recommendations in English. - Weekly monitoring, competitive analysis, copy reviews

// 1st freelance experience // Stabilizing the relationship with a newly acquired client // Developing 360° campaigns (including film) in an agency initially focused on influence/social media // ADOPT PARFUMS (Retail) - Sales management and direct customer relations, creation and presentation of creative recommendations/proposals - French Fragrance Revolution campaign (print, TV, social media, influence): creative and pre-production management, co-creation of media recommendations, management of digital adaptations, delivery of assets, CP copywriting. - Social media: production of social media content (including shoots and filming) - Sales activation program campaigns - Weekly monitoring, competitive analysis, copy reviews LA MAISON DU CHOCOLAT - Sales management and direct customer relations, creation and presentation of creative recommendations/proposals - Sales activations campaigns (various 360° highlights: print, press, digital, etc.)

Flykom > Chargée de SEO/UX • Rédaction de contenus optimisés - travail des mots clés • Optimisation du référencement de sites web • Optimisation de l'UX des sites Maison Didier > Chargée de communication et SEO • Community management : Facebook, Instagram, ... • Optimisation du référencement - SEO • Création de contenus et d'articles • Suivi et optimisation de la performance des campagnes sur Wordpress Funcore Sérigraphie > Création site internet • Création et mise en ligne site web (Wordpress) • Création de contenus et d'articles Creadis > Chargée de SEO/UX • Rédaction de contenus optimisés - travail des mots clés • Optimisation du référencement du site de formation • Optimisation de l'UX de certaines pages LYLO > Quality Check • Quality Check de séries et contenus vidéos suite à la post-production

• Suivi opérationnel et financier : relation client, prise de brief, définition du devis (Billjobs) et du planning prévisionnel, brief créatif, suivi de création et A/R, brief exécution et suivi des corrections, livraison). • Briefs et débriefs avec les équipes créatives et graphistes • Réponse aux appels d’offres des marchés publics • Réalisation de benchmarks et d'analyses de marché/de la concurrence. • Veille sur la communication publique et territoriale avec rédaction d'une newsletter bi-mensuelle. Clients : Office de Tourisme de Toulouse, région Nouvelle-Aquitaine, Biarritz-Pays-Basque, Pôle métropolitain du Pays de Béarn, Office de Tourisme de Collioure, CCI des Landes, Somepose, ETPM. Responsables : Virginie PAULET - Pauline BON.

• Rédaction de contenus optimisés - travail des mots clés • Optimisation du référencement de sites web • Développement stratégie SEO • Campagnes de linkbuilding (backlinking et liens internes) • Prise de contact partenaires • Veille concurrentielle Maîtres de stage : Quentin Kaeuffer - Florian Pauly

COMMUNICATION EXTERNE • Réalisation de vidéos promotionnelles (montage sur Première Pro) • Rédaction et diffusion de communiqués de presse • Webmastering • Veille presse et réseaux sociaux • Rédaction d’articles de blog, publi-rédactionnels, contributions pour la presse spécialisée et animation du site web - en français et anglais COMMUNICATION DIGITALE • Conception, réaction et envoi de matériel Value Content Marketing (fiches produits, newsletters, e-mailings) (Suite Adobe puis envoi via Mailchimp ou Pardot) • Community management : Twitter, LinkedIn, Facebook,... (via Pardot) • Suivi et optimisation de la performance des campagnes (SEO sur Wordpress) EVENEMENTIEL - SEMINAIRES Dans le cadre du salon IBC 2017 • Coordination avec les prestataires et les équipes • Gestion de la logistique et du stand, accueil des clients et partenaires Maitres de stage : Ysabelle Cochemé (TDF) - Marion Leconte

• Standard en français/anglais/allemand • Accueil clientèle • Archivage • Classement

Distribution du courrier à vélo dans un des quartiers de la ville de Karlsruhe. Relation client en langue étrangère (allemand)