Camille Guerfi

Senior brand strategist with 15+ years of experience transforming brands, teams, and go-to-market performance across global and EMEA markets. I lead high-impact 360° launches, drive cultural relevance, and unlock growth across retail, digital, and media. I operate at the intersection of strategy and execution — with proven success in P&L delivery, team leadership, and cross-market transformation. Retail partners: Sephora, Nykaa, Douglas, Zalando, Galeries Lafayette, Printemps Clients: Global beauty and wellness brands, including confidential projects under NDA Former: Estée Lauder, Dior, Chanel, LVMH, Clarins, Puig, Publicis

Deliver and ensure the international / global digital marketing strategies to achieve a consistent global image for Paco Rabanne brand (fragrances and fashion) across the 40 markets. Successfully delivered 360 product launches internationally through edgy social media and influencer activations teamed up with key partners such as MTV, Universal Music, Warner to bring legimaticy the brand dna. . Presence on relevant social networks with specific and targeted drive to store strategies for each network. CONCEIVED THE MULTI TOUCHPOINT STRATEGIC ROADMAP & SET UP AN IN HOUSE “CONTENT FACTORY” Piloted the 4 year roadmap for all brand 360 digital / marketing touch points on owned, paid and earned channels on and offline. - Set up full digital integrated marketing & advertising campaigns (including digital and TV version of films) - Conceived and launched the Webby Award winning site invictus.com - Set up the mobile ecosystem strategy (IOS, Android and BB) - Digitalized print formats to enhance the user experience via QRCodes, Augmented reality and specific hashtags - Set up KPI tracking & Reporting to measure global performance /ROI - Set up SEO/ SEM and advertising campaign guidelines (Media, Social Media, Mobile ads) - Set up a highly successful Blogger Relationship Management program - Conceived/ set up the new Paco Rabanne brand & ecommerce platform - Conceived/ set up the Paco Rabanne social landscape - Internal evangelization and coaching of stakeholders, which helped Digital to become, a “Key Strategic Project: workshops, digital days… MANAGED LOCALIZATION & WORKFLOW - Presented and managed the Digital strategy and implemented it in collaboration with 15 countries MANAGED AN IN HOUSE PROJECT & PRODUCTION TEAM AS WELL AS EXTERNAL AGENCIES - Management of an in-house 8 team members (Project managers, Community managers, Influencers, Data crunchers, PR, Web designers) BUSINESS STRATEGY - Owned my P&L, define the 4-year digital plan and annual budget

Successful in leading and implementing Digital content marketing (media, advertising, social media and influencer marketing), communication, eCommerce strategic plan development and international implementation focusing on core markets Usa, China, Japan and Korea. • Defined and implemented Brand digital 3Y plan strategy with total renewal of the whole ecosystem (desktop / mobile / application, in synergy with E-Business & CRM) • SOCIAL: Launch the Facebook international eco-system in 10 markets and developed the Influencers Crew of the brand including MakeUp Artists. • ESHOP (6 websites): launch of US, Canada, France, Japan, Korea & France ecom sites. Improved the UX through redesign and new features with agencies • APPS: developed a MAKEUP APPLICATION for Sephora (200 doors) • AWARDS : 5 FWA, 6 DOPE & 7 Design Licks Awards.

Create, manage & execute digital marketing & eBusiness strategy designed to drive offline & online sales and build awareness of and loyalty for Chanel Brand among the Integrated agency "Funktrip" created by Chanel's Studio in House to create Digital & Communication content at a 360 level.

Plan & oversee innovative digital programs designed to drive brand awareness, loyalty, and communications. Identify, recommend and implement online marketing & communication plan to drive significant traffic, conversion and maximize eBusiness revenue (Us and Asian markets) - Coordination of the digital brand footprint with the fashion house - Launch of innovative digital concepts (story-telling, engagement...) - Digital PR actions - Social networks animation - Loyalty program - Animation of the international local digital teams

Digital planning strategies and communication. Local and global brands on & off line strategies for Hermes & Mumm Champagne at brand and market level.