Camille Gaume

Skills: Compétences analytiques

Responsible for the creation of a supplier portal and the implementation of Salesforce for internal teams. - Discovery: Led user research interviews and design sprints to understand the needs of suppliers as well as internal teams - Prioritization : Selected priority purchasing processes using Cost-Benefit analysis - Delivery: Defined features and successfully shipped 30 use cases in Salesforce, using the agile methodology with 4 developers - Engagement : Increased Salesforce adoption with webinars, gamification and training

- Strategy : Implemented the strategy and segmentation of the CRM of ManoMano | 2M+ emails sent/week | +40% open rate - Discovery : Conducted user research through surveys and phone calls as well as analyzed customer data using SQL in order to segment our users in clusters - Acquisition : Created landing pages for acquisition through A/B tests and prototypes on Moqups - Community : Started and managed the DIY community from 0 to 200 active members - Analysis : Tracked KPIs such as, acquisition, activation, satisfaction, retention, reactivation, on Tableau Server - Managed two interns and CRM project managers

- Allo Resto : Increased conversion rate by 2% through checkout optimization - Ouest France : Designed dashboard on Tableau Server to monitor online activity so that they could track revenue - Total : Delivered a tracking plan in order to monitor the CTR and the engagement of worldwide stakeholders (20 different countries) - Maison du Monde and Tooway : Created and analyzed media campaigns

- Customer Management : Took care of hotels (5000 rooms) and companies (all Brazil) - Prospecting : Looked for new customers through commercial canvassing (converting more than 1000 rooms) - Day-to-day : Elaborated quotations and proposals for sales contracts, controlled the stock and validity of the Amenities products - Analysis : Developed a benchmark of the Brazilian hotel market through analyzing data

- Analysis : Supported the digital management and analysis of KPIs - Process improvement : Redesigned logistic processes to improve customer satisfaction - Test and learn : Implemented AB tests and optimized product pages